arrow-upArrow pointing up LinksPair of connected chains Bullet - DangerWarning arrow like circle Bullet - InfoInformation arrow like circle Bullet - PlainArrow like circle Bullet - SuccessGreen arrow like circle Bullet - WarningExclamation point in a arrow like circle CheckedCheckbox checked chevron-downArrow pointing down Chevron RightArrow pointing right Star 1Created with Sketch. Email iconEmail icon email-reverseEmail icon in a cicle FolderFolder icon GearCog icon. Hash TagNumber sign ImpactTarget circle icon. LinksPair of connected chains LocalArrow like icon, pointing down for a position to a map LocalArrow like icon, pointing down for a position to a map menuMobile nav icon MobileSimplified smartphone Hash TagNumber sign SearchLooking glass SearchLooking glass sign-flag 2Created with Sketch. sign-settings 2Created with Sketch. sign-star 2Created with Sketch. sign-stop 2Created with Sketch. sign-success 2Created with Sketch. Socialhand with pointing finger TechnologiesChevrons ahead like html code GroupCreated with Sketch. TimeClock icon Usabilityhand with pointing finger VisitorUser generic icon
Add competitors
Optimize

SEO

Title Tag

Medium impact Easy to solve

Avon Romania | Cumpara produse cosmetice, ingrijirea pielii, accesorii - Produse Avon

Length: 85 character(s)

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Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

Medium impact Easy to solve

Vino acum in magazinul Avon Online si alege produsele preferate sau invata despre cum iti poti castiga independenta financiara cu ajutorul Oportunitatii Avon.

Length: 158 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Avon Romania | Cumpara produse cosmetice, ingrijirea pielii, accesorii - Produse Avon

www.avon.ro/

Vino acum in magazinul Avon Online si alege produsele preferate sau invata despre cum iti poti castiga independenta financiara cu ajutorul Oportunitatii Avon.

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This is an example of what your title and description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

Low impact Easy to solve

We did not find HTML headings (<H1> to <H6>) on this page.

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Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • citeste 17
  • articolul 16
  • vezi 9
  • avon 7
  • fashion 6
  • pentru 6
  • beauty 5
  • lifestyle 5
  • tips 5
  • galeria 5
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Bad citeste 17
Bad articolul 16
Bad vezi 9
Average avon 7
Bad fashion 6
Keywords (2 words) Freq Title Desc <H>
Bad citeste articolul 16
Bad beauty tips 5
Bad trup suflet 5
Bad love fashion 5
Bad vezi galeria 5
Keywords (3 words) Freq Title Desc <H>
Bad citeste articolul lifestyle 4
Bad articolul universul parfumat 4
Bad citeste articolul universul 4
Bad citeste articolul love 3
Bad articolul love fashion 3
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Keywords Traffic

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Alt Attribute

Medium impact Easy to solve

We found 44 images on this web page.

42 ALT attributes are empty or missing.

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  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/2914877/11_310x200.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1985733/1.jpg
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  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1721282/cover-mare.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1553653/mascara-review_cover.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1462539/cover-trucuri-infailibile.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1145290/mascara.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1126675/tutorial-antonia-homepage.jpg
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  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1720453/fitness-cover-mic.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1582352/cover.jpg
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  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1136796/1-bali-botanica.jpg
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  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/3345509/chic_cover.jpg
  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1720856/flori-cover-mic.jpg
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  • https://aaa5f489f0e61e449cae-cf757b176cfd9f5755cca991bf7e24e0.ssl.cf3.rackcdn.com/media/1139148/jachete-homepage.jpg
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

6.2%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

WWW Resolve

Medium impact Easy to solve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.avoncosmetics.ro and avoncosmetics.ro to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

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Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Domain Registration

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

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Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Mobile Rendering

Your website on an iPhone
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Mobile Compatibility

Font Size Legibility

Mobile Viewport

Mobile Speed

Mobile Frameworks

Usability

URL

http://avoncosmetics.ro

Length: 13 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Great, your website has a favicon.

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Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

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Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

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Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Page Size

44.4 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.88 second(s) (50.23 kB/s)

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Your load time is average and can be further optimized.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Low impact Easy to solve

Declared: Romanian (Romania)

Detected: Romanian

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Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Metadata

Domain Availability

Domains (TLD) Status
avoncosmetics.com Expires in 5 months
avoncosmetics.net Available. Book it now!
avoncosmetics.org This domain is booked
avoncosmetics.info This domain is booked
avoncosmetics.biz Expires 5 months ago
avoncosmetics.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
zvoncosmetics.ro Available. Book it now!
aconcosmetics.ro Available. Book it now!
avincosmetics.ro Available. Book it now!
avobcosmetics.ro Available. Book it now!
avocosmetics.ro Available. Book it now!
aavoncosmetics.ro Available. Book it now!
avoncosmeitcs.ro Available. Book it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Trust Indicators

Safe Browsing

Medium impact Very hard to solve

Great, your website is safe.

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No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server Uptime

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Server IP

134.65.41.51

Server location: RYE

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Analytics

Low impact Easy to solve
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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Doctype

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Directory Browsing

Low impact Easy to solve

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

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Good, your server signature is off. This is excellent from a security standpoint.

SSL Secure

Promote

Social

Social shareability

Facebook Views

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Facebook Activity

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Facebook Demographics

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FB Top Locations

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Facebook Page

Low impact Easy to solve

Not found

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These data regarding the Facebook Page are publicly available.

Twitter™ Account

Google+ Page

Local

Local Directories

Online Reviews

Measure

Visitors

Traffic Estimations

Sessions

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Behaviors

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Pageviews

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Source

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Source Domains

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Traffic Rank

Adwords Traffic

Visitors Localization

Countries

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