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Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

BabyCenter | Expert info for pregnancy & parenting

Length: 50 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detail your child's development.

Length: 166 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

BabyCenter | Expert info for pregnancy & parenting

www.babycenter.com/

Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detail your chil...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 1 9 0 0
<H2> Popular tools
<H3> Community
<H3> Expert Advice
<H3> BabyCenter Shortcuts
<H3> Get Help
<H3> Membership & Newsletters
<H3> Our U.S. Sites
<H3> Behind the Scenes
<H3> Legal
<H3> Our International Sites
and 7 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • baby 58
  • pregnancy 40
  • babycenter 20
  • sleep 20
  • topics 18
  • child 17
  • due 15
  • pregnant 15
  • calculator 13
  • virginia 12
  • toddler 12
  • problems 11
  • nutrition 9
  • sat 8
  • fri 8
  • thu 8
  • wed 8
  • tue 8
  • mon 8
  • sun 8

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Baby 58
Pregnancy 40
BabyCenter 20
Sleep 20
TOPICS 18
Keywords (2 words) Freq Title Desc <H>
Due Date 15
Health Plan 12
Sat 29 8
Fri Sat 8
Thu Fri 8

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 16 images on this web page.

15 ALT attributes are empty or missing.

https://www.babycenter.com/images/page/homepage/Reg_Hero_Desktop.jpg
https://assets.babycenter.com/ims/2013/11/rbby_97_4x3.jpg?width=300
https://assets.babycenter.com/ims/2014/07/160860292_4x3.jpg?width=300
https://assets.babycenter.com/ims/2013/07/158831828_4x3.jpg?width=300
https://assets.babycenter.com/ims/2016/06/ThinkstockPhotos-487031728_4x3.jpg?width=300
https://assets.babycenter.com/ims/2016/02/iStock_64020541_4x3.jpg?width=300
https://assets.babycenter.com/ims/2015/12/iStock_67787039_4x3.jpg?width=300
https://www.babycenter.com/ims/2016/12/MPABT-mobile-app-promo-touts-150x190.png
https://www.babycenter.com/ims/2016/03/Download_on_the_App_Store_Badge_US_UK_CA_AU.png
https://www.babycenter.com/ims/2016/04/google-play-badge-no-border.png
https://assets.babycenter.com/ims/2016/11/US_how-body-changes-during-pregnancy-2016_video-still_4x3.jpg?width=110
https://assets.babycenter.com/ims/2014/09/114408229_4x3.jpg?width=110
https://assets.babycenter.com/ims/2014/02/457162981_4x3.jpg?width=110
https://c.liadm.com/i?e=pv&tna=liveIntentPublisherTracker&p=web&aid=a-00h3&duid=a-00h3--25079b99-f994-463b-8fb6-f4367a264498&sid=84b7265b-d6b3-489f-9a43-fd4d6a680d60&tv=pub-1.6.1&url=https%3A%2F%2Fwww.babycenter.com%2F&page=BabyCenter%20%7C%20Expert%20info%20for%20pregnancy%20%26%20parenting&eid=b7e0a340-d1fa-46ea-a778-4a732c3f9651
https://tag.researchnow.com/t/beacon?pr=2321&pl=&cr=&si=babycenter&adn=3&tt=3&eid=BabyCenter%20%7C%20Expert%20info%20for%20pregnancy%20%26%20parenting
and 10 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 15 images on babycenter.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

