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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

The Revolutionary Airocide Air Purifier | Airocide.com

Length: 54 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Introducing Airocide air purifier. Revolutionary technology developed by NASA. Finally an air purifier that help you feel better. Guaranteed.

Length: 141 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Revolutionary Airocide Air Purifier | Airocide.com

www.airocide.com/

Introducing Airocide air purifier. Revolutionary technology developed by NASA. Finally an air purifier that help you feel better. Guaranteed.

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 3 13 13 0
<H2> Introducing Airocide
<H2> Introducing Airocide
<H2> Feel Better. Guaranteed.
<H3> Finally, An Air Purifier That Can Help You Feel Better. Guaranteed.
<H3> Watch Video Here.
<H3> Finally, An Air Purifier That Can Help You Feel Better. Guaranteed.
<H3> Watch Video Here.
<H3> Allergy Sufferer
<H3> Health Enthusiast
<H3> New Baby
<H3> Pet Lover
<H3> Airocide APS-200
<H3> Airocide Refurbished
<H3> The Airocide air purifier was developed for one reason, to help you and your family feel better.
<H3> FREE SHIPPING. FREE RETURNS.
<H3> EASY NO HASSLE RETURNS
<H1> Life With Airocide Air Purifier.
<H1> Airocide Air Purification That Works
<H1> Airocide Air Purifier in the News
<H1> See What Our Customers Have to Say
<H4> All units utilize the same NASA developed technology and handle any size room in your home. For best results, Airocide recommends placing a single unit in your master bedroom in order to create a near ideal breathing environment while you sleep. Customers comment feeling better, waking up refreshed and breathing easier.
<H4> Works as advertised, what more could you want?
<H4> I kept it in a smaller room like my bedroom at first and it did even better…
<H4> I really like it so far
<H4> Clean smelling air
<H4> Requires $100 every 12 months to replace reaction chambers
<H4> It lessens VOCs and mold
<H4> so far no difference felt
<H4> Works Great. Happy Customer.
<H4> Great Product, Looks Great, and Works
<H4> Hands down the most effective air purifying system I have ever owned.
<H4> So good so far, hoping not a placebo effect
<H4> It kills airborne germs and pathogens.
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • air 64
  • airocide 43
  • year 31
  • it’s 23
  • purifier 23
  • reaction 22
  • better 21
  • bedroom 19
  • unit 19
  • smell 18
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
air 64
airocide 43
year 31
it’s 23
purifier 23
Keywords (2 words) Freq Title Desc <H>
air purifier 21
reaction chamber 17
chamber kit 13
year reaction 13
feel better 11
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 33 images on this web page.

11 ALT attributes are empty or missing.

  • http://www.airocide.com/wp-content/themes/airocide/library/images/life-with-airocide-sneeze.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/life-with-airocide-couple.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/life-with-airocide-baby.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/life-with-airocide-dog.jpg
  • http://www.airocide.com/wp-content/uploads/2015/05/star-4.png
  • http://www.airocide.com/wp-content/themes/airocide/library/images/fda-nasa-small.png
  • http://www.airocide.com/wp-content/themes/airocide/library/images/facebook.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/twitter.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/pinterest.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/youtube.jpg
  • http://www.airocide.com/wp-content/themes/airocide/library/images/usa.jpg
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

2,337    2,337
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.airocide.com and airocide.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.airocide.com and airocide.com to the same site.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.airocide.com/wp-content/uploads/2014/06/chicago_trib_article.png
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees www.example.com/green_dress as www.example.com/greendress.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 14 years ago

Expires in 3 years

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

airocide.com on an iPhone
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Reduce server response time

Minify CSS

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Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

airocide.com

Length: 8 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

93.5 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.54 second(s) (36.75 kB/s)

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Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.

Your website is too slow and it is likely impacting your search rankings and user experience.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.

