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Marketing Checklist

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Title Tag

安聯人壽 | Allianz

Length: 14 character(s) (125 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


Length: 89 character(s) (1,157 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version


安聯人壽 | Allianz


Mobile Version


安聯人壽 | Allianz


This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
18 0 17 13 7
<H1> 安聯人壽
<H1> 2019第一屆保險AI大賞
<H1> 安聯人壽
<H1> 安聯數位服務平台
<H1> 安聯人壽
<H1> 安聯人壽伴您左右 關心您健康
<H1> 安聯人壽
<H1> 安聯e網通 保戶專屬網路園地
<H1> 安聯人壽
<H1> 安聯e服務APP
<H1> 安聯人壽
<H1> 點選艾莉 直接對答
<H1> 安聯人壽
<H1> 蟬聯2019亞洲最佳企業雇主獎
<H1> 安聯人壽
<H1> 2019第一屆保險AI大賞
<H1> 安聯人壽
<H1> 安聯數位服務平台
<H3> 客戶的評價
<H3> 數位體驗
<H3> 客戶服務
<H3> 商品資訊
<H3> 壽險
<H3> 健康險
<H3> 傷害險及旅平險
<H3> 投資型商品
<H3> 壽險
<H3> 健康險
<H3> 傷害險及旅平險
<H3> 投資型商品
<H3> 壽險
<H3> 健康險
<H3> 最新安聯訊息
<H3> 安聯傑出表現
<H3> 聯絡我們
<H4> 針對您的需求,提供您完整的保險方案。
<H4> 智能助理Allie
<H4> 安聯e網通
<H4> 安聯e服務
<H4> 安聯ePay
<H4> 智能助理Allie
<H4> 安聯e網通
<H4> 安聯e服務
<H4> 安聯ePay
<H4> 智能助理Allie
<H4> 安聯e網通
<H4> 安聯e服務
<H4> 安聯ePay
<H5> 我們秉持著顧客至上的理念,不斷創新及致力數位轉型,以提供客戶滿意的服務
<H5> 徵才消息
<H5> 安聯電子報
<H5> 新聞與公告
<H5> 2019亞洲最佳企業雇主獎
<H5> 2018運動企業認證標章
<H5> 2019健康職場認證
and 52 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 營業時間 週一 週五 09 1
  • 網站聲明 聯絡我們 資訊公開 瀏覽器建議 1
  • rights reserved 1
  • 了解更多資訊請參閱 隱私權保護聲明 1
  • 安聯人壽伴您左右 關心您健康 1
  • 安聯人壽即刻啟動保戶關懷措施 全民防疫 1
  • 決定出路 加入安聯大家庭 1
  • 點選艾莉 直接對答 1
  • search cancel 1
  • 安聯e網通 保戶專屬網路園地 1
  • 安聯人壽 allianz 1
  • 資訊公開 2
  • 聯絡我們 5
  • search 2
  • 安聯e網通 5
  • 安聯人壽 10

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 11 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Chinese

Detected: Missing

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.allianz.com.tw and allianz.com.tw as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.allianz.com.tw and allianz.com.tw to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 128 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page has an hreflang pointing to itself.

Alternate URL Hreflang Source
https://www.allianz.com.tw/ zh-TW HTML
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Discovered Pages

65,378    65,378

We've discovered 65,378 pages on allianz.com.tw.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

allianz.com.tw on an iPhone
allianz.com.tw on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Property 'og:image' should be at least 200x200px


