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Marketing Checklist

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Title Tag

TV por Assinatura e Internet Banda Larga | Assine SKY

Length: 53 character(s) (396 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for sky.com.br is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
3 0 1 2 0
<H1> SKY Play
<H1> Veja como é fácil contratar
<H1> Se você tiver dúvidas, consulte nossas
<H3> Escolha um pacote para curtir seus canais favoritos
<H4> Consulte a disponibilidade da Globo em sua Localização digitando o CEP
and 3 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • formato hd será cobrado 2
  • sky media center 4
  • simples assinar sky 2
  • pré pago 2
  • possuam sky pré-pago 2
  • hbo max 2
  • assistência técnica 3
  • será cobrado 7
  • flex kit 2
  • banda larga 8
  • flex fácil 4
  • viabilidade técnica 5
  • inviabilidade técnica 2
  • canais abertos 2
  • hd plus 3
  • cumprimento será 2
  • sky pré-pago 4
  • equipamento hd 7
  • mera liberalidade 2
  • seja constatado 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 58 images on this web page.

18 ALT attributes are missing.

and 13 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 18 images on sky.com.br. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Portuguese

Detected: Portuguese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.assine.sky.com.br and assine.sky.com.br as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.assine.sky.com.br and assine.sky.com.br to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://assine.sky.com.br/docs/banda-larga/regulamento_outubro2019.pdf/ as all one word. Use hyphens in your URLs instead: https://assine.sky.com.br/docs/banda-larga/regulamento-outubro2019.pdf/.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

817    817

We've discovered 817 pages on sky.com.br.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering

assine.sky.com.br on an iPhone
assine.sky.com.br on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a class="nav-link pl-sm-0" href="https://www.facebook.com/SKYBrasil/" target="_blank"> 54x43 <a class="nav-link" href="https://twitter.com/skybrasil" target="_blank">
<a class="nav-link" href="https://twitter.com/skybrasil" target="_blank"> 54x43 <a class="nav-link" href="https://www.instagram.com/skybrasil/" target="_blank">
<a class="nav-link" href="https://www.instagram.com/skybrasil/" target="_blank"> 51x43 <a class="nav-link active" href="https://www.sky.com.br">Sobre a Sky</a>
<a class="nav-link active" href="https://www.sky.com.br">Sobre a Sky</a> 119x41 <a class="nav-link" href="/faq">FAQ</a>
<a class="nav-link" href="/faq">FAQ</a> 56x41 <a class="nav-link" href="/pre-pago-antenas-sky">Antenas para TV</a>
and 2 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

Font sizes smaller than 12 pixels are hard to read on mobile devices. Make sure to use font sizes greater than 12 pixels in at least 60% of your page text so users can read your content on mobile devices.

Learn more about setting font sizes for mobile devices in our guide to mobile font sizes.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


89%    89%

Child safety

88%    88%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 7 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 38 uncached asset(s) listed below.