230,697    230,697

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.babycenter.com and babycenter.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.babycenter.com and babycenter.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.babycenter.com/0_10-ways-to-please-a-picky-eater-ages-5-to-8_66877.bc
https://www.babycenter.com/0_how-to-get-pregnant-a-primer_10338349.bc
https://www.babycenter.com/302_tips-for-getting-pregnant_1516194.bc
https://www.babycenter.com/302_before-you-try-getting-pregnant_1516180.bc
https://www.babycenter.com/0_how-to-tell-when-you-ovulate_484.bc
https://www.babycenter.com/0_how-to-get-pregnant-fast_10337115.bc
https://www.babycenter.com/302_emotional-health-infertility_1516208.bc
https://www.babycenter.com/0_when-to-have-sex-if-you-want-to-get-pregnant_1809.bc
https://www.babycenter.com/0_10-things-to-avoid-when-youre-trying-to-get-pregnant_10337188.bc
https://www.babycenter.com/404_ive-been-trying-to-get-pregnant-8211-when-do-i-need-to-see-a_7109.bc
https://www.babycenter.com/302_prenatal-care-tests_1514305.bc
https://www.babycenter.com/302_nutrition-weight_1513070.bc
https://www.babycenter.com/303_zika-and-other-mosquito-borne-diseases-in-pregnancy_10413285.bc
https://www.babycenter.com/404_whats-the-best-sleep-position-during-pregnancy_7608.bc
https://www.babycenter.com/406_is-it-safe-to-have-my-teeth-cleaned-during-pregnancy_1246910.bc
https://www.babycenter.com/302_solids-finger-foods_1518480.bc
https://www.babycenter.com/500_browse-baby-products_10388447.bc
https://www.babycenter.com/0_postpartum-depression-and-anxiety_227.bc
https://www.babycenter.com/303_autism_10398819.bc
https://www.babycenter.com/302_crying-colic_1518472.bc
https://www.babycenter.com/302_activities-play_1511838.bc
https://www.babycenter.com/0_12-reasons-babies-cry-and-how-to-soothe-them_9790.bc
https://www.babycenter.com/404_is-it-normal-for-my-baby-to-cry-all-the-time_6816.bc
https://www.babycenter.com/0_colic-how-to-cope_1369745.bc
https://www.babycenter.com/302_development_1516048.bc
https://www.babycenter.com/302_feeding-nutrition_1515976.bc
https://www.babycenter.com/302_toddler-behavior_1516044.bc
https://www.babycenter.com/302_sleep-for-toddlers_1516005.bc
https://www.babycenter.com/302_play-toys_1516052.bc
https://www.babycenter.com/0_age-by-age-guide-to-feeding-your-toddler_1736045.bc
https://www.babycenter.com/0_tantrums_11569.bc
https://www.babycenter.com/302_bathing-grooming_1515817.bc
https://www.babycenter.com/302_baby-toddler-care-products_10369465.bc
https://www.babycenter.com/0_your-childs-timeline-when-the-major-milestones-happen_10357667.bc
https://www.babycenter.com/0_toddler-milestone-walking_11739.bc
https://www.babycenter.com/0_toddler-milestone-talking_11738.bc
https://www.babycenter.com/0_napping-1-to-2-years_3673.bc
https://www.babycenter.com/302_behavior-ages-2-to-4_1517172.bc
https://www.babycenter.com/302_development-ages-2-to-4_1517176.bc
https://www.babycenter.com/302_nutrition-food_1517180.bc
https://www.babycenter.com/302_activities-play-ages-2-to-4_1517229.bc
https://www.babycenter.com/302_potty-training-ages-2-to-4_1517189.bc
https://www.babycenter.com/302_siblings_1746409.bc
https://www.babycenter.com/302_learning_1517197.bc
https://www.babycenter.com/302_parenting-strategies_1517193.bc
https://www.babycenter.com/303_milestones-ages-2-to-4_1517265.bc
https://www.babycenter.com/302_entertainment_1517233.bc
https://www.babycenter.com/303_teaching-manners_10305045.bc
https://www.babycenter.com/0_the-abcs-of-potty-training_4399.bc
https://www.babycenter.com/0_potty-training-problems-and-solutions_12439.bc
https://www.babycenter.com/0_potty-training-in-three-days-or-less_10310078.bc
https://www.babycenter.com/302_behavior-age-5-to-8_1517760.bc
https://www.babycenter.com/302_development-ages-5-to-8_1517764.bc
https://www.babycenter.com/302_activities-play-ages-5-to-8_1517839.bc
https://www.babycenter.com/303_milestones-ages-5-to-8_1517873.bc
https://www.babycenter.com/0_10-ways-to-handle-a-picky-eater-ages-5-to-8_66877.bc
https://www.babycenter.com/0_speech-problems_66776.bc
https://www.babycenter.com/302_learning-ages-5-to-8_1517788.bc
https://www.babycenter.com/303_raising-girls-raising-boys_10305291.bc
https://www.babycenter.com/302_school_1517792.bc
https://www.babycenter.com/302_entertainment-ages-5-to-8_1517843.bc
https://www.babycenter.com/302_parenting-strategies-ages-5-to-8_1517782.bc
https://www.babycenter.com/0_how-to-avoid-making-meals-a-power-struggle-ages-5-to-8_66882.bc
https://www.babycenter.com/101_7-superfoods-to-boost-any-kids-diet_10392752.bc
https://www.babycenter.com/300_health_10402192.bc
https://www.babycenter.com/302_cold-cough-fever-flu_10402223.bc
