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arkitera.com

2015-01-18 05:16:39
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Optimize

SEO

Title

Medium impact Easy to solve

Arkitera - Türkiye'nin Mimarlık Yayını

Length: 38 character(s)

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Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

2000 yılından beri İstanbul'da faaliyet gösteren Arkitera Mimarlık Merkezi, mimarlık kültürünün gelişmesi için ulusal ve uluslararası alanda çalışan Türkiye'nin ilk bağımsız mimarlık merkezidir.

Length: 194 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Arkitera - Türkiye'nin Mimarlık Yayını

arkitera.com/

2000 yılından beri İstanbul'da faaliyet gösteren Arkitera Mimarlık Merkezi, mimarlık kültürünün gelişme...

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
0 0 3 0 0
<H3> Kullanıcı
<H3> Ekle
<H3> Takiptekiler
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • mar 22
  • arkadaşları 18
  • arıyor 15
  • için 9
  • takım 8
  • mimarlık 8
  • ekip 7
  • yarışması 6
  • tasarım 6
  • proje 6
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average mar 22 OK OK NOK
Bad arkadaşları 18 NOK NOK NOK
Bad arıyor 15 NOK NOK NOK
Average için 9 NOK OK NOK
Bad takım 8 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Bad arkadaşları arıyor 15 NOK NOK NOK
Bad takım arkadaşları 8 NOK NOK NOK
Bad ekip arkadaşları 7 NOK NOK NOK
Bad son başvuru 4 NOK NOK NOK
Bad mimarlık takım 3 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad takım arkadaşları arıyor 8 NOK NOK NOK
Bad ekip arkadaşları arıyor 4 NOK NOK NOK
Bad ekip arkadaşları arıyoruz 3 NOK NOK NOK
Bad Çalışma arkadaşları arıyor 3 NOK NOK NOK
Bad İş gelen ekip 3 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 73 images on this web page.

22 ALT attributes are empty or missing.

  • http://arkitera.com/images/frontend/page/yukleniyor.gif
  • http://galeri3.arkitera.com/var/thumbs/etiketler/400x300px.jpg.jpeg
  • http://galeri3.arkitera.com/var/thumbs/Haber/2014/12/29-874459682/DSC_0153.jpg.jpeg
  • http://www.arkitera.com/images/kullanici/1407411625.jpg
  • http://www.arkitera.com/images/kullanici/1394885348.jpg
  • http://www.arkitera.com/images/kullanici/1405270553.jpg
  • http://www.arkitera.com/images/kullanici/1412332458.jpg
  • http://arkitera.com/images/tools/social/default_profile.png
  • http://arkitera.com/images/frontend/page/yukleniyor.gif
  • http://galeri3.arkitera.com/index.php/rest/data/147139?size=thumb
  • https://chart.googleapis.com/chart?chco=FF4A4D&cht=p&chs=60x60&chd=t:91,9
  • https://chart.googleapis.com/chart?chco=FF4A4D&cht=p&chs=60x60&chd=t:83,17
  • https://chart.googleapis.com/chart?chco=FF4A4D&cht=p&chs=60x60&chd=t:63,37
  • https://chart.googleapis.com/chart?chco=FF4A4D&cht=p&chs=60x60&chd=t:78,22
  • http://arkitera.com/images/frontend/mainpage/arkiv_header.jpg
  • http://arkitera.com/images/frontend/mainpage/kale_arkiv_ust.png
  • http://galeri3.arkitera.com/var/thumbs/Arkiv.com.tr/Mimarlar/brigitteweber.JPG.jpeg
  • http://arkitera.com/images/frontend/mainpage/yarismayla_yap_header.jpg
  • http://arkitera.com/images/frontend/mainpage/yarismayla_yap_sponsor.jpg
  • http://galeri3.arkitera.com/var/thumbs/Soylesi/osman_aydin_01.jpg.jpeg
  • http://galeri3.arkitera.com/var/thumbs/ozerurger/manset_ozerurger.jpg.jpeg
  • http://galeri3.arkitera.com/var/thumbs/Soylesi-3/arman-akdogan/arman_manset.jpg.jpeg
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

6.6%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
627,731    627,731
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This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

Be careful. Your website without www doesn't redirect to www (or the opposite). It is duplicate content!

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Be sure that www.arkitera.com and arkitera.com are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

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Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

We found underscores in this URL and/or in your in-page URLs.

  • http://arkitera.com/haber/24441/82-il-mi-geliyor_
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Medium impact

Created 15 years ago

Expires in 7 years

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

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Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing

Usability

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

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When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Technologies

Server IP

77.92.100.50

Server location: Istanbul

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

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Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 284 Errors, 108 Warning(s)

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Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML 4.01 Transitional

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<center> 1 Replace with CSS
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

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Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Low impact Very hard to solve

Your website is SSL secured (HTTPS), but the Common Name is set to undefined.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

Renew your SSL certificate now, it expires 7 months ago.

