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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Anti-RSImuis.nl → Betaalbare Ergonomische Muizen!

Length: 49 character(s) (381 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Betaalbare en kwalitatieve anti RSI muizen (ergonomische muis) die RSI klachten verminderen en voorkomen. Vandaag besteld, morgen in huis!

Length: 138 character(s) (837 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Anti-RSImuis.nl → Betaalbare Ergonomische Muizen!

https://anti-rsimuis.nl/

Betaalbare en kwalitatieve anti RSI muizen (ergonomische muis) die RSI klachten verminderen en voorkomen. Vandaag besteld, morgen in huis!

Mobile Version

Anti-RSImuis.nl → Betaalbare Ergonomische Muizen!

https://anti-rsimuis.nl

Betaalbare en kwalitatieve anti RSI muizen (ergonomische muis) die RSI klachten verminderen en voorkomen. Vandaag ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 2 50 0 2
<H1> Ergonomische muis
<H2> Cart
<H2> Anti-rsimuis.nl
<H3> Betaalbare ergonomische muizen!
<H3> Snelle levering
<H3> Verzending
<H3> Delux M618 Ergonomische muis / Delux wow grip mouse – Bedraad
<H3> Ewent 5D Verticale Ergonomische muis 1000dpi – Zwart
<H3> Perixx Perimice 608 Programmeerbare Ergonomische muis (Rechts – draadloos)
<H3> Perixx Perimice 513 Ergonomische muis (Rechts – Bedraad)
<H3> Y-10W Draadloze Ergonomische HandHeld Trackball muis (gun)
<H3> Perixx Perimice 713 Ergonomische muis (Rechts – draadloos)
<H3> Manhattan Ergonomische muismat met polssteun – zwart
<H3> Digitus DA-20155 Draadloze ergonomische muis (Rechts – Accu – 1600dpi)
<H3> LC-Power m714BW Ergonomische muis (Rechts – Draadloos)
<H3> Basic standaard muismat – zwart
<H3> Gratis Ergonomische Muis Proefplaatsing
<H3> Proefplaatsing aanvragen
<H3> Delux M618 Plus Verticale ergonomische muis – Draadloos
<H3> Ergopilot Rockstick Links- & Rechtshandige Ergonomische Muis (Winnaar RED Dot Award)
<H3> Perixx Perimice 518 linkshandige Ergonomische muis (bedraad – programmeerbaar)
<H3> Perixx Perimice 518R rechtshandige Ergonomische muis (bedraad)
<H3> Perixx Perimice 517 Ergonomische trackball muis
<H3> R-Go HE Ergonomische muis Groot – Rechts – Draadloos
<H3> Perixx Perimice 718 linkshandige Ergonomische muis (draadloos – programmeerbaar)
<H3> R-Go HE Ergonomische muis Medium – Rechts – Bedraad
<H3> Verstelbare Ergonomische laptopstandaard – Kensington Easy Riser
<H3> Delux M618 Plus Verticale ergonomische muis – Bedraad
<H3> Logilink Ergonomisch Toetsenbord Polssteun
<H3> R-Go HE Ergonomische muis Groot – Rechts – Bedraad
<H3> R-Go HE Ergonomische muis Medium – Links – Bedraad
<H3> R-Go Break HE Mouse Medium Rechts (incl werk-pauze indicatie)
<H3> Delux M618M Medium ergonomische muis – Draadloos (2,4ghz + Bluetooth) – Accu – Silent muis – Iron Gray
<H3> Perixx Perimice 519 Stille Ergonomische muis (Silent muis)
<H3> Perixx Perimice 508 Programmeerbare Ergonomische muis (Rechts – bedraad)
<H3> Gembird Ergonomische muismat met polssteun – zwart
<H3> Rii R900 draadloze airmouse + laser pointer (RII-MWK14)
<H3> Waarom Anti-Rsimuis.nl
<H3> Vergelijken
<H3> Filter op prijs
<H3> Type muis
<H3> Rechts-/Linkshandig
<H3> Aansluiting
<H3> Silent / Stille knoppen?
<H3> Type voeding
<H3> DPI
<H3> Hoek instelling
<H3> Handlengte
<H3> Programmeerbare knoppen
<H3> Aansturing
<H3> Aanbieding
<H3> Informatie
<H3> Waarom Anti-Rsimuis.nl
<H5> Plus- en minpunten Kensington Easy Riser Verstelbare Ergonomische laptopstandaard
<H5> Plus- en minpunten Delux M618M Medium ergonomische muis
and 52 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • officiële delux partner benelux 2
  • goedkoopste delux muis aanbieder 2
  • perixx perimice 519 2
  • delux wow grip mouse 2
  • matte anti slip coating 2
  • perixx perimice 517 3
  • bevat vier muis knoppen 4
  • logilink ergonomisch toetsenbord polssteun 2
  • kensington easy riser 2
  • verticale muis automatisch vanuit 4
  • perfecte ergonomische muis 2
  • verstelbare ergonomische laptopstandaard 3
  • linkshandige ergonomische muis 5
  • draadloze anti-rsi muis 2
  • draadloze ergonomische muis 9
  • perimice 518 4
  • perimice 518r 4
  • ergonomische muis medium 2
  • verticale ergonomische muis 11
  • rechtshandige ergonomische muis 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 61 images on this web page.