https://www.babycenter.com/302_allergies-asthma-rashes_10402198.bc
https://www.babycenter.com/302_illnesses-conditions_10402269.bc
https://www.babycenter.com/302_teething-tooth-care_10402533.bc
https://www.babycenter.com/303_medications-for-babies-toddlers_10402250.bc
https://www.babycenter.com/302_injuries-accidents_10402343.bc
https://www.babycenter.com/302_safety-childproofing_10402355.bc
https://www.babycenter.com/303_car-seat-safety_10402593.bc
https://www.babycenter.com/303_food-allergies-in-children_10402214.bc
https://www.babycenter.com/101_visual-guide-to-childrens-rashes-and-skin-conditions_10332129.bc
https://www.babycenter.com/0_cold-symptoms-remedies-and-more_10406668.bc
https://www.babycenter.com/101_cold-cough-and-flu-meds-for-kids_10381802.bc
https://www.babycenter.com/0_fever-in-babies_84.bc
https://www.babycenter.com/303_sids_10402373.bc
https://www.babycenter.com/303_first-aid_10402349.bc
https://www.babycenter.com/0_doctor-visits-for-your-babys-first-year_66.bc
https://www.babycenter.com/0_parents-say-making-doctor-visits-and-shots-easier-for-your-p_65363.bc
https://www.babycenter.com/2_baby-sleep-bedtime-routines_10414036.bc
https://www.babycenter.com/2_pregnancy-constipation_10413444.bc
https://www.babycenter.com/2_how-to-sleep-like-a-baby-when-youre-expecting-one_10408934.bc
https://www.babycenter.com/2_baby-massage-getting-started_10409790.bc
https://www.babycenter.com/2_breastfeeding-lessons-learned-5-things-i-never-knew_10408209.bc
https://www.babycenter.com/2_bad-mommy-moments-mom-confidential_10413600.bc
https://www.babycenter.com/2_baby-names-hot-trends-in-2015_10409357.bc
https://www.babycenter.com/2_how-your-body-changes-during-pregnancy_10408343.bc
https://www.babycenter.com/2_live-birth-natural_3656508.bc
https://www.babycenter.com/2_live-birth-epidural_10314055.bc
https://www.babycenter.com/2_how-to-hold-a-crying-baby_10408906.bc
https://www.babycenter.com/2_how-to-swaddle-a-baby_10408933.bc
https://www.babycenter.com/2_baby-carriers-buying-guide-before-you-buy-series_10406053.bc
https://www.babycenter.com/2_baby-sleep-tips-for-birth-to-3-months_10414038.bc
https://www.babycenter.com/2_baby-sleep-tips-for-3-to-9-months_10414039.bc
https://www.babycenter.com/2_baby-sleep-tips-for-9-to-12-months_10414040.bc
https://www.babycenter.com/2_baby-sleep-tips-for-napping_10414037.bc
https://www.babycenter.com/302_just-for-moms_1519291.bc
https://www.babycenter.com/302_just-for-dads_1519295.bc
https://www.babycenter.com/302_house-home_1519331.bc
https://www.babycenter.com/302_relationships_1519299.bc
https://www.babycenter.com/303_having-another-baby_1746400.bc
https://www.babycenter.com/302_travel_1519335.bc
https://www.babycenter.com/302_birthdays_10355997.bc
https://www.babycenter.com/302_holidays-celebrations_1519327.bc
https://www.babycenter.com/303_coping-with-two-or-more_1746404.bc
https://www.babycenter.com/0_top-10-surprises-of-new-parenthood_3656981.bc
https://www.babycenter.com/0_coping-with-sleep-deprivation_7968.bc
https://www.babycenter.com/0_nine-ways-to-make-time-for-your-mate-after-the-baby-arrives_365.bc
https://www.babycenter.com/0_readers-choice-9-pregnancy-products-you-cant-live-without_1194829.bc
https://www.babycenter.com/0_how-to-buy-baby-clothes_10370611.bc
https://www.babycenter.com/302_on-the-go-products_10361235.bc
https://www.babycenter.com/0_baby-products-must-haves-for-the-first-year_59.bc
https://www.babycenter.com/0_how-to-buy-nursery-furniture_10310512.bc
https://www.babycenter.com/303_potty-training-tools_10364583.bc
https://www.babycenter.com/0_how-to-buy-childproofing-products_10310516.bc
https://www.babycenter.com/0_how-to-buy-a-baby-bathtub_1007.bc
https://www.babycenter.com/0_baby-shower-gift-ideas-and-inspiration_5387.bc
https://www.babycenter.com/0_pregnancy-shopping-checklist-first-trimester_5678.bc
https://www.babycenter.com/2_how-to-choose-a-car-seat_10370912.bc
https://www.babycenter.com/2_what-to-pack-in-your-diaper-bag_10380156.bc
https://www.babycenter.com/500_crib-bassinet-bed-reviews-details_10390194.bc
https://www.babycenter.com/0_our-partners_10418495.bc
https://www.babycenter.com/0_zika-in-pregnancy_10412622.bc
https://www.babycenter.com/0_10-smart-ways-to-prepare-for-your-babys-birth_10328975.bc
https://www.babycenter.com/0_baby-shower-games-for-every-crowd_10300277.bc
and 123 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.babycenter.com/0_10-ways-to-please-a-picky-eater-ages-5-to-8_66877.bc as all one word. Use hyphens in your URLs instead: https://www.babycenter.com/0-10-ways-to-please-a-picky-eater-ages-5-to-8-66877.bc.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 19 years ago

