Start optimising
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your entire website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Auto usate – AutoScout24

Length: 24 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Trova o vendi le tue auto usate e nuove, moto usate e camper usati su AutoScout24, il più grande sito internet di annunci auto in Europa!

Length: 137 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Auto usate – AutoScout24

Trova o vendi le tue auto usate e nuove, moto usate e camper usati su AutoScout24, il più grande sito internet di annunci auto in Europa!

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 4 20 0 26
<H1> In ognuno c'è un Autoscout.
<H2> Valutazione auto gratuita
<H2> Collegamenti veloci
<H2> Trova l’auto dei tuoi sogni con AutoScout24, il più grande sito internet di annunci auto in Europa!
<H2> Benvenuti su AutoScout24, il mercato auto europeo.
<H3> Consigli
<H3> Vendita
<H3> Sicurezza
<H3> Auto della settimana
<H3> MondoServizi
<H3> MondoAuto
<H3> Ultime news dal Magazine
<H3> Rivenditori Top
<H3> Fiat
<H3> Audi
<H3> Opel
<H3> Peugeot
<H3> Altre marche
<H3> Moto
<H3> Regioni
<H3> Temi più popolari
<H3> Società
<H3> Servizi
<H3> Area revenditori
<H3> Sempre con te
<H5> Fiat
<H5> Fiat
<H5> Fiat
<H5> Fiat
<H5> Mercedes-Benz
<H5> Fiat
<H5> Alfa Romeo
<H5> Opel
<H5> Opel
<H5> Fiat
<H5> Fiat
<H5> Fiat
<H5> Alfa Romeo
<H5> Fiat
<H5> Fiat
<H5> Fiat
<H5> Lancia
<H5> Fiat
<H5> Fiat
<H5> Fiat
<H5> Auto e Moto d'Epoca
<H5> Aston Martin DB11
<H5> Mercedes-AMG GT e GT C Roadster
<H5> Bentley Bentayga
<H5> BMW 740e iPerformance
<H5> VW Tiguan 2.0 TDI Biturbo
and 48 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • fiat 21
  • auto 18
  • opel 9
  • per 9
  • più 8
  • audi 8
  • peugeot 7
  • modelli 6
  • grazie 5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
fiat 21
auto 18
opel 9
per 9
Keywords (2 words) Freq Title Desc <H>
fiat € 14
€ fiat 13
peugeot peugeot 5
audi audi 5
auto usate 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 30 images on this web page.

30 ALT attributes are empty or missing.
and 25 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 30 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

390,810    390,810

We've discovered 390,810 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap


We checked but couldn't find an XML sitemap. XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Creation date unavailable

Expires a year ago

Your domain is the human-readable address of your website on the Internet.

It looks like is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Fast    Fast

Leverage browser caching

Optimize images

Reduce server response time

Minify HTML

Avoid landing page redirects

Your mobile/responsive website is adapted to high latency mobile networks. It is possible to make it even faster using PageSpeed and/or by implementing SPDY protocol.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: Italian

Detected: Italian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires a year ago Expires a year ago This domain is booked This domain is booked This domain is booked This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! This domain is booked Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


91%    91%

Child safety

92%    92%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when goes down.
Free Trial

Server IP

Server location: Seattle

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 6 months ago.

The certificate issuer is Amazon.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial


Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares153

Google™ +760

Linkedin Shares19

Pinterest Shares0


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

Cover picture of the AutoScout24 Facebook Page

Talking About6,234

Willkommen auf der offiziellen Fanseite von AutoScout24, dem europaweit größten Online-Automarkt.
Company overview

AutoScout24 GmbH
Dingolfinger Str. 1-15
D-81673 München

HRB NR: 128701, AG München,
UST-ID Nr.: DE 207 254 100

Gregory Ellis, Geschäftsführer, AutoScout24 GmbH
Christian Gisy, Geschäftsführer, AutoScout24 GmbH
Tel: 0900 - 1122412 (0,59€/Min)*

* aus dem Festnetz der Deutschen Telekom,
ggf. abweichende Preise aus dem Mobilfunknetz

Sie erreichen uns innerhalb unserer Geschäftszeiten
von Montag bis Freitag in der Zeit von 9.00 bis 18.00 Uhr

Versicherungsvermittlerregister (
Register-Nr.: D-ZGGY-OXY09-78

Erlaubnis nach § 34 d Abs. 1 GewO, Aufsichtsbehörde: IHK für München und Oberbayern, Balanstraße 55 – 59, 81541 München,

