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Marketing Checklist

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Title Tag

Astral - SAPO Lifestyle

Length: 23 character(s) (164 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Previsões diárias, semanais e mensais da Maya, Paulo Cardoso, Cristina Candeias, Maria Helena e Vera Xavier, além de muitos outros. Terapias alternativas e tudo sobre espiritualidade e desenvolvimento pessoal. tarot do dia, jogo das runas, tarot do amor

Length: 253 character(s) (1,490 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

lifestyle.sapo.cv › astral

Astral - SAPO Lifestyle

Previsões diárias, semanais e mensais da Maya, Paulo Cardoso, Cristina Candeias, Maria Helena e Vera Xavier, além de muitos outros. Terapias alternativas e ...

Mobile Version

https://lifestyle.sapo.cv › astral

Astral - SAPO Lifestyle

Previsões diárias, semanais e mensais da Maya, Paulo Cardoso, Cristina Candeias, Maria Helena e Vera Xavier, além de ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 7 9 1 0
<H1> Astral
<H2> Horóscopo
<H2> Astrólogos
<H2> Astral
<H2> Signo ascendente
<H2> Compatibilidade amorosa
<H2> Notificações
<H2> Reparámos que tem um Ad Blocker ativo.
<H3> Moda e Beleza
<H3> Amor e Sexo
<H3> Saúde
<H3> Família
<H3> Vida
<H3> Sabores
<H3> Glamour
<H3> Astral
<H3> Casa e Lazer
<H4> Veja também
<H6> Maya
<H6> Paulo Cardoso
<H6> Maria Helena Martins
<H6> Vera Xavier
<H6> Eunice Ferrari
<H6> Patrícia Bernardo
<H6> Sofia Rito
<H6> Cristina Candeias
<H6> Miguel de Sousa
<H6> Simara
<H6> Jamina Ann da Silva
<H6> Maria Raquel Tavares
<H6> Maria Amaral
<H6> Bárbara Alma Violeta
<H6> Ricardo Fonseca
<H6> Joana Fitas
<H6> Alexandra Ramos Duarte
<H6> Joana Dias
<H6> Eclipse em Sagitário. Manifestação da verdade!
<H6> Conheça os 3 casais mais duradouros do Zodíaco
<H6> Calendário lunar para junho de 2020
<H6> No Dia Mundial do Tarot, Joana Dias revela um pouco sobre esta arte
<H6> Lua nova em Gémeos. Início de novas formas de comunicar e comercializar
<H6> Saiba de que forma a Lua Nova em Gémeos influencia o seu signo
<H6> por Paulo Cardoso
<H6> por Paulo Cardoso
and 41 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • alexandra ramos duarte 1
  • bárbara alma violeta 1
  • maria raquel tavares 1
  • maria helena martins 4
  • joana dias revela 1
  • taróloga joana dias 1
  • ad blocker ativo 1
  • pessoa seja influenciada 1
  • redes sociais facebook 1
  • barra sapo sapo 1
  • site utiliza cookies 1
  • maria helena 5
  • joana dias 3
  • ad blocker 2
  • joana fitas 1
  • maria amaral 1
  • apoiar-nos seguindo-nos 1
  • calendário lunar 1
  • considere apoiar 1
  • cristina candeias 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 25 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Portuguese

Detected: Portuguese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.astral.sapo.cv and astral.sapo.cv as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.astral.sapo.cv and astral.sapo.cv to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked sapo.cv/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for sapo.cv but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at sapo.cv/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

astral.sapo.cv on an iPhone
astral.sapo.cv on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a id="bsu-v2-logo" href="http://www.sapo.cv#utm_source=bsu_logo&amp;utm_medium=Web&amp;utm_campaign 70x36 <a href="#todoosapo"><span>Todo o SAPO</span><i class="bsu-v2-icon-dropdown"></i></a>
<a href="#todoosapo"><span>Todo o SAPO</span><i class="bsu-v2-icon-dropdown"></i></a> 116x36 <a href="/" class="[ ]"> <img src="//imgs.sapo.pt/sapologos/current/02f38948e5e4d1e8868c0902bdea698
<a href="http://ajuda.sapo.pt/pt-pt/security/politica-de-cookies/o-que-sao-cookies" class="bsu-v2-tr 194x30 <a href="/astral/previsoes/maya" class="[ align-center ] predictor"> <div class="[ quarter-bottom-sp
<a class="bsu-v2-ntf-dismiss" href="#fechar"><span>Fechar</span><i class="bsu-v2-icon-close"></i></a 44x36 <a href="/astral/previsoes/maria-helena-martins" class="[ align-center ] predictor"> <div class="[ q
<a href="/parceiros/filipa-laksmi" class="[ ] partner filipa-laksmi"> <span>Filipa Andersen</span> 82x14 <a href="/astral/astrologia/artigos/eclipse-em-sagitario-manifestacao-da-verdade"> <span>Eclipse em
<a href="/parceiros/maria-helena-martins" class="[ ] partner maria-helena-martins"> <span>Maria He 115x14 <a href="/astral/astrologia/artigos/conheca-os-3-casais-mais-duradouros-do-zodiaco"> <span>Conheça
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


