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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Welcome to ANSA Website

Length: 23 character(s) (196 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for ansa.gov.af is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 1 0 0 0
<H1> Afghan National Standards Authority (ANSA)
<H2> Islamic Republic of Afghanistan

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • ansa 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 2 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.ansa.gov.af and ansa.gov.af as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.ansa.gov.af and ansa.gov.af to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

We found a sitemap at:


It is recommended to add it to your robots.txt file.

While we were able to find an XML sitemap for ansa.gov.af there was no reference to it in your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 564 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<button class="navbar-toggler" data-toggle="collapse" data-target="#navigation"><span class="sr-only 58x38 <a href="http://ansa.gov.af/dr" title="Home" rel="home" class="navbar-brand">
<a href="">پلان استراتیژیک</a> 86x40 <a href="">معرفی اداره</a>
<a href="">معرفی اداره</a> 61x40 <a href="">دستاوردها</a>
<a href="">دستاوردها</a> 55x40 <a href="https://ansa.gov.af/dr/دسترسی-به-اطلاعات-0"> دسترسی به اطلاعات</a>
<a href="/dr/node/176" class="nav-link" data-drupal-link-system-path="node/176">Policies &amp; Laws< 96x24 <a href="/en" class="language-link nav-link" hreflang="en" data-drupal-link-system-path="<front>">En
and 2 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to mcit.gov.af.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 4 months.

The certificate issuer is Entrust, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
ansa.com Expires in 4 years
ansa.net Expires 4 years ago
ansa.org This domain is booked
ansa.info This domain is booked
ansa.biz Expires 3 years ago
ansa.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
asa.gov.af This domain is booked
wnsa.gov.af This domain is booked
ajsa.gov.af This domain is booked
amsa.gov.af This domain is booked
znsa.gov.af This domain is booked
anda.gov.af This domain is booked
anaa.gov.af This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the ANSA.it Facebook Page


Were here444,184

Talking About141,211


Benvenuti sulla pagina Facebook di ANSA. Ultim’ora, top news, notizie, speciali, foto e video da tutto il mondo. Aggiornamenti 24 ore su 24.
Indipendente, affidabile, tempestiva. ANSA, i valori di sempre proiettati nel futuro.
Company overview
Agenzia di stampa a carattere nazionale, con periodicità quotidiana, a carattere d'informazione giornalistica, iscritta al n. 212/1948 del Registro della Stampa presso il Tribunale di Roma, trasmessa via satellite, internet, reti terrestri dedicate, piattaforme radiomobili e multimediali, TV, teletext, radio.
Luogo di pubblicazione: Roma
Meta Description
Benvenuti sulla pagina Facebook di ANSA. Ultim’ora, top news, notizie, speciali, foto e video da tutto il mondo su politica, economia, cronaca, sport e spettacolo. Aggiornamenti 24 ore su 24.

ANSA è la più importante agenzia d’informazione in Italia. Con circa 700 professionisti, 22 sedi sul territorio nazionale e 92 uffici di corrispondenza in 90 paesi di 5 continenti, ANSA fornisce ogni giorno oltre 3.500 notizie, 60 video e più di 1.700 foto dall’Italia e dal mondo 24 ore su 24, 7 giorni su 7, per 365 giorni, con notiziari in 6 lingue (italiano, inglese, spagnolo, tedesco, portoghese e arabo).
General information
ANSA è la più importante agenzia d’informazione in Italia. Con circa 700 professionisti, 22 sedi sul territorio nazionale e 92 uffici di corrispondenza in 90 paesi di 5 continenti, ANSA fornisce ogni giorno oltre 3.500 notizie, 60 video e più di 1.700 foto dall’Italia e dal mondo 24 ore su 24, 7 giorni su 7, per 365 giorni, con notiziari in 6 lingue (italiano, inglese, spagnolo, tedesco, portoghese e arabo).


- Ambiente -> www.ansa.it/web/notizie/canali/energiaeambiente
- ANSAMed -> http://ansamed.ansa.it/
- Europa -> www.ansa.it/europa
- Gusto -> www.ansa.it/terraegusto
- InViaggio -> www.ansa.it/web/notizie/canali/inviaggio/news/inviaggio.html
- Legalità -> www.ansa.it/legalita/
- Lifestyle -> www.ansa.it/lifestyle
- Mare -> www.ansa.it/mare
- Motori -> www.ansa.it/motori
- NuovaEuropa -> www.ansa.it/nuova_europa/it/
- RealEstate -> www.a-realestate.it
- Salute -> www.ansa.it/saluteebenessere
- Scienza -> www.ansa.it/scienza
- ANSA -> www.ansa.it
- Ambiente -> www.ansa.it/web/notizie/canali/energiaeambiente
- ANSAMed -> http://ansamed.ansa.it/
- Europa -> www.ansa.it/europa
- Gusto -> www.ansa.it/terraegusto
- InViaggio -> www.ansa.it/web/notizie/canali/inviaggio/news/inviaggio.html
- Legalità -> www.ansa.it/legalita/
- Lifestyle -> www.ansa.it/lifestyle
- Mare -> www.ansa.it/mare
- Motori -> www.ansa.it/motori
- NuovaEuropa -> www.ansa.it/nuova_europa/it/
- RealEstate -> www.a-realestate.it
- Salute -> www.ansa.it/saluteebenessere
- Scienza -> www.ansa.it/scienza
We found your brand's Facebook page, but it's not linking to ansa.gov.af.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with ansa.gov.af and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Communicate Freely
9 years ago
We found a Twitter profile for your brand, but it's not linked to ansa.gov.af. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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Keyword Tool

Google Ranking

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