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Marketing Checklist

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SEO

Title Tag

ArrowXL : Introducing Arrow XL

Length: 30 character(s) (225 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Missing

The meta description for arrowxl.co.uk is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
7 1 0 5 0
<H1> my delivery
<H1> introducing Arrow XL
<H1> our products and services
<H1> latest news
<H1> Sitemap
<H1> Contact
<H1> Connect
<H2> ArrowXL Enhances Service Proposition with £1.7 Million Investment in Wigan
<H4> Arrow XL
<H4> Customer Service
<H4> Clients
<H4> Press
<H4> Lone Driver
and 10 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

arrowxl.co.uk currently has 7 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • wigan 5
  • arrow 5
  • collection 3
  • warehousing 3
  • recycle 3
  • racking 3
  • 0lb 3
  • arrowxl 2
  • proposition 2
  • investment 2
  • bay 2
  • pallet 2
  • warehouse 2
  • capacity 2
  • incorporates 2
  • manage 2
  • spaces 2
  • returns 2
  • exchanges 2
  • fulfilment 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 8 images on arrowxl.co.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,262    1,262

We've discovered 1,262 pages on arrowxl.co.uk.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.arrowxl.co.uk and arrowxl.co.uk as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.arrowxl.co.uk and arrowxl.co.uk to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for arrowxl.co.uk but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at arrowxl.co.uk/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 6 years ago

Expires in 2 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

arrowxl.co.uk on an iPhone
arrowxl.co.uk on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness.

Currently, the tap targets on arrowxl.co.uk are too small for touchscreen users. They should be at least a 48 pixels height and width with at least 32 pixels of extra space on all sides.

You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Use Google Lighthouse to find exactly which buttons or links are impacting mobile friendliness.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

arrowxl.co.uk

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: -1

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like arrowxl.co.uk doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
arrowxl.com Expires 5 months ago
arrowxl.net Expires 2 months ago
arrowxl.org Available. Register it now!
arrowxl.info This domain is booked
arrowxl.biz Available. Register it now!
arrowxl.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
qrrowxl.co.uk Available. Register it now!
a5rowxl.co.uk Available. Register it now!
arriwxl.co.uk This domain is booked
arrwxl.co.uk Available. Register it now!
arroxl.co.uk Available. Register it now!
arrowlx.co.uk Available. Register it now!
arrowcl.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

Upgrade now and get notified when arrowxl.co.uk goes down.
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Server IP

109.234.193.70

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 3 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares28

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Arrow XL Facebook Page

Were here694

Talking About50

Checkins694

URL
Name
Arrow XL
About
We are the UK’s largest multi-user 2-Man Home Delivery Specialist, delivering around 6,000 orders every day with 25 years experience.
Mission
We’re committed to achieving something really innovative, bold and different in the UK delivery market.
Meta Description
Arrow XL is more than just a delivery company.

We’re the UK’s largest multi-user 2-man home delivery specialist for extra large items, with a 500-strong customer experience team delivering around 6,000 orders a day; a national network, four hubs, fourteen satellite bases and 200 delivery vehicles on the road six days a week.

But that’s not all.

Because, for us, ‘XL’ means more than merely that we deliver the ‘extra large’ items such as beds, wardrobes, sofas and white goods.

It also means that it’s our mission to excel.

And what really sets us apart is that we’re committed to achieving something really innovative, bold and different in the UK delivery market.

Because we won’t just pick up the goods from your warehouse and drop them at your customer’s door.

Instead, we have the capability to take things all the way from the container ship to a fully installed and working item in the home.

Our Facebook team are here to help between 9am-5pm Monday to Friday!
Products
Diary Bookable Date:
Your customer can select their day of delivery. At each step of the process, the order is scanned and all of this tracking is available online via our client and customer portals to keep you and your customer informed of progress. We contact your customer two days before delivery to confirm their appointment. Even if your customer selected their delivery date at the point of sale we want your customer to be reassured that their service is confirmed. For their convenience, we will give them a 2-4 hour time slot, that way they can get on with the rest of their day.
We can send SMS messages to your customer, reminders on the day before delivery and on the morning of delivery – it’s your choice. Your customer will receive a call from their delivery

48 Hours:
A 48hour delivery service from receiving the order in our network and delivery to your customer. At each step of the process, the order is scanned and all of this tracking is available online via our client and customer portals to keep you and your customer informed of progress.
We send an SMS message to your customer the day before delivery with the a 2-4 hour time window and your customer will receive a call from their delivery crew when the crew are about half an hour away – it’s a personal service.

5 Days:
We offer a 5 day delivery service where we make the delivery booking on your behalf. At each step of the process, the order is scanned and all of this tracking is available online via our client and customer portals to keep you and your customer informed of progress. We contact your customer two days before delivery to confirm their appointment, we want your customer to be reassured that their service is confirmed. For their convenience, we will give them a 2-4 hour time slot, that way they can get on with the rest of their day. We can send SMS messages to your customer, reminders on the day before delivery and on the morning of delivery – it’s your choice.
We can send SMS messages to your customer, reminders on the day before delivery and on the morning of delivery – it’s your choice. Your customer will receive a call from their delivery crew when the crew are about half an hour away – it’s a personal service.

Returns:
We know how important returns are, to both you and your customer: We offers return options for your goods back to your chosen destination, whether that is your DC, your supplier or a scrap / disposal route of your choice.
This is a fully tracked service. With around 20% of items purchased on line resulting in a return, offering a seamless solution for you and your customers is part and parcel of what we do.

Collection/Exchange:
For your customers convenience, we also have a seamless end to end service where we deliver the new service and collect the old one at the same time. We can return the rejected item to you OR your vendor. This service is also fully tracked.

WEEE disposal:
We can support your WEEE obligations and provide a collection and disposal route for your electrical items, directly from our hubs, fully certified.
Address
Wigan
United Kingdom
Phone
0333 212 1708
Great, your brand's Facebook page is linking to arrowxl.co.uk.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@ArrowXL

The Twitter™ Account @ArrowXL is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
2,783
Tweets
14,455
Bio
25 years experience providing 2-man deliveries to millions of customers. We're here to help between 9am - 5pm Mon to Fri!
Created
6 years ago
We found a Twitter profile for your brand, but it's not linked to arrowxl.co.uk. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of arrowxl.co.uk in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor arrowxl.co.uk’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Medium    Medium

This shows your estimated traffic for arrowxl.co.uk compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

524,968th most visited website in the World

United Kingdom 37,413th most visited website in United Kingdom

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to arrowxl.co.uk, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United Kingdom United Kingdom arrowxl.uk This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.