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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Azarbe Material Educativo

Length: 25 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

El portal con los mejores materiales educativos y escolares, juguetes,mobiliario escolar, equipamientos e instalaciones escolares, información actualizada, blogs, y mucho más, para centros educativos y particulares.

Length: 215 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Azarbe Material Educativo

El portal con los mejores materiales educativos y escolares, juguetes,mobiliario escolar, equipamientos e instalaciones escolares, información actualizada, b...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 23 5 0 0
<H1> Azarbe
<H2> Cartas what´s up junior?
<H2> Geomag proteon aki 53 pzas
<H2> Juego de mesa space walk
<H2> Helicóptero graphite
<H2> Gomag panels 44 pzas
<H2> Xilofono en madera de colores
<H2> Escuela de fantasmas
<H2> Puzzlee desfile de cuentos
<H2> Cartón ondulado metal
<H2> Carro plastica cartulinero
<H2> Azul turquesa
<H2> Papel autoadhesivo
<H2> Cartulina a4 monocolor 10 h
<H2> Bobinas papel kraft color 250 mt
<H2> Carro plastica cartulinero y cubetero
<H2> Papel kraft 50 mts.
<H2> Adornos de navidad
<H2> Kit escenario 3d foam portal de belen
<H2> Belén para pintar
<H2> Deco navidad papá noel
<H2> >> Ver m&aacute;s productos de >>
<H3> Nuestra selección para Navidad
<H3> El mundo de papel
<H3> Manualidades. Ideas para Navidad
<H3> Marcas
<H3> Atenci&oacute;n al Cliente
and 26 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • carrito 21
  • juego 14
  • para 11
  • accesorios 8
  • del 8
  • juegos 8
  • papel 7
  • con 6
  • desde 5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
carrito 21
para 12
del 8
papel 7
Keywords (2 words) Freq Title Desc <H>
€ carrito 20
desde € 6
carrito papel 4
con las 2
para navidad 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 59 images on this web page.

16 ALT attributes are empty or missing.
and 11 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.



Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: Spanish

Detected: Spanish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires 3 years ago Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Ronda

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Strict

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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Facebook Page

Cover picture of the Azarbe Educativos Facebook Page

Talking About64


Azarbe Educativos
Educational Supplies
Contribuir a que los niños y niñas aprendan jugando y disfrutando. Estas son algunas de nuestras "fórmulas secretas"
Educar = crecer + aprender
Aprender= Observar + jugar
Jugar = diversión + amigos
Leer = vivir + Soñar
Company overview
Nos dedicamos al mundo de la educación, con el objetivo de ofrecer un amplio abanico de productos que permitan a los profesionales enseñar con mejores recursos pedagógicos.
Nos puedes seguir en:!/AzarbEducativos

Desde hace unos meses, tenemos nueva web y nos hemos incorporado a las redes sociales con mucha ilusión y ganas de explorar todas las posibilidades que la red nos ofrece,conversar, compartir y aprender. Contamos con dos blogs relacionados con la educación: Escuela 2.0, dirigido principalmente a educadores, aunque con un enfoque divulgativo que hace que nos sigan muchos apasionados de la educación. Y Aprende Enseñando, más generalista, con sugerencias, iniciativas y contenidos de interés relacionados con la educación a todos los niveles. Y también hemos actualizado nuestro catálogo en una tienda virtual para facilitar la adquisición online de los productos que distribuimos.
Como verás, estamos activos en las redes y cada día intentamos compartir contenidos interesantes. Y, si te apuntas, estaremos encantados de continuar este viaje en tu compañía. Seguro que también podemos aprender mucho de ti. ¿Te apuntas?
Meta Description
En Azarbe nos gusta decir que llevamos más de 21 años al servicio de la educación, y es que nuestro objetivo es proveer a centros, profesionales y familias de todo lo necesario para llevar a cabo una labor educativa completa. Concebimos el juego y el juguete como un insuperable recurso educativo, rico en valores, no sexista, y respetuoso con personas y entorno.
General information
Mas de 22 años al servicio de la educación y la pedagogía.
Material educativo, papelería y manualidades, mobiliario escolar, nuevas tecnologías
Equipamos centros escolares, distribuimos materiales didácticos y de oficina, TICs para el aula, juguetes educativos para todas las edades, lecturas, contenidos de interés relacionados con la educación a través de nuestros blogs y las propias redes… También realizamos una importante labor de asesoría al cliente.
C/Pintor Pedro Flores, nº8, Murcia
902 40 40 12
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Local Directories

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Keyword Tool

Google Ranking

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