25 ALT attributes are empty or missing.

https://anti-rsimuis.nl/wp-content/uploads/2016/04/Delux-M618-bedraad-2-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2016/04/Ewent-5D-Verticale-Ergonomische-muis-1000dpi-Zwart-1-300x300.jpeg
https://anti-rsimuis.nl/wp-content/uploads/2017/07/perimice-608-5-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/06/Perixx-Permice-513-Ergonomische-muis-v2-6-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2016/10/Y-10W-Draadloze-Ergonomische-HandHeld-Trackball-muis-5-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/02/Perixx-Permice-713-Ergonomische-muis-Rechts-draadloos-6-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/02/9200000023734346_2-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/12/DIGITUS-DA-20155-ergonomische-muis-8-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/10/LC-Power-m714BW-Ergonomische-muis-Rechts-Draadloos-6-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/09/618plus-bedraad-draadloos-voorkant-schuinboven-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/04/9-1-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/11/Perixx-Permice-518-linkshandige-Ergonomische-muis-7-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/06/Perixx-Permice-518R-rechtshandige-Ergonomische-muis-bedraad-8-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/05/Perixx-Perimice-517-ergonomische-muis-4-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/01/R-Go-HE-Ergonomische-muis-Groot-Rechts-draadloos-1-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/11/Perixx-Permice-518-linkshandige-Ergonomische-muis-4-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/01/R-Go-HE-Ergonomische-muis-medium-rechts-bedraad-2-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/04/Verstelbare-Ergonomische-laptopstandaard-Kensington-Easy-Riser-2-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/01/R-Go-HE-Ergonomische-muis-Groot-Rechts-Bedraad-1-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/01/R-Go-HE-Ergonomische-muis-medium-links-bedraad-1-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/01/r-go-break-he-mouse-medium-rechts-incl-werk-pauze-indicatie-1-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2019/02/Delux-M618-Mini-ergonomische-muis-Draadloos-24ghz-Bluetooth-Accu-Silent-muis-Iron-Gray-2-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/10/Perixx-Perimice-519-Stille-Ergonomische-muis-Silent-muis-8-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2018/09/Perixx-Perimice-508-Programmeerbare-Ergonomische-muis-Rechts-bedraad-1-300x300.jpg
https://anti-rsimuis.nl/wp-content/uploads/2017/04/Zoweetek-K14-R900-2-4G-Wireless-Laser-Pointer-Presenter-with-Air-Mouse-Remote-Control-for-Presentat-300x300.jpg
and 20 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.anti-rsimuis.nl or anti-rsimuis.nl is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for anti-rsimuis.nl but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at anti-rsimuis.nl/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

Schema.org

Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

ANTI-RSIMUIS.NL

Anti-RSImuis.nl → Betaalbare Ergonomische Muizen!

Ergonomische muis kopen? Anti-rsimuis.nl heeft een uitgebreid en voordelig assortiment. ⭐Laagste prijs ⭐ Achteraf betalen ⭐ Vandaag besteld, morgen in huis!

