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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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Denise Grothouse Denise Grothouse
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Title Tag


Length: 6 character(s) (38 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for auci.gub.uy is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
0 0 9 19 0
<H3> Noticias
<H3> Videos AUCI
<H3> Becas
<H3> Agenda
<H3> Newsletter
<H3> Llamados y convocatorias
<H3> Externos
<H3> Herramientas de Gestión
<H4> Horario especial del área de Becas
<H4> Mural con los valores de la cooperación fue inaugurado en Montevideo
<H4> AUCI participó del inicio de obras de la escuela N° 319 de tiempo completo en Casavalle
<H4> Ciudadanía activa para el desarrollo
<H4> Taller ODS 17 “Medios y alianzas para lograr los objetivos de desarrollo sostenible (ODS) en Uruguay”
<H4> Reunión de presentación e información del IV Programa de Cooperación del Fondo UY-MX
<H4> Guía para la ejecución de actividades de Cooperación Sur-Sur financiadas por AUCI
<H4> Informe Nacional Voluntario – Uruguay 2018
<H4> Declaración de la reunión UE-CELAC
<H4> El aporte de la cooperación internacional a la política pública de energía eólica de Uruguay entre 2005 y 2015
<H4> Estado de Situación de la Cooperación Internacional en Uruguay 2017
<H4> Resultados de la Convocatoria 2018 Fondo Conjunto de Cooperación México-Uruguay
<H4> Llamado para Asistencia para relizar la Secretaría Técnica del “Proyecto Apoyo a la estrategia de prevención y lucha contra la Violencia basada en Género (VBG) y Generaciones en Uruguay”.
<H4> Convocatoria de la UE "Instrumento para la Democracia y Derechos Humanos"
<H4> Modelo de Plan Operativo
<H4> Modelo de Símil Factura
<H4> Formatos genéricos de Términos de Referencia
<H4> Procedimiento para consultar certificados de crédito
<H4> Herramientas de gestión para cooperación sur-sur
and 25 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • informe nacional voluntario 2
  • cooperación sur-sur 6
  • derechos humanos 2
  • preguntas frecuentes 2
  • taranco destacó 2
  • cooperación internacional 7
  • ayuda oficial 2
  • fondos 1
  • convocatoria 2
  • disposición 2
  • información 3
  • planteó 1
  • proyecto 3
  • cooperación 18
  • política 3
  • ayuda 3
  • externos 3
  • ods 3
  • uruguay 10
  • actividades 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.auci.gub.uy or auci.gub.uy is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for auci.gub.uy but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at auci.gub.uy/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Rendering

auci.gub.uy on an iPhone
auci.gub.uy on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 69 uncached asset(s) listed below.

URL Freshness lifetime
/media/widgetkit/widgets/spotlight/js/spotlight.js?_=1545032718710 Expiration not specified
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/media/widgetkit/widgets/lightbox/js/lightbox.js?_=1545032718707 Expiration not specified
/media/widgetkit/widgets/mediaplayer/mediaelement/mediaelement-and-player.js?_=1545032718708 Expiration not specified
/media/widgetkit/widgets/scrollbar/js/jquery.mCustomScrollbar.concat.min.js?_=1545032718709 Expiration not specified
/media/com_acymailing/css/module_default.css?v=1450962280 Expiration not specified
/templates/yoo_siniestro/warp/css/base.css Expiration not specified
/templates/yoo_siniestro/warp/css/layout.css Expiration not specified
/templates/yoo_siniestro/warp/css/menus.css Expiration not specified
/templates/yoo_siniestro/warp/css/modules.css Expiration not specified
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/templates/yoo_siniestro/warp/systems/joomla/css/system.css Expiration not specified
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/media/widgetkit/widgets/slideshow/js/slideshow.js?_=1545032718711 Expiration not specified
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/cache/mercosursicaauci_900x638-crop-t.jpg Expiration not specified
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and 66 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Declared: Spanish

Detected: Spanish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
auci.com Expires 2 months ago
auci.net Expires in 2 months
auci.org Expires in 3 months
auci.info Available. Register it now!
auci.biz Available. Register it now!
auci.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
auco.gub.uy Available. Register it now!
aauci.gub.uy Available. Register it now!
auic.gub.uy Available. Register it now!
aui.gub.uy Available. Register it now!
uci.gub.uy Available. Register it now!
auc.gub.uy Available. Register it now!
zuci.gub.uy Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Montevideo

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Agencia Uruguaya de Cooperación Internacional Facebook Page

Talking About61

Agencia Uruguaya de Cooperación Internacional
La AUCI coordina la cooperación internacional de Uruguay.
General information
La Agencia Uruguaya de Cooperación Internacional (AUCI) fue creada por ley en diciembre de 2010. Funciona en la órbita de la Presidencia de la República y cuenta con un Consejo Directivo integrado por el canciller, el director de la Oficina de Planeamiento y Presupuesto y un miembro designado por el presidente de la República, quien preside el Consejo. Entre los cometidos de la AUCI están la planificación, diseño, supervisión, administración, coordinación, ejecución, evaluación, seguimiento y difusión de actividades, proyectos y programas de cooperación internacional, recibida y otorgada por Uruguay, para dar cumplimiento a las prioridades nacionales de desarrollo del país.
Great, your brand's Facebook page is linking to auci.gub.uy.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @AuciUruguay is booked and it is linked to your website.

Agencia Uruguaya de Cooperación Internacional, Presidencia de la República Oriental del Uruguay 🇺🇾
3 years ago
Great, your Twitter account is linked to auci.gub.uy. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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  • Pageviews and more!
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