Resources:

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.

https://www.internetvista.com/en/website-test.htm
Speed-up your website

Language

Declared: English

Detected: English

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Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
airocide.net Available. Register it now!
airocide.org Available. Register it now!
airocide.info This domain is booked
airocide.biz Available. Register it now!
airocide.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
aidocide.com Available. Register it now!
aiorcide.com Available. Register it now!
airoc9de.com Available. Register it now!
airocid.com Available. Register it now!
airocire.com Available. Register it now!
aircoide.com Available. Register it now!
air0cide.com Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

73%    73%

Vendor reliability

73%    73%

Privacy

73%    73%

Child safety

85%    85%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when airocide.com goes down.
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Server IP

192.240.184.59

Server location: Southfield

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 17 Errors, 13 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 3 days ago.

The certificate issuer is COMODO CA Limited.

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Airocide Facebook Page

Likes5,940

Talking About15

URL
Name
Airocide
About
Air Purification That Works.
Visit us at www.Airocide.com
Company overview
Airocide technology was developed by NASA to clear the air on the space station of the ethylene gas emitted by plants that accelerates ripening.

Food packers, florists and grocery chains use Airocide to extend the life of flowers, fruits and vegetables, saving 27 billion pounds of produce a year.

Since 2003 Airocide has been used in hospitals, clinics, emergency rooms, dental offices and daycare centers to help stop the spread of diseases. Further studies consistently demonstrate dramatic reductions in mold and bacteria counts.

It was also found that the Airocide Air Purifier eliminates pollen, dust mites, viruses, bacteria and other biological pollutants traditional air purifiers couldn’t even attempt. These findings were truly a breath of fresh air.

2012: End of days for home pathogens.
The Airocide Air Purifier has come home and now is available for consumers just like you to use in your home so your family can breathe easier and suffer fewer airborne illnesses, allergy symptoms, and harmful effects caused from mold and chemicals.
Meta Description
Technology Developed by NASA and FDA Approved.
Now available in a home unit, Airocide leaves other air purifiers in the dust. It’s designed to clear the air in your home and help you, and your family, feel better than ever.

Airocide is different from any other air purifier because it’s not a filter. Airocide technology clears the air of virtually 100% of Volatile Organic Compounds (VOCs) – the harmful gasses emitted by products you have around your home, like aerosol sprays, cleaning supplies, disinfectants, hobby supplies, dry-cleaned clothing, building materials, paints and paint thinners, strippers, pesticides and even air fresheners. This device also completely eliminates mold, fungi, viruses and bacteria – all major causes of allergy symptoms.

Airocide draws in harmful airborne pathogens and forces them into a densely packed matrix of highly reactive catalysts that are activated by a high intensity 254-nanometer light. The reaction destroys these harmful pathogens on contact. Nothing is captured so there are no filters to replace or blades to wipe off, ever. All that exits is crisp, clear air, with zero ozone emissions.

Airocide Works Guarantee:
Try Airocide in your home risk-free for at least six weeks, and if you don’t feel better, we’ll give you your money back. In fact, you may notice a difference sooner – typically Airocide users feel better between four and six weeks.

Follow us on twitter at www.twitter.com/airocide
General information
Thank you for liking Airocide. While joining us on our page, please abide by these rules. If these rules are broken, the comment or post will be removed with a warning. If any of the rules are broken on more than one occasion, the person posting the content will be removed and banned from the page.

• Graphic, obscene, explicit or racial comments will not be tolerated. We also do not allow comments that are abusive, hateful or intended to defame anyone or any organization. Any posting consisting of these subjects will warrant removal and ban from the page.
• Solicitations and advertisements (spam) will be removed.
• We do not allow comments that suggest or encourage illegal activity.
• Any comments and information posted to our wall is of your own responsibility.
• Any links that appear on our page do not constitute official endorsement on behalf of Airocide.

If a member of the page is not abiding by our posting guidelines, please report it.
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

@Airocide

The Twitter™ Account @Airocide is booked and it is linked to your website.

Name
Followers
486
Tweets
2,453
Bio
Technology developed by NASA, approved by the FDA & designed for you. The Airocide Air Purifier is so advanced, it needs no filters.
Location
USA
Created
5 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of airocide.com in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor airocide.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Low    Low
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This shows your estimated traffic compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,393,808th most visited website in the World

448,255th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States airocide.us Available. Register it now!
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.