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Marketing Checklist



Title Tag

Begagnade bildelar, alltid originaldelar - Allabildelar.se

Length: 58 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Allabildelar.se erbjuder begagnade bildelar till alla bilar. Här handlar du för minst halva priset jämfört med en ny originaldel.

Length: 129 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Begagnade bildelar, alltid originaldelar - Allabildelar.se


Allabildelar.se erbjuder begagnade bildelar till alla bilar. Här handlar du för minst halva priset jämfört med en ny originaldel.

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
1 96 6 0 0
<H1> Garantikoder
<H2> Träffsäkerhet
<H2> Kvalitet:
<H2> Alfa
<H2> Aston-Martin
<H2> Audi
<H2> BMW
<H2> Cadillac
<H2> Chevrolet
<H2> Chrysler
<H2> Citroen
<H2> Dacia
<H2> Daewoo
<H2> Daihatsu
<H2> Datsun
<H2> Dodge
<H2> Ferrari
<H2> Fiat
<H2> Ford
<H2> GM
<H2> Honda
<H2> Hummer
<H2> Hyundai
<H2> Infiniti
<H2> Isuzu
<H2> Iveco
<H2> Jaguar
<H2> Jeep
<H2> Kia
<H2> Lada
<H2> Lamborghini
<H2> Lancia
<H2> Landrover
<H2> Lexus
<H2> Lincoln
<H2> Lotus
<H2> Maserati
<H2> Mazda
<H2> Mercedes-Benz
<H2> MG
<H2> Mini
<H2> Mitsubishi
<H2> Nissan
<H2> Opel
<H2> Peugeot
<H2> Pontiac
<H2> Porsche
<H2> Renault
<H2> Rover
<H2> Saab
<H2> Seat
<H2> Skoda
<H2> Smart
<H2> SsangYong
<H2> Subaru
<H2> Suzuki
<H2> Toyota
<H2> Vauxhall
<H2> Volkswagen
<H2> Volvo
<H2> Avgasrening
<H2> Backspeglar
<H2> Bakvagn
<H2> Belysning
<H2> Bromsar
<H2> Bränslesystem
<H2> Drivaxel & kardan
<H2> Däck & fälgar
<H2> Dörrar
<H2> El
<H2> Framvagn
<H2> Glasrutor
<H2> Inredning
<H2> Instrument
<H2> Kaross
<H2> Kaross bak
<H2> Kaross fram
<H2> Kaross lister, dekaler mm
<H2> Kylsystem
<H2> Lås & dylikt
<H2> Motordetaljer
<H2> Motorer
<H2> Radio
<H2> Relä & givare
<H2> Spolare & torkare
<H2> Strömställare & rattreglage
<H2> Styrboxar
<H2> Styrning
<H2> Utrustning
<H2> Värmesystem & AC
<H2> Växellådor
<H2> Växellådsdetaljer
<H2> Nyheter
<H2> Bildemonterare nära dig
<H2> Bra för din plånbok men bäst för miljön!
<H2> Snabb frakt, smidig betalning
<H2> Gratis ersättningsdelar.
<H3> Garanti: A
<H3> Garanti: B
<H3> Garanti: C
<H3> Förfrågan - en säljare hjälper dig
<H3> Köp bildelar direkt

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • dim 145
  • ford 114
  • toyota 112
  • nissan 83
  • bak 79
  • fram 75
  • renault 71
  • opel 69
  • volvo 68
  • mazda 65

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
dim 145
ford 114
toyota 112
nissan 83
bak 79
Keywords (2 words) Freq Title Desc <H>
dim dim 144
volvo volvo 64
mazda mazda 52
bmw bmw 44
audi audi 41
Keywords (3 words) Freq Title Desc <H>
dim dim dim 143
volvo volvo volvo 60
mazda mazda mazda 47
bmw bmw bmw 38
peugeot peugeot peugeot 37

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 32 images on this web page.

28 ALT attributes are empty or missing.

  • https://www.allabildelar.se/img/loaders/70.gif
  • https://www.allabildelar.se/img/warning.gif
  • https://www.allabildelar.se/img/sv.png
  • https://www.allabildelar.se/img/dk.png
  • https://www.allabildelar.se/img/fi.png
  • https://www.allabildelar.se/img/no.png
  • https://www.allabildelar.se/img/info.png
  • https://www.allabildelar.se/img/warranty_a.png
  • https://www.allabildelar.se/img/warranty_b.png
  • https://www.allabildelar.se/img/warranty_c.png
  • https://www.allabildelar.se/img/Integration/Markesdemo/about.png
  • https://www.allabildelar.se/img/logos/klarna.gif
  • https://www.allabildelar.se/img/logos/visa.gif
  • https://www.allabildelar.se/img/logos/mastercard.gif
  • https://www.allabildelar.se/img/logos/posten.gif
  • https://www.allabildelar.se/img/icons/led-icons/question.png
  • https://www.allabildelar.se/img/icons/led-icons/accept.png
  • https://www.allabildelar.se/img/googleguy.png
  • https://www.ehandelscertifiering.se/lv5/preload.png
  • https://www.allabildelar.se/img/logos/recopart.gif

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

1,058    1,058

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.allabildelar.se and allabildelar.se to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • https://www.allabildelar.se/kopvillkor_international#dk
  • https://www.allabildelar.se/kopvillkor_international#fi
  • https://www.allabildelar.se/kopvillkor_international#no
  • https://www.allabildelar.se/registrera_konto
  • https://www.allabildelar.se/sa_har_handlar_du
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 10 years ago

Expires a year ago

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


Mobile visits

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Mobile Friendliness

Poor    Poor

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

It is important to have a well-configured website for visitors who access your page on mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

allabildelar.se on an iPhone
allabildelar.se on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

Since the text on your page is too small for mobile devices, first make sure a viewport is configured. This can be verified using our Mobile Viewport criterion. Next, implement the recommendations below:
  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1.

Mobile Speed

Slow    Slow

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Minify HTML

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 12 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Page Size

825.7 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.27 second(s) (363.63 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: Swedish

Detected: Swedish


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup