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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Optimize

SEO

Title Tag

AllFacebook - The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!

Length: 108 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!

Length: 94 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

AllFacebook - The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!

allfacebook.com/

The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 11 2 3 1
<H1> AllFacebook Newsletter
<H2> AllFacebook’s Top 10 Posts of 2014
<H2> Facebook Marketing
<H2> Social Media Jobs: Moviefone, Penske Media, Brigade Marketing
<H2> Zuckerberg Seeks Ideas for 2015 ‘Personal Challenge’
<H2> Facebook Messenger to Users: Send Happy New Year Selfies to Your Friends
<H2> Mike Schroepfer Exercises Facebook RSUs
<H2> Facebook Highlights 2014 Hacks
<H2> COLLEGE FOOTBALL PLAYOFFS: University of Alabama Tops Facebook Polls
<H2> ‘View Hidden Photos of Anyone on Facebook?’ Not Quite, But …
<H2> REPORT: Facebook Killed Email? Not So Fast …
<H2> How Did Instagram’s Purge of Fake, Spammy Accounts Affect Follower Counts?
<H3> Send an anonymous tip
<H3> Sign up and receive daily news from AllFacebook
<H4> Popular Right Now
<H4> Sponsors
<H4> AllFacebook on Twitter
<H5> Hire The Best in Social Media
and 15 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • facebook 26
  • social 17
  • media 17
  • comments 10
  • read 10
  • share 10
  • david 9
  • cohen 9
  • allfacebook 8
  • december 8

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
facebook 26
social 17
media 17
comments 10
share 10
Keywords (2 words) Freq Title Desc <H>
social media 13
read comments 10
comments share 10
david cohen 9
cohen december 8

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 27 images on this web page.

8 ALT attributes are empty or missing.

http://allfacebook.com/blogshare/content/allfacebook/images/logo.png
http://ox.mediabistro.com/i/avw.php?zoneid=65&n=5b89fa9
http://ox.mediabistro.com/i/avw.php?zoneid=66&n=3820876
http://ox.mediabistro.com/i/avw.php?zoneid=67&n=575ade1
http://ox.mediabistro.com/i/avw.php?zoneid=68&n=fdcab5c
http://ox.mediabistro.com/i/avw.php?zoneid=69&n=f952c07
http://ox.mediabistro.com/i/avw.php?zoneid=70&n=2291510
http://pixel.quantserve.com/pixel/p-d0xwifE9pZ-ZQ.gif
and 3 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.allfacebook.com and allfacebook.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.allfacebook.com and allfacebook.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://allfacebook.com/top-10-posts-2014_b137087
http://allfacebook.com/impressum_b130443
http://allfacebook.com/top-10-posts-2014_b137087#disqus_thread
http://allfacebook.com/mark-zuckerberg-2015-personal-challenge_b137105
http://allfacebook.com/messenger-happy-new-year-selfies_b137101
http://allfacebook.com/social-media-jobs-moviefone-penske-media-brigade-marketing_b137110
http://allfacebook.com/sec-123014_b137099
http://allfacebook.com/social-media-jobs-moviefone-penske-media-brigade-marketing_b137110#disqus_thread
http://allfacebook.com/leaked-sony-email-zuckerberg-tried-kill-social-network-film_b136962
http://allfacebook.com/mark-zuckerberg-qa-121114_b136769
http://allfacebook.com/2014-hacks_b137095
http://allfacebook.com/antavo-infographic-12-contest-ideas_b128432
http://allfacebook.com/mark-zuckerberg-2015-personal-challenge_b137105#disqus_thread
http://allfacebook.com/now-can-add-facebook-stickers-photos-stickered-app_b136972
http://allfacebook.com/messenger-holiday-selfies_b136876
http://allfacebook.com/messenger-happy-new-year-selfies_b137101#disqus_thread
http://allfacebook.com/sec-120414_b136598
http://allfacebook.com/sec-122314_b137029
http://allfacebook.com/sec-123014_b137099#disqus_thread
http://allfacebook.com/annual-meeting-mark-zuckerberg-hacker_b131953
http://allfacebook.com/stickers-comments-2_b135232
http://allfacebook.com/2014-hacks_b137095#disqus_thread
http://allfacebook.com/college-football-playoffs-pagedata_b137091
http://allfacebook.com/2014-ncaa-tournament-final-stats_b130709
http://allfacebook.com/new-years-resolutions_b128050
http://allfacebook.com/unified-college-football-engagement_b134512
http://allfacebook.com/facebook-football-college_b71453
http://allfacebook.com/college-football-playoffs-pagedata_b137091#disqus_thread
http://allfacebook.com/picturebook_b137083
http://allfacebook.com/pixe-social-ces-2015_b137064
http://allfacebook.com/adblock-plus-read-facebook-messages-without-senders-knowing_b136539
http://allfacebook.com/videos-at-scale-2014-web-track_b135081
http://allfacebook.com/pew-digital-life-in-2025-the-future-of-privacy_b136886
http://allfacebook.com/privacy-basics_b136144
http://allfacebook.com/picturebook_b137083#disqus_thread
http://allfacebook.com/pew-working-adults-technology-tools_b137077
http://allfacebook.com/page-admins-email-ads-specialists_b136081
http://allfacebook.com/pew-working-adults-technology-tools_b137077#disqus_thread
http://allfacebook.com/quintly-instagram-follower-counts_b137074
http://allfacebook.com/instagram-300m-users-verified-badges-spammy-accounts_b136707
http://allfacebook.com/quintly-competitive-feed-analytics_b134516
http://allfacebook.com/quintly-instagram-follower-counts_b137074#disqus_thread
and 37 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://allfacebook.com/top-10-posts-2014_b137087 as all one word. Use hyphens in your URLs instead: http://allfacebook.com/top-10-posts-2014-b137087.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

allfacebook.com on an iPhone
allfacebook.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

allfacebook.com

Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English (United States)

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
allfacebook.net Available. Register it now!
allfacebook.org This domain is booked
allfacebook.info Available. Register it now!
allfacebook.biz Expires 3 years ago
allfacebook.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
zllfacebook.com Available. Register it now!
aklfacebook.com Available. Register it now!
alkfacebook.com Available. Register it now!
alldacebook.com Available. Register it now!
allfacebok.com Available. Register it now!
allfaceebook.com Available. Register it now!
allfacebkok.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when allfacebook.com goes down.
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Server IP

38.126.102.206

Server location: Norwalk

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the AllFacebook.com Facebook Page

Talking About1,128

URL
Name
AllFacebook.com
About
Read this insightful blog to learn more about Facebook. Please forward story links to your friends, and encourage them to like this page -- that will ensure you get the latest updates about new posts.
Company overview
AllFacebook.com is the online guide for everything related to Facebook. We provide everything from tips, to how-tos, to the latest news for Facebook users, as well as brands, marketers, and anybody else looking to take advantage of Facebook. Read the latest posts at http://www.allfacebook.com. Please send story tips and feedback to the editorial team using the email address contact at allfacebook dot com. Also, please note that we are NOT affiliated with Facebook, and we DO NOT provide technical support. If you are having issues with your Facebook account, we CANNOT help you. You must contact Facebook directly. Also please note that spam or links promoting businesses or other websites will be deleted immediately, and users who post them on our page will be banned. Our page is NOT a community bulletin board. Thank you.
Great, your brand's Facebook page is linking to allfacebook.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor allfacebook.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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