URL Freshness lifetime
/imgs/icons/receptor-icon.svg 14 minutes
/imgs/icons/receptor-icon.svg 14 minutes
/imgs/icons/receptor-icon.svg 14 minutes
/imgs/icons/slide-cover.svg 15 minutes
/imgs/icons/see-all-icon.svg 15 minutes
/imgs/icons/see-all-icon.svg 15 minutes
/imgs/icons/see-all-icon.svg 15 minutes
/file/v3503616727123945844/css/pl900306.css 15 minutes
/shared/js/libs/moment/pt-br.js 15 minutes
/file/v3319995144571972510/widget/tabindex_v1/js/tabindex.min.js 15 minutes
/file/v603072910162032981/widget/module/skyheader/js/ext/extendskyheader_v1.min.js 15 minutes
/file/v6021153198149707307/widget/skyheader/js/skyheader.min.js 15 minutes
/file/v9060952524003447482/widget/euqueromodal/js/euqueromodal.min.js 15 minutes
/file/v1318754173431555219/widget/module/webContent/js/ext/extendwebContent_v2.min.js 15 minutes
/file/v4299424147478762731/widget/v2/webContent/js/web-content.min.js 15 minutes
/file/v5181750070913589330/widget/skyproductcards_v1_v1/js/skyproductcards.min.js 15 minutes
/file/v6875012727320465397/widget/modalcoberturaredeglobo_v1/js/modalcoberturaredeglobo.min.js 15 minutes
/file/v4023350120221323016/widget/googleTagManager_v1/js/googleTagManager.min.js 15 minutes
/file/v6394550765128936125/widget/recommendationsTracking/js/recsTracking.min.js 15 minutes
/file/v8600599198806147773/css/base.css 15 minutes
/file/v4976756941189763856/widget/recommendationsTracking/js/recsRequest.min.js 15 minutes
/file/v147600203412215771/widget/recommendationsTracking/js/gdprConsent.min.js 15 minutes
/js/oraclejet/js/libs/es6-promise/promise-1.0.0.min.js 15 minutes
/file/v7256328342709156998/widget/googleTagManager_v1/js/googleTagManager_tag.min.js 15 minutes
/file/v4591870293294146198/widget/googleTagManager_v1/js/googleTagManager_datalayer.min.js 15 minutes
/file/v9201794121445559483/widget/googleTagManagerV2_v1/js/googleTagManagerV2_tag.min.js 15 minutes
/file/v6826601116169269962/widget/googleTagManagerV2_v1/js/googleTagManagerV2_datalayer.min.js 15 minutes
/css/style.css 15 minutes
/file/v7563226298969319576/css/common.css 15 minutes
/file/v6024536450818749285/storeJS/19.5.1/require.js 15 minutes
/file/v6918986782935901316/storeJS/19.5.1/main.js 15 minutes
/file/v314758763936023254/storeJS/19.5.1/store-libs.js 15 minutes
/js/oraclejet/js/libs/oj/v2.0.2/resources/nls/pt/ojtranslations.js 15 minutes
/file/v4430082667064090320/widget/googleTagManagerV2_v1/js/googleTagManagerV2.min.js 15 minutes
/imgs/icons/satellite-icon.svg 2 hours
/imgs/icons/remote-icon.svg 2 hours
/imgs/icons/tv-icon.svg 2 hours
/imgs/icons/chevron-right.svg 2 hours
and 35 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when assine.sky.com.br goes down.
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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 24 years ago

Expires in 4 years

Your domain, sky.com.br, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Domain Availability

Domains Status
sky.com Expires in 7 years
sky.net Expires in 4 years
sky.org Expires in 4 years
sky.info Expires in 6 months
sky.biz Expires in 2 months
sky.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
dky.com.br This domain is booked
skyy.com.br This domain is booked
xky.com.br This domain is booked
skky.com.br Available. Register it now!
syk.com.br This domain is booked
ssky.com.br This domain is booked
skg.com.br This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Very High    Very High

This shows your estimated traffic for sky.com.br compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

20,610th most visited website in the World

Brazil 810th most visited website in Brazil

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to sky.com.br, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
Brazil Brazil sky.br Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

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Google Analytics


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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares3423

Facebook Comments1710

Facebook Likes77984

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Page

Cover picture of the Sky Facebook Page

Talking About15,819

Need help? Contact our support team:
Twitter: @SkyHelpTeam

Website: help.sky.com

You can also talk to us on Twitter @SkyUK
Believe in Better
Company overview
Sky is a valued part of everyday life in over 11 million homes. We entertain, excite and inspire customers with a great choice of high-quality television in high definition. We make technology simple and put our viewers in control. We connect people to each other and to the world with our broadband and phone services. Millions of customers choose Sky because they love the quality entertainment we provide. We understand the importance of great TV and we invest around £2 billion a year in our channels to make sure our customers get what they want.
Meta Description
Join our Sky Facebook community to keep up-to-date with current and trending TV programmes, learn about the variety of products Sky has to offer, and enter our great competitions.

Leave a comment to tell us what you love about Sky or let us know more of what you want to see here on Facebook. Keep it clean though – we have House Rules: https://www.facebook.com/sky/app_365087303564304
General information
Need help? Contact our support team:

Twitter: @SkyHelpTeam

Website: help.sky.com
Join Sky today

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We found your brand's Facebook page, but it's not linking to sky.com.br.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with sky.com.br and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Bem-vindos ao perfil oficial da SKY! Aqui você curte o melhor da TV por assinatura e tira todas as suas dúvidas. Ainda não tem SKY? Ligue 4004-2884.
11 years ago
We found a Twitter profile for your brand, but it's not linked to sky.com.br. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Instagram Account

We found https://www.instagram.com/skybrasil/ on your webpage. If this is your account, add it to your structured data.

We couldn't find an Instagram account for sky.com.br defined in your structured data.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that when it comes to content, you’ve got about 800 million potential sets of eyes ready to enjoy your content.

If you do have an Instagram account for sky.com.br, check our article on how to link your social medias.


Facebook Views

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  • Views
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  • Demographics and more!
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Keyword Tool

Google Ranking

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