安聯人壽 | Allianz


og:type website
og:image https://www.allianz.com.tw/content/dam/onemarketing/aztw/allianzcomtw/zh_tw/home/Allianz_Life_Taiwan_cropped.png
og:url https://www.allianz.com.tw/
og:title 安聯人壽 | Allianz
og:description 安聯人壽是台灣市場投資型保單的領導品牌,率先引進歐美國家先進的保險觀念與商品,積極建立投資型保險研發架構與投資平台,擁有完整多樣的投資標的選擇,滿足您各階段的財富累積與保障需求。
og:site_name WWW ALLIANZ COM TW
and 1 more.
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

twitter:card summary_large_image
twitter:site WWW ALLIANZ COM TW
twitter:title 安聯人壽 | Allianz
twitter:description 安聯人壽是台灣市場投資型保單的領導品牌,率先引進歐美國家先進的保險觀念與商品,積極建立投資型保險研發架構與投資平台,擁有完整多樣的投資標的選擇,滿足您各階段的財富累積與保障需求。
twitter:image https://www.allianz.com.tw/content/dam/onemarketing/aztw/allianzcomtw/zh_tw/home/Allianz_Life_Taiwan_cropped.png
Great, we detected Twitter Card tags on your webpage.
Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


68%    68%

Child safety

87%    87%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires in a year.

The certificate issuer is TAIWAN-CA.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 1 uncached asset(s) listed below.

Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when allianz.com.tw goes down.
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Server IP

Server location: Singapore

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
allianz.com Expires 4 years ago
allianz.net Expires 4 years ago
allianz.org This domain is booked
allianz.info This domain is booked
allianz.biz Expires 4 years ago
allianz.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
allkanz.com.tw This domain is booked
all8anz.com.tw This domain is booked
allians.com.tw This domain is booked
alliamz.com.tw This domain is booked
alliianz.com.tw This domain is booked
alianz.com.tw This domain is booked
allisnz.com.tw This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Medium    Medium

This shows your estimated traffic for allianz.com.tw compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

389,508th most visited website in the World

Taiwan 6,373th most visited website in Taiwan

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to allianz.com.tw, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
Taiwan Taiwan allianz.tw This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

Upgrade to see the latest reviews of allianz.com.tw in local directories
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Social Profiles

Facebook Page

Cover picture of the Allianz Facebook Page


Talking About1,518


Allianz offers a comprehensive range of insurance and asset management products and services to over 85 million customers in more than 70 countries.
This Facebook page is actively monitored by the Social Media Manager of Allianz SE. Business hours for this page are Monday-Friday 9:00 a.m.-6:00 p.m. Central European Time. We also monitor this account during the weekend, but please do not expect immediate responses outside of the regular business hours.

You can also reach me directly via eMail: Social.Media@Allianz.com
Meta Description
House Rules / Netiquette

Welcome! To ensure that you and all other visitors can enjoy our Facebook page, we ask that you follow our clear and simple terms of use. These rules are mandatory for all users.
PLEASE NOTE: We will remove all user posts which contain links to other Facebook pages / events or external websites as we are unable to endorse the content of these pages and sites.

Be Yourself. Do not attempt to impersonate any other party or disguise the source of the information you submit.

Use caution and common sense. Safeguard Privacy. Always use caution and common sense when using the Internet, especially when providing or soliciting personal information. Avoid providing or soliciting personal information that could be used to identify, track, contact or impersonate you or another person.

Respect the privacy and choices of others. Before you upload anything or tag someone, make sure you have the permission of every person included as well as the parent or guardian of anyone under 13 who is included.

Be kind and respectful of others. Do not defame, libel, ridicule, mock, disparage, threaten, harass, intimidate, abuse, bully, trick, defraud or mislead other users. Do not make any offensive or inappropriate comments that are connected to race, religion, social class, ethnicity, national origin, gender, gender identity, sexual orientation or disability. Avoid profanity or any obscene, indecent, pornographic, sexual or otherwise objectionable content or language.

Such inappropriate content is unwelcome and will be removed without notice.
We found your brand's Facebook page, but it's not linking to allianz.com.tw.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with allianz.com.tw and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Official Allianz SE account. If you have any questions please contact: Social.Media@Allianz.com Imprint: https://t.co/3YLEinyyjR
Munich, Germany
11 years ago
We found a Twitter profile for your brand, but it's not linked to allianz.com.tw. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

LinkedIn Account

We couldn't find a LinkedIn Account for allianz.com.tw defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor allianz.com.tw’s Google ranking for custom keywords
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