The certificate issuer is Thawte, Inc..

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure to keep your SEO optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Arkitera.com Facebook Page

Likes28,467

Talking About1,009

URL
Name
Arkitera.com
About
Türkiye'nin Mimarlık Yayını
Description
Arkitera.com, mimarlığın Türkiye’de nitelikli bir şekilde uygulanması için faaliyetlerini sürdüren Arkitera Mimarlık Merkezi’nin resmi yayınıdır.

Türkiye’de mimarlık alanında bugüne kadar yapılmayan bir uygulamayı gerçekleştirerek Ekim 2000’de internet üzerinden yayına başlayan Arkitera.com kısa süre içinde en çok takip edilen güncel yayınlardan biri olurken, aynı zamanda mimarların önemli bir başvuru kaynağı haline gelmiştir.

Geniş bir izleyici kitlesi olan Arkitera.com’u kolay ulaşılabilirliği sayesinde sadece yurtiçinden değil, yurtdışından da pek çok profesyonel, akademisyen ve öğrenci takip etmektedir.

Arkitera.com’da, yayına başladığı günden itibaren günümüze kadar toplananan tüm bilgiler sistematik olarak arşivlenmektedir. Bu özelliği ile araştırma yapan tüm profesyoneller için önemli bir başvuru kaynağı olma görevini üstlenmektedir.

Türkiye ve Dünya gündemini yakından takip eden haberler, sektöre yönelik olarak düzenlenen en yeni etkinlikler, ulusal ve uluslararası yarışmalar, sanat haberleri ve sergiler, en son tasarlanan veya inşa edilen projeler, en son çıkan ürünler, yeni yayınlar, gündemi belirleyen olaylar, Arkitera.com’un içeriğini oluşturan konulardan bazılarıdır.

Sadece Türkçe yayınlandığı halde yabancı mimarlık merkezleri ve mimarlık yayınlarının da yakından izlediği Arkitera.com, dünyadaki benzerlerinden hem içerik zenginliği hem de ziyaretçi sayısı açısından daha ileridedir. Yurtdışındaki mimarlıkla ilgili pek çok kaynakta Türkiye’de mimarlık alanında bilgi alınabilecek tek internet adresi Arkitera.com olarak verilmiştir, dolayısıyla Türkiye’deki mimarlık ya da mimarlar ile ilgili yurtdışından gelen her türlü soru Arkitera.com üzerinden Arkitera Mimarlık Merkezi’ne ulaşmakta ve hepsi titizlikle doğru adreslere yönlendirilmektedir.

Arkitera.com, ayda ortalama 130.000 ziyaretçiye toplam 3.000.000 sayfa göstermektedir. Türkiye’deki mimarlık ortamının demokratik buluşma platformu haline gelen Arkitera.com, sektörün her kesiminden ve her yaş grubundan mimarlara ve mimarlıkla yakın ilişki içindeki pek çok meslek gruplarına aynı anda hizmet etmektedir. Bütün bu özellikleri ile yayınlanan önemli bir duyurunun ya da gündem oluşturacak bir haberin tüm mimarlık ortamına kısa sürede ulaşması, bu büyük iletişim ağına dahil olan tüm Arkitera.com kullanıcılarına büyük bir katma değer sağlamaktadır.
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These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve
[YAML: gp_cover_alt] Arkitera.com

Total page +1s639

Total circles you're in369

URL
Name
Arkitera.com
Tagline
Türkiye'nin Mimarlık Yayını / Architecture Portal of Turkey
Introduction
Arkitera.com, mimarlığın Türkiye’de nitelikli bir şekilde uygulanması için faaliyetlerini sürdüren Arkitera Mimarlık Merkezi’nin resmi yayınıdır.

Türkiye’de mimarlık alanında bugüne kadar yapılmayan bir uygulamayı gerçekleştirerek Ekim 2000’de internet üzerinden yayına başlayan Arkitera.com kısa süre içinde en çok takip edilen güncel yayınlardan biri olurken, aynı zamanda mimarların önemli bir başvuru kaynağı haline gelmiştir.
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Missing profile on Foursquare™

Missing profile on Yelp™

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This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
Measure

Visitors

Traffic Estimations

Medium impact
High    High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

100,683th most visited website in the World

1,851th most visited website in  Turkey

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Turkey
86.7
United States
1
Popular Countries ccTLD Status
Turkey arkitera.tr This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.