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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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Denise Grothouse Denise Grothouse
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Title Tag

Associazione Rally Matematico Transalpino | risoluzione di problemi di matematica, e si svolge in Algeria, Argentina, Belgio, Francia, Italia, Lussemburgo e Svizzera.

Length: 166 character(s) (1,171 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Associazione Rally Matematico Transalpino Il Rally matematico transalpino (RMT) è un confronto fra classi, dalla terza elementare al secondo anno di scuola secondaria di secondo grado, nell'ambito della risoluzione di problemi di matematica, e si svolge in Algeria, Argentina, Belgio, Francia, Italia, Lussemburgo e Svizzera. È organizzato dalla "Associazione Rally Matematico Transalpino" (ARMT, costituita sulla base degli articoli 60 e seguenti del codice civile svizzero), il cui statuto recita, fra l'altro: "L'ARMT è un'associazione culturale il cui obiettivo è promuovere la risoluzione di problemi per migliorare l'apprendimento e l'insegnamento della matematica tramite un confronto fra classi. L'associazione non persegue obiettivi lucrativi. Le attività dell'associazione possono svolgersi ovunque nel mondo. " Il Comitato di gestione è l'organo esecutivo dell'associazione. Il Comitato di gestione è costituito da cinque a sette persone elette tra i rappresentanti delle sezioni dell'ARMT. Amministra l'ARMT e prende tutte le decisioni che giudica necessarie al buon funzionamento dell'associazione. È responsabile dell'amministrazione dell'associazione secondo le decisioni prese dal Comitato internazionale e mette in atto le decisioni del Comitato internazionale. Il Comitato di gestione è composto da : - due coordinatori internazionali di due paesi diversi, uno dei quali è incaricato dal Comitato di gestione di presiedere i suoi dibattiti e le riunioni del Comitato internazionale; - un tesoriere; - i consiglieri. Nell'Assemblea generale di venerdì 7 novembre 2008 François Jaquet, fondatore del RMT, è stato eletto Presidente onorario dell'ARMT. Nell'Assemblea generale di venerdì 16 ottobre 2009 François Jaquet (Presidente onorario), il Comitato internazionale ha deciso che il Presidente onorario François Jaquet sarebbe membro permanente del Comitato di gestione. Coordinatori internazionali Lucia Grugnetti (IT) Laurent Pater (LU) Tesoriere DORETTI Lucia (IT) Consiglieri ANDRIANI Maria Felicia (PU), CHARNAY Roland (FR), RINALDI Maria Gabriella (IT), TELATIN Graziella (IT). Membro permanente : JAQUET François

Length: 2,162 character(s) (12,158 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Associazione Rally Matematico Transalpino | risoluzione di problemi di ...


Associazione Rally Matematico Transalpino Il Rally matematico transalpino (RMT) è un confronto fra classi, dalla terza elementare al secondo anno di scuola ...

Mobile Version


Associazione Rally Matematico Transalpino | risoluzione di problemi ...

Associazione Rally Matematico Transalpino Il Rally matematico transalpino (RMT) è un confronto fra classi, dalla terza ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 2 13 0 0
<H1> armt2014 - Associazione Rally Matematico Transalpino
<H2> Associazione Rally Matematico Transalpino
<H2> NOTA! Questo sito utilizza i cookie e tecnologie simili.
<H3> Accesso Sezioni
<H3> News ed Eventi
<H3> La Gazzetta
<H3> Banca di Problemi
<H3> News ed Eventi
<H3> Testimonials
<H3> Login
<H3> 23° Incontro Internazionale
<H3> Utenti Online
<H3> Gli obiettivi
<H3> Contatti Generali
<H3> Networks
and 13 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • associazione rally matematico transalpino 11
  • associazione possono svolgersi ovunque 2
  • rally matematico transalpino 14
  • gestione comité de gestion 2
  • maria felicia andriani 2
  • 23 incontro internazionale 2
  • persegue obiettivi lucrativi 3
  • codice civile svizzero 3
  • françois jaquet 4
  • coordinatori internazionali 4
  • presidente onorario 3
  • matematica tramite 3
  • associazione culturale 3
  • lucia grugnetti 2
  • nome utente 2
  • home rmt 2
  • comitato internazionale 4
  • presentazione 3
  • articoli 60 3
  • contatti contacts 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 18 images on this web page.

