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asperasoft.com

2015-01-06 02:48:01
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Optimize

SEO

Title

Medium impact Easy to solve

Aspera l High-Speed File Transfer Software

Length: 42 character(s)

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Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Aspera High-speed File Transfer Software that moves the world’s data at maximum speed, regardless of file size, transfer distance or network conditions - Asperasoft

Length: 164 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Aspera l High-Speed File Transfer Software

asperasoft.com/

Aspera High-speed File Transfer Software that moves the world’s data at maximum speed, regardless of file size, transfer distance or network conditions - As...

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
1 17 5 0 0
<H1> Aspera: Moving the World's Data at Maximum Speed
<H2> What's Hot
<H2> IBM Korea supplies Aspera Big Data transfer software solution to Bloomsbury
<H2> Aspera and Intel Collaborate to Achieve Record File Transfer Speeds up to 80 Gbps
<H2> NewBay Media Announces Winners of its Second Annual Product Innovation Awards
<H2> 2015 Storage Visions Conference Announces Annual Visionary Awards Finalists
<H2> Life Sciences BC
<H2> IBC Content Everywhere MENA
<H2> Molecular Med Tri-Con 2015
<H2> Resources
<H2> Software
<H2> Solutions
<H2> Technology
<H2> Ecosystem
<H2> News & Events
<H2> Company
<H2> Resources
<H2> Language:
<H3> >> Learn More
<H3> >> Learn More
<H3> >> Learn More
<H3> >> Learn More
<H3> >> Learn More
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • aspera 18
  • transfer 13
  • software 10
  • transport 6
  • file 6
  • learn 5
  • events 5
  • solutions 5
  • technology 5
  • news 5
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good aspera 18 OK OK OK
Good transfer 13 OK OK OK
Good software 10 OK OK OK
Bad transport 6 NOK NOK NOK
Good file 6 OK OK OK
Keywords (2 words) Freq Title Desc <H>
Good file transfer 5 OK OK OK
Average life sciences 3 NOK NOK OK
Average maximum speed 3 NOK OK OK
Average news events 3 NOK NOK OK
Good transfer software 3 OK OK OK
Keywords (3 words) Freq Title Desc <H>
Bad transfer clients mobile 2 NOK NOK NOK
Bad applications transfer clients 2 NOK NOK NOK
Bad servers applications transfer 2 NOK NOK NOK
Bad transfer servers applications 2 NOK NOK NOK
Bad clients mobile apps 2 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 18 images on this web page.

18 ALT attributes are empty or missing.

  • http://googleads.g.doubleclick.net/pagead/viewthroughconversion/951291791/?value=0&label=m_QuCMHEkgQQj5_OxQM&guid=ON&script=0
  • http://asperasoft.com/uploads/tx_cicslide/Drive_mobile_hero_V2.png
  • http://asperasoft.com/uploads/tx_cicslide/WhatsNew_hero_V8.png
  • http://asperasoft.com/uploads/tx_cicslide/Aspera_EVS_elemental_hero.png
  • http://asperasoft.com/uploads/tx_cicslide/Sharepoint_hero_V3.png
  • http://asperasoft.com/uploads/tx_cicslide/hero_AOD_V1.png
  • http://asperasoft.com/uploads/tx_cicslide/Emmy_hero_NOV.png
  • http://asperasoft.com/uploads/tx_cicslide/oil_gas_V3.jpg
  • http://asperasoft.com/uploads/tx_cicslide/UFC_hero_march2013.png
  • http://asperasoft.com/uploads/tx_cicslide/WhatsHot_hero_newbayaward.png
  • http://asperasoft.com/uploads/tx_cicslide/Akamai_sky_hero_small_V2.png
  • http://asperasoft.com/uploads/tx_cicslide/NYT_smallhero.png
  • http://asperasoft.com/uploads/tx_cicslide/ibc_bestofshow_hero.png
  • http://asperasoft.com/uploads/tx_cicslide/viki.png
  • http://asperasoft.com/uploads/tx_cicslide/WhatsHot_hero_emmy_1.png
  • http://asperasoft.com/uploads/tx_cicslide/dashnet.png
  • http://asperasoft.com/uploads/tx_cicslide/btsport_smallhero.png
  • http://asperasoft.com/uploads/tx_cicslide/BandwidthCalc_hero_small.png
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

16%

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Great, this page's ratio of text to HTML code is higher than 15 percent.

Although your text to code ratio is good, you can always improve it by adding more text content to your pages.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.asperasoft.com and asperasoft.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve

Missing

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Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing

Technologies

Server IP

50.112.106.129

Server location: Portland

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Aspera, an IBM company Facebook Page

Likes72

Were here6

Talking About1

Checkins6

URL
Name
Aspera, an IBM company
Categories
Internet/Software
About
Aspera’s unwavering mission is to create the next-generation software technologies that move the world’s large data at maximum speed.
Description
Aspera focuses on supplying innovative big data transfer solutions that help organizations operate and collaborate more effectively on a global scale. At the root of Aspera’s success lies our unique, patented bulk data transport technology: fasp™ (fast, adaptive and secure protocol). Aspera team members thrive on contributing their expertise to constant innovation and the creation of new software products and services that are changing the way people the world over share and exchange information.
Address
5900 Hollis Street, Suite E, Emeryville
United States
Phone
(510) 849-2386
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These data regarding the Facebook Page are publicly available.