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Marketing Checklist

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Jessica Lewis Jessica Lewis
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SEO

Title Tag

Android Police - Android News, Apps, Games, Phones, Tablets

Length: 59 character(s) (449 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Looking after everything Android

Length: 32 character(s) (188 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Android Police - Android News, Apps, Games, Phones, Tablets

www.androidpolice.com/

Looking after everything Android

Mobile Version

www.androidpolice.com

Android Police - Android News, Apps, Games, Phones, Tablets

Looking after everything Android

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 11 9 46 4
<H1> Android Police
<H2> Tip Us
<H2> Weekend poll: How much have you earned in Play Store credit from Opinion Rewards?
<H2> Some Johto region (Gen 2) Pokémon will start to appear in Pokémon GO very soon
<H2> Be wary of fake "leaks," especially from Twitter accounts like @VenyaGeskin1
<H2> Source: LG's Watch Style will start at $249
<H2> Kronaby's hybrid smartwatches can go for two years before needing a new battery
<H2> 20+ Apps that use and augment Android Nougat's Quick Settings Tiles
<H2> [Update: Better shots] Google's LG-built Android Wear 2.0 watches appear to have leaked in low-res form
<H2> Friday app and game sales: Fenix for Twitter, In Between, WiFi Mouse Pro, and more
<H2> Shazam gets updated with app shortcuts for faster song recognition
<H2> eBay update adds app shortcuts for quick navigation
<H3> 1 Year Ago Today
<H3> 2 Years Ago Today
<H3> 3 Years Ago Today
<H3> 4 Years Ago Today
<H3> 5 Years Ago Today
<H3> 6 Years Ago Today
<H3> Last 24 Hours
<H3> Last 7 Days
<H3> Last 30 Days
<H4> The Best Of AP
<H4> Follow Android Police
<H4> Latest Deals
<H4> Friday app and game sales: Fenix for Twitter, In Between, WiFi Mouse Pro, and more
<H4> [Update: New code] Deal alert: eBay is offering a coupon for $15 off of purchases of $75 or more, ends tonight
<H4> [Deal Alert] $16 will buy you an Aukey Power Strip with 4 USB Ports & 4 Outlets ($4 off)
<H4> [Deal Alert] Get an ASUS OnHub router for $100 ($92 off)
<H4> [Deal Alert] Aukey CC-T8 car charger with Quick Charge 3.0 is $9 (47% off) on Amazon after coupon
<H4> Latest Poll
<H4> Recent Reviews
<H4> Huawei Mate 9 review: Turning a corner
<H4> Sen.se Peanuts review: The coolest way to monitor your fridge, rooms, cookie jars... as long as you can rely on Bluetooth
<H4> Yi Dome Camera review: A cool gimmick that still needs some work
<H4> Meizu M5 Note review: Do not buy this phone
<H4> ASUS ZenPad Z10 review: A fantastic tablet for what that's worth
<H4> Latest Roundups
<H4> 20+ Apps that use and augment Android Nougat's Quick Settings Tiles
<H4> 44 new and notable (and 7 WTF) Android games from the last 3 weeks (1/3/17 - 1/24/17)
<H4> 10 new and notable Android apps from the last 3 weeks (12/28/16 - 1/16/17)
<H4> 27 new and notable Android games from the last 2 weeks (12/20/16 - 1/2/17)
<H4> 13 new and notable Android apps and live wallpapers from the last 2 weeks (12/13/16 - 12/26/16)
<H4> Recent Apps and Games
<H4> Some Johto region (Gen 2) Pokémon will start to appear in Pokémon GO very soon
<H4> 20+ Apps that use and augment Android Nougat's Quick Settings Tiles
<H4> Friday app and game sales: Fenix for Twitter, In Between, WiFi Mouse Pro, and more
<H4> Shazam gets updated with app shortcuts for faster song recognition
<H4> eBay update adds app shortcuts for quick navigation
<H4> Blast from the Past
<H4> Blu Vivo XL Quick Review: Breaking The Boundaries Of What A $99 Phone Should Be
<H4> US Cellular Galaxy S5, Galaxy Note 3, And Galaxy Note 4 Get New Dialer, Updated Camera App, And More In The Latest OTA
<H4> Google Wallet App Update With Automated Loyalty Card Info And Location Alerts Coming Later This Week [Update: APK Download]
<H4> Judge Koh Rules Samsung Did Not Willfully Infringe Apple's Patents (But Yes, It Still Infringed Them)
<H4> 15 Best Android 3.0+ Apps For Tablets From The Last 2 Months (12/7/11 - 1/29/12)
<H4> Yet Another Android Data-Stealing Vulnerability Uncovered, Affects All Versions Of The OS
<H4> What's Hot
<H4> Weekend poll: How much have you earned in Play Store credit from Opinion Rewards?
<H4> These are all the apps and services that will work with Google Home [Continuously Updated]
<H4> 20+ Apps that use and augment Android Nougat's Quick Settings Tiles
<H4> Verizon announces $15/month Unlimited Together plan for unlimited international minutes
<H4> [Hands-On] Google Contacts web rolls out a better looking Material Design interface to everyone
<H4> [Update: Official announcement] Google Translate adds instant camera English/Japanese translation [APK Download]
<H4> [Updated] Google Maps 9.44 shows parking availability and Atmosphere images [APK Download]
<H4> These are all the apps and services that will work with Google Home [Continuously Updated]
<H4> 20+ Apps that use and augment Android Nougat's Quick Settings Tiles
<H4> All six original Mega Man games are now on the Play Store, and yup, they're terrible
<H4> Verizon announces $15/month Unlimited Together plan for unlimited international minutes
<H5> [Updated] Google Maps 9.44 shows parking availability and Atmosphere images [APK Download]
<H5> These are all the apps and services that will work with Google Home [Continuously Updated]
<H5> 20+ Apps that use and augment Android Nougat's Quick Settings Tiles
<H5> Samsung puts its Email application to the Play Store [APK Download]
and 68 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • pst 47
  • android 29
  • apps 17
  • app 14
  • settings 10
  • plus 10
  • total 10
  • shares 10
  • nougat 10
  • games 9
  • leaks 9
  • shortcuts 7
  • wear 6
  • watches 6
  • credit 6
  • augment 6
  • applications 6
  • tiles 6
  • 00am 6
  • devices 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 58 images on this web page.

