79 personalized tasks for
online marketing success!
Length: 16 character(s) (132 pixels)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.
iPhone, iPad, Mac, Apple Watch, iOS, OS X, watchOS et plus encore : Apple est une des entreprises les plus innovantes au monde. Visitez le site pour commander ou en savoir plus.
Length: 177 character(s) (1,053 pixels)
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
iPhone, iPad, Mac, Apple Watch, iOS, OS X, watchOS et plus encore : Apple est une des entreprises les plus innovantes au monde. Visitez le site pour commande...
http://www.apple.com › cm
iPhone, iPad, Mac, Apple Watch, iOS, OS X, watchOS et plus encore : Apple est une des entreprises les plus innovantes au...
|<H2>||Pied de page Apple|
|<H3>||3D Touch. Photos 12 Mpx. Vidéos 4K. Un seul mot : puissance.|
|<H3>||Et l’on réinventa l’ordinateur.|
|<H3>||La légèreté. En avance sur son temps.|
|<H3>||À propos d’Apple|
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
No images with missing alt attributes were found.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
Great, you are not using underscores (these_are_underscores) in your URLs.
Great, you aren't using underscores (these_are_underscores) in your URLs.
Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
No mobile frameworks have been detected.
Your website does not have a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Great, language/character encoding is specified: utf8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Warning! Your website is not SSL secured (HTTPS).