Erlaubnis nach § 34 c Abs. 1 GewO, Aufsichtsbehörde: Landeshauptstadt München, Kreisverwaltungsreferat, Ruppertstraße 19, 80466 München

AutoScout24: 15,6 Millionen Nutzern jährlich, 2 Millionen Fahrzeugangebote und mehr als 500.000 vermittelten Fahrzeuge pro Monat. AutoScout24 ist europaweit der größte Automarkt. 40.000 gewerbliche Händler und unzählige private Verkäufer bieten in 18 europäischen Ländern ihre Fahrzeuge auf AutoSocut24 an – und schaffen eine beeindruckende Auswahl an Neu- und Gebrauchtwagen, Motorrädern sowie Nutzfahrzeugen. Das AutoScout24 Werkstattportal schafft Preistransparenz bei Inspektionen und vielen Reparaturen.

Dabei ist AutoScout24 immer da, wo Ihr, die User, seid:

Folge uns im Social Web:
Google+ :

Hol dir die Mobile App für dein Handy oder Tablet:
Meta Description
AutoScout24 sitzt in München und beschäftigt europaweit über 360 Mitarbeiter.

Das Unternehmen ist Teil der Scout24-Gruppe. Neben AutoScout24 zählen auch FinanceScout24 und ImmobilienScout24 zur Scout24-Gruppe.

Scout24 ist der Partner für die beste Entscheidung in wichtigen Bereichen des Lebens. Egal ob Auto, Wohnung oder Versicherung – Scout24 schafft Transparenz und Vergleichbarkeit in unübersichtlichen Märkten.

Unsere Netiquette:
Wir freuen uns über jeden Eurer Besuche auf unserer Pinnwand – und noch mehr über Eure Posts. Damit wir aber
alle mit Fairness und Spaß miteinander kommunizieren können, bitten wir Euch folgende Regeln einzuhalten:

1. Respekt: Geht mit anderen Nutzern unserer Pinnwand so um, wie Ihr selbst behandelt werden wollt. Seid also bitte immer
höflich und fair. Posts mit rechtswidrigem, sexistischem, beleidigendem oder rassistischem Inhalt werden wir
kommentarlos löschen.

2. Spam: Spam, Werbung oder andere gewerbliche Inhalte gehören nicht auf unsere Pinnwand – diese löschen wir
ebenfalls kommentarlos.

3. Eigene Sicherheit: Posts mit persönlichen oder vertraulichen Daten können für Euch gefährlich sein, also achtet bitte darauf sie nicht
zu veröffentlichen.

4. Fragen und Antworten: Wir beantworten gerne Eure Fragen rund um den Service von AutoScout24. Habt aber bitte Verständnis, dass wir
nicht sofort und rund um die Uhr auf Eure Posts reagieren können.

Vielen Dank und viel Spaß beim Posten und Lesen,
Euer AutoScout24 Facebook-Team.
Gebrauchtwagen, Neuwagen, Motorräder, Nutzfahrzeuge:

AutoScout24 Werkstattportal:



Apps für alle mobilen Endgeräte:




Ratgeber mit Infos rund um den Kauf und Verkauf von Fahrzeugen:

We found your brand's Facebook page, but it's not linking to

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @autoscout24 is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Die Tweets der AutoScout24-Redaktion: aktuelle #News, #Neuvorstellungen und spannende #Testberichte, informative Kaufberater.
9 years ago
We found a Twitter profile for your brand, but it's not linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total page +1s1,947

Total circles you're in 936

Tagline nasce per darti la possibilità di acquistare in completa autonomia, precisione e semplicità la tua automobile.
Introduction è l'unico specialista in Italia in grado di trovare l'auto che fa per te, con oltre 1.896.000 di annunci online, 7.000 concessionari e salonisti italiani, più di 4.000.000 di utenti unici e 200.000.000 di pagine viste al mese. nasce per darti la possibilità di acquistare in completa autonomia, precisione e semplicità la tua automobile. Con annunci di 132 marche e 2.600 modelli diversi, cercare e trovare l'auto giusta è diventato velocissimo.


Reg. Imp. CCIAA di Padova n. 15582/1999
Cod. Fisc. 92121230285 - P. IVA 03384980284
REA n. 308182

This is the Google+ page for Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of in local directories
Free Trial

Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
Free Trial


Traffic Estimations

Very High    Very High

This shows your estimated traffic for compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial

Traffic Rank

4,327th most visited website in the World

113th most visited website in Italy

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

1.2%    1.2%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.