56 ALT attributes are missing.

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http://b.scorecardresearch.com/p?c1=2&c2=15235859&cv=2.0&cj=1
and 51 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 56 images on andp.lc. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.andp.lc and andp.lc as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.andp.lc and andp.lc to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for andp.lc but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at andp.lc/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.androidpolice.com/wp-content/uploads/2016/05/nexus2cee_pokemon-go_thumb.png as all one word. Use hyphens in your URLs instead: http://www.androidpolice.com/wp-content/uploads/2016/05/nexus2cee-pokemon-go-thumb.png.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

andp.lc on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

andp.lc

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
andp.com Expires 8 months ago
andp.net Expires 2 years ago
andp.org This domain is booked
andp.info This domain is booked
andp.biz Available. Register it now!
andp.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
adp.lc Available. Register it now!
sndp.lc Available. Register it now!
ahdp.lc Available. Register it now!
wndp.lc Available. Register it now!
andpp.lc Available. Register it now!
ajdp.lc Available. Register it now!
nadp.lc Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when andp.lc goes down.
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Server IP

104.25.193.112

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to androidpolice.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is Let's Encrypt.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for andp.lc.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with andp.lc and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@AndroidPolice

The Twitter™ Account @AndroidPolice is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
456,230
Tweets
43,915
Bio
We cover Android news, apps and games, phones and tablets. Sometimes we rant. Got a hot tip? tips@androidpolice.com.
Location
San Francisco, CA
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to andp.lc. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor andp.lc’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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