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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag


Length: 9 character(s) (90 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

ADLA is a 501(c)(3) nonprofit that rescues, rehabilitates and rehomes abused and abandoned animals in Puerto Rico. Find out how you can join the rescue!

Length: 152 character(s) (900 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version



ADLA is a 501(c)(3) nonprofit that rescues, rehabilitates and rehomes abused and abandoned animals in Puerto Rico. Find out how you can join the rescue!

Mobile Version



ADLA is a 501(c)(3) nonprofit that rescues, rehabilitates and rehomes abused and abandoned animals in Puerto Rico. Find ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 0 6 7 0
<H3> Welcome!
<H3> Please donate today
<H3> Our Shelter
<H3> Share this:
<H3> Share this:
<H3> Share this:
<H4> Our Newest Friends
<H4> Blog posts
<H4> Dog Walking with Patita Amiga
<H4> From Sato to Therapy Dog
<H4> Our Spayathon4PR adventure
<H4> Follow Us!
<H4> Subscribe to our Newsletter
<H6> Instagram
<H6> ADLA on Twitter!
<H6> ADLA on Facebook!
and 13 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • amigos de los animales 2
  • volunteer grant programs 2
  • puerto rico 6
  • volunteer application 2
  • ci course 2
  • donate today 2
  • donation partners 2
  • happy beginnings 2
  • matching gifts 2
  • patita amiga 2
  • abandoned animals 3
  • corporate sponsors 2
  • rehomes abused 2
  • sato shelter 2
  • granted 1
  • organization 2
  • volunteer 8
  • chester 3
  • donate 5
  • email 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.amigosdelosanimalespr.org and amigosdelosanimalespr.org as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.amigosdelosanimalespr.org and amigosdelosanimalespr.org to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Rendering

amigosdelosanimalespr.org on an iPhone
amigosdelosanimalespr.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 4 months ago.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Server Uptime

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Server IP

Server location: Scottsdale

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Strict

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 21 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 13 years ago

Expires 9 months ago

Your domain, amigosdelosanimalespr.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
amigosdelosanimalespr.com Expires 9 months ago
amigosdelosanimalespr.net Available. Register it now!
amigosdelosanimalespr.info Available. Register it now!
amigosdelosanimalespr.biz Available. Register it now!
amigosdelosanimalespr.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
amigosdelosanmalespr.org Available. Register it now!
amigosdelosanimal3spr.org Available. Register it now!
amigosdelosanimaledpr.org Available. Register it now!
amigosdelosanimaleapr.org Available. Register it now!
aigosdelosanimalespr.org Available. Register it now!
amigosdelosanimqlespr.org Available. Register it now!
amigosdelsoanimalespr.org Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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Local Directories

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Social Profiles

Facebook Page

Cover picture of the Amigos de los Animales Puerto Rico Facebook Page

Talking About250


Amigos de los Animales Puerto Rico
Amigos de los Animales (ADLA) is a voice for abused, suffering and neglected animals in Puerto Rico. With the support of volunteers and donors, we operate a no-kill dog shelter in Piñones.
Visit https://amigosdelosanimalespr.org to learn more.
Amigos de los Animales (ADLA) is a 501c3 non-profit organization dedicated to the rescue, rehabilitation and re-homing of stray, sick and starving domestic pets from the streets and beaches of Puerto Rico. We are one of the oldest rescues on the Island and act as a voice for the animals living here, educating the community on the importance of treating animals with respect and compassion.

Visit our website https://amigosdelosanimalespr.org to learn more and help us continue saving lives.
Company overview
ADLA acts a voice for abused and neglected animals on the Island. We operate a dog shelter located in the Piñones area of Loiza — one of the poorest municipalities in Puerto Rico with a poverty rate of over 50%; and known as a famous dumping ground for unwanted pets. Here we rehabilitate, and re-home abandoned dogs rescued from the community of Loiza and the surrounding areas. Since its incorporation in 2005, ADLA has rescued approximately 3,300 dogs, and the Shelter (on average) houses between 55 and 75 dogs at a time.

On Saturday mornings, ADLA organizes a volunteer-cleanup of the Shelter. Volunteers work from 9:30am to 12pm cleaning dog kennels and the grounds of the Shelter. To read about our volunteer opportunities, visit: https://amigosdelosanimalespr.org/how-you-can-help/volunteer/.

Many Shelter volunteers have also become adopters. ADLA adopts its rescues within the island, or ships dogs to adopters or recipient shelters on the mainland United States. All dogs are sterilized and fully vaccinated when adopted. To fill out an adoption application, visit: https://amigosdelosanimalespr.org/how-you-can-help/adopt/.

In addition to running the Shelter, ADLA coordinates Puerto Rico's only six-day Animal Control Officer-Cruelty Investigator certification course alongside Puerto Rico’s Department of Health and the Career Development Institute. We have coordinated eight (8) courses thus far and produced 298 investigators. For more information on our course, visit: https://amigosdelosanimalespr.org/how-you-can-help/course/.

Finally, through school presentations, as well as low-cost or no-cost spay/neuter and vaccination clinics for low-income residents of Loiza, ADLA works with the local community to improve the welfare of all animals and pet-owners.

The vision of ADLA is to end the neglect and needless suffering of
animals in Puerto Rico with a focus on abandoned and abused companion animals.

We operate thanks to the support of our volunteers, donors, and board members. Together we work toward a better tomorrow.

Donate: http://bit.ly/help-satos-adlapr

Foster: https://amigosdelosanimalespr.org/how-you-can-help/foster/

Sponsor a dog: https://amigosdelosanimalespr.org/sponsor-a-pet/

If you love our work then tell the world! Stories about us from people like you will help us make an even bigger impact in our community. Won’t you help us raise visibility for our work by posting a brief story of your experience with us? Let's get to it: https://greatnonprofits.org/reviews/write/amigos-de-los-animales-inc
Meta Description
Amigos de los Animales is the voice for the abused, neglected and suffering animals that cannot speak for themselves. amigosdelosanimalespr@mail.com
General information
Website: https://amigosdelosanimalespr.org
Newsletter sign-up: http://bit.ly/sato-subscriber
YouTube channel: https://www.youtube.com/channel/UC6_fIBPEoUP_P_OmMmF9Zbw
Twitter: https://twitter.com/ADLAPuertoRico
Instagram: https://instagram.com/amigosdelosanimalespr
Worked with us before? Give us a review:
Puerto Rico
Great, your brand's Facebook page is linking to amigosdelosanimalespr.org.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @ADLAPuertoRico is booked and it is linked to your website.

ADLA rescues, rehabilitates and rehomes abused and abandoned dogs in Puerto Rico. "We're new to Twitter but one of the oldest rescues on the island!" 🐶
Puerto Rico, USA
2 years ago
Great, your Twitter account is linked to amigosdelosanimalespr.org. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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Keyword Tool

Google Ranking

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