logo expects Url, instead got string.
  "id": "https://lifestyle.sapo.cv#organization",
  "type": "Organization",
  "logo": "sapologos/current/e55986c345cb46627000aa2c7f2a1bcc1d4c13432cb28a4b3ad6943d1421fe51.png",
  "name": "SAPO Lifestyle",
  "sameAs": [
  "url": "https://lifestyle.sapo.cv"
We detected Schema.org items on your webpage, but there are some errors. Test your structured data using the Rich Results Testing Tool.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

These vocabularies include attributes for entities, relationships between entities and actions.

Schema.org markup can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol


Astral - SAPO Lifestyle

Previsões diárias, semanais e mensais da Maya, Paulo Cardoso, Cristina Candeias, Maria Helena e Vera Xavier, além de muitos outros. Terapias alternativas e tudo sobre espiritualidade e desenvolvimento pessoal. tarot do dia, jogo das runas, tarot do amor

og:type website
og:image https://lifestyle.sapo.cv/assets/img/lifestyle-sapo/facebook.jpg
og:url https://lifestyle.sapo.cv/astral
og:title Astral - SAPO Lifestyle
og:description Previsões diárias, semanais e mensais da Maya, Paulo Cardoso, Cristina Candeias, Maria Helena e Vera Xavier, além de muitos outros. Terapias alternativas e tudo sobre espiritualidade e desenvolvimento pessoal. tarot do dia, jogo das runas, tarot do amor
fb:app_id 226974267805840
fb:app_id 226974267805840
fb:app_id 226974267805840
fb:app_id 226974267805840
og:image:height 630
og:image:type image/jpeg
og:image:url https://lifestyle.sapo.cv/assets/img/lifestyle-sapo/facebook.jpg
og:image:width 1200
og:locale pt_PT
og:site_name SAPO Lifestyle
og:updated_time 2020-06-25T07:11:48+01:00
and 11 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Twitter Card

We didn't detect any Twitter Card tags on your webpage

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
sapo.com Expires 2 years ago
sapo.net Expires 2 years ago
sapo.org This domain is booked
sapo.info This domain is booked
sapo.biz Available. Register it now!
sapo.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
sspo.cv Available. Register it now!
sapoo.cv Available. Register it now!
sqpo.cv Available. Register it now!
aapo.cv Available. Register it now!
spao.cv Available. Register it now!
eapo.cv Available. Register it now!
sa0o.cv Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the SAPO Facebook Page

Talking About17,112


O SAPO é uma marca e um motor de busca criado na Universidade de Aveiro - http://www.sapo.pt/
Company overview
Bem-vindo à página de fãs do SAPO no Facebook,

Queremos que este se torne um espaço de interação e troca de informação.
Torne-se fã e fique a par das últimas noticias e curiosidades.

Este espaço também é seu, estamos atentos às suas sugestões. Para uma boa utilização desta página deve:

• Respeitar as regras gerais do facebook
• Não fazer publicidade a outras marcas, produtos e/ou serviços
• Não utilizar linguagem difamatória ou abusiva
• Não colocar comentários que contenham links para conteúdos que causem dano a outros utilizadores.
• Questões relacionadas com o Portal SAPO deverão ser enviadas através do formulário em http://ajuda.sapo.pt/pt-pt/portal-sapo/contact#send-support.

O SAPO reserva o direito de remover comentários que desrespeitem as regras acima indicadas.

Também em:
Twitter: https://twitter.com/sapo
Instagram: http://instagram.com/sapo
Meta Description
SAPO - | O SAPO é uma marca e um motor de busca criado na Universidade de Aveiro. | Facebook
We found your brand's Facebook page, but it's not linking to sapo.cv.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with sapo.cv and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Invalid date
We couldn't find a Twitter account for sapo.cv defined in your structured data. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

LinkedIn Account

We couldn't find a LinkedIn Account for sapo.cv defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

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