2 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.armtint.org or armtint.org is failing to resolve properly or returns a 404 error.

Use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for armtint.org but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at armtint.org/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 9 years ago

Expires in a month

Your domain, armtint.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

armtint.org on an iPhone
armtint.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 42 uncached asset(s) listed below.

URL Freshness lifetime
/images/content/art_home.png Expiration not specified
/cache/jsn_solid_pro/46b28a2f25e1bed3645dfd7519361fa6.css Expiration not specified
/cache/jsn_solid_pro/2fec9e2f8406e759465c2f6199c0cf1f.js Expiration not specified
/cache/jsn_solid_pro/cfd7b94730f69398bfb038315196bd0e.js Expiration not specified
/media/system/js/modal.js Expiration not specified
/cache/jsn_solid_pro/b7e75611f26249e419911aee4e1acdb6.js Expiration not specified
/cache/jsn_solid_pro/0ecd0328013c24437a8c92d3c3707340.js Expiration not specified
/cache/jsn_solid_pro/c6c604fde43caac7cd4149901e8a3a14.js Expiration not specified
/cache/jsn_solid_pro/45e36ac6f31bcd30f1c7597dfce37642.js Expiration not specified
/templates/jsn_solid_pro/images/colors/red/logo.png Expiration not specified
/images/slidehome/slide2.jpg Expiration not specified
/images/slidehome/slide3.jpg Expiration not specified
/images/slidehome/slide4.jpg Expiration not specified
/images/slidehome/slide5.jpg Expiration not specified
/images/slidehome/slide6.jpg Expiration not specified
/images/slidehome/slide7.jpg Expiration not specified
/images/slidehome/slide8.jpg Expiration not specified
/images/slidehome/slide1.jpg Expiration not specified
/images/content/login_sezioni.png Expiration not specified
/images/content/forum-support.png Expiration not specified
/images/content/install.png Expiration not specified
/cache/jsn_solid_pro/820f7a39240800d3fed086e20422ff48.js Expiration not specified
/cache/lofthumbs/280x150-Alghero.png Expiration not specified
/images/stories/ilovermt.jpg Expiration not specified
/media/com_joomfish/default/flags/fr.png Expiration not specified
/media/com_joomfish/default/flags/Italy.png Expiration not specified
/cache/jsn_solid_pro/6aea80bb1242e98bd1f705c313cf6e5a.css Expiration not specified
/cache/jsn_solid_pro/64216328a7e63cd8e659d593f2af25d4.css Expiration not specified
/templates/jsn_solid_pro/images/icons/icons-uni.png Expiration not specified
/templates/jsn_solid_pro/images/icons/icons-sitetools-color.png Expiration not specified
/templates/jsn_solid_pro/images/icons/icons-mobile.png Expiration not specified
/templates/jsn_solid_pro/images/backgrounds/bg-body.png Expiration not specified
/templates/jsn_solid_pro/images/colors/red/icon-arrow.png Expiration not specified
/modules/mod_lofarticlescroller/assets/images/readmore.png Expiration not specified
/templates/jsn_solid_pro/images/module-styles/solid-1.png Expiration not specified
/templates/jsn_solid_pro/images/icons/icons-uni-white.png Expiration not specified
/templates/jsn_solid_pro/images/icons/icons-base.png Expiration not specified
/templates/jsn_solid_pro/images/icons/icon-top.png Expiration not specified
/modules/mod_cookiesaccept/img/przez.png Expiration not specified
/plugins/jsnimageshow/themeslider/assets/images/skitter/prev.png Expiration not specified
/plugins/jsnimageshow/themeslider/assets/images/skitter/next.png Expiration not specified
/plugins/jsnimageshow/themeslider/assets/images/skitter/ajax-loader.gif Expiration not specified
and 39 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Declared: Italian

Detected: Italian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
armtint.com Available. Register it now!
armtint.net Available. Register it now!
armtint.info Available. Register it now!
armtint.biz Available. Register it now!
armtint.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
armtnt.org Available. Register it now!
armgint.org Available. Register it now!
afmtint.org Available. Register it now!
armt9nt.org Available. Register it now!
armmtint.org Available. Register it now!
armttint.org Available. Register it now!
armfint.org Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for armtint.org.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with armtint.org and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @armtint is available. Register it now!

We couldn't find a Twitter account for armtint.org. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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