Expires in 8 months

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

babycenter.com on an iPhone
babycenter.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Average    Average

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Avoid landing page redirects

Enable compression

Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

babycenter.com

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
babycenter.net Expires in a year
babycenter.org This domain is booked
babycenter.info This domain is booked
babycenter.biz Available. Register it now!
babycenter.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
bahycenter.com Available. Register it now!
babycen6er.com Available. Register it now!
bab6center.com Available. Register it now!
abycenter.com This domain is booked
vabycenter.com This domain is booked
babycennter.com This domain is booked
baybcenter.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

92%    92%

Child safety

92%    92%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

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Server IP

23.46.62.136

Server location: Cambridge

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

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Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires in 5 months.

The certificate issuer is GeoTrust Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares6693

Google™ +0

Linkedin Shares200

Pinterest Shares7

StumbleUpon78259

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

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Facebook Page

Cover picture of the BabyCenter Facebook Page

Talking About30,764

URL
Name
BabyCenter
About
BabyCenter, the Web's #1 global interactive parenting network, has nurtured more than 400 million parents since its launch in 1997.
Mission
We believe in the journey.

We believe in the journey of Mommyhood. And of Daddyhood, too. We believe this is the most challenging thing you'll ever do. And the most extraordinary thing you'll ever do. We believe in trimesters, and in first sonogram photos, and in finding out. And in not.

We believe in the happiest day of your life. And in the most exhausting one, too. And we believe that the Surgeon General's mandate of eight hours of sleep can be jointly accounted for over a period of three days.

We believe in yelling potential baby names out the backdoor at dinnertime - just to test out what they sound like. We believe in packing up the almighty diaper bag. And we believe you will never be anywhere in 20 minutes, ever again.

We believe in that moment when you swear you just can't do this anymore. And in that follow-up moment when you realize you've been doing it all along.

We believe the mother pictured on the box the car seat came in (the mother who is perfect and smiling and rested) is an actress. We believe in the one little sock that always, always, always gets kicked off. And in shoulders that never, ever, ever stay clean. We believe in the first smile that is definitely not gas. And in first steps that surely must mean, "He's so advanced for his age." We believe in making siren sounds every time a fire truck goes by. And in memorializing in song the repetitious nature of bus wheels going around.

We believe the four best words in the English language are sleeping through the night. We believe in those occasional, entirely unapologetic dinner-table conversations about poop. And we believe in those lengthy, insightful, amazingly open conversations with other first-time moms - your new best friends.

We believe in the community, the wisdom, the advice and the universality. We believe you will peel every single white membrane from the orange. You will perfect the "driver reach back" to blindly locate and replace a lost pacifier. And you will say, "Because I said so, that's why."

We believe you will become a master scheduler of