Tag
og:type website
og:image https://anti-rsimuis.nl/wp-content/uploads/2016/04/32125-1-M618-Deluxe-Verticale-ergonomische-muis-polssteun-1600dpi-Zwart-7.jpg
og:url https://anti-rsimuis.nl/
og:title Anti-RSImuis.nl → Betaalbare Ergonomische Muizen!
og:description Ergonomische muis kopen? Anti-rsimuis.nl heeft een uitgebreid en voordelig assortiment. ⭐Laagste prijs ⭐ Achteraf betalen ⭐ Vandaag besteld, morgen in huis!
og:image:height 800
og:image:secure_url https://anti-rsimuis.nl/wp-content/uploads/2016/04/32125-1-M618-Deluxe-Verticale-ergonomische-muis-polssteun-1600dpi-Zwart-7.jpg
og:image:width 800
og:locale nl_NL
og:site_name Anti-RSImuis.nl
and 5 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

anti-rsimuis.nl on an iPhone
anti-rsimuis.nl on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness.

Currently, the tap targets on anti-rsimuis.nl are too small for touchscreen users. They should be at least a 48 pixels height and width with at least 32 pixels of extra space on all sides.

You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Use Google Lighthouse to find exactly which buttons or links are impacting mobile friendliness.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

anti-rsimuis.nl

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

64%    64%

You could reduce 36% (212.8 KiB) by minifying the asset(s) listed below.

URL Reduction size
/wp-content/themes/bazar/core/assets/css/reset-bootstrap.css?ver=2f903888df880b17134af749cb5819f8 51.0 KiB (35%)
/wp-content/themes/bazar/woocommerce/style.css?ver=2f903888df880b17134af749cb5819f8 38.5 KiB (35%)
/wp-content/themes/bazar/style.css?ver=2f903888df880b17134af749cb5819f8 16.6 KiB (35%)
/wp-content/themes/bazar/theme/assets/js/jquery.commonlibraries.js?ver=1.1 15.3 KiB (40%)
/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.1 12.0 KiB (35%)
/wp-content/themes/bazar-child/cache/custom.css?ver=2f903888df880b17134af749cb5819f8 11.7 KiB (35%)
/wp-content/themes/bazar/theme/assets/js/woocommerce.js?ver=1.0 8.0 KiB (40%)
/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.0.5 5.7 KiB (40%)
/wp-content/plugins/wp-gdpr-compliance/assets/js/front.js?ver=1543222635 5.4 KiB (40%)
/wp-includes/js/thickbox/thickbox.js?ver=3.1-20121105 5.1 KiB (40%)
/wp-content/themes/bazar/core/assets/css/font-awesome.css?ver=2.0 5.0 KiB (35%)
/wp-content/plugins/usquare/js/frontend/jquery.usquare.js?ver=2f903888df880b17134af749cb5819f8 4.9 KiB (40%)
/wp-content/themes/bazar-child/style.css?ver=2f903888df880b17134af749cb5819f8 3.8 KiB (35%)
/wp-content/plugins/woocommerce-eu-vat-assistant/src/js/frontend/frontend.js 3.8 KiB (40%)
/wp-content/plugins/yith-woocommerce-ajax-navigation/assets/css/frontend.css?ver=3.6.1 3.4 KiB (35%)
/wp-content/plugins/wp-gdpr-compliance/assets/css/front.css?ver=1543222635 3.3 KiB (35%)
/wp-content/plugins/usquare/js/frontend/jquery.easing.1.3.js?ver=2f903888df880b17134af749cb5819f8 3.2 KiB (40%)
/wp-content/themes/bazar/theme/templates/comments/css/style.css?ver=2f903888df880b17134af749cb5819f8 3.1 KiB (35%)
/wp-content/themes/bazar/js/jquery.custom.js?ver=1.0 3.0 KiB (40%)
/wp-content/themes/bazar/theme/assets/js/yit/jquery.layout.js?ver=1.0 2.6 KiB (40%)
/wp-content/themes/bazar/theme/assets/css/colorbox.css?ver=2f903888df880b17134af749cb5819f8 2.0 KiB (35%)
/wp-content/plugins/usquare/css/frontend/usquare_style.css?ver=2f903888df880b17134af749cb5819f8 2.0 KiB (35%)
/wp-content/plugins/yith-woocommerce-compare/assets/css/colorbox.css?ver=2f903888df880b17134af749cb5819f8 1.3 KiB (35%)
/wp-content/plugins/usquare/fonts/PT%20sans/stylesheet.css?ver=2f903888df880b17134af749cb5819f8 1.1 KiB (35%)
/wp-content/themes/bazar/js/responsive.js?ver=1.0 1003.0 B (40%)
and 22 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 146 uncached asset(s) listed below.

URL Freshness lifetime
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Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

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Here are some tips for multilingual websites:

Declare the language used

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Server IP

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

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Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires in 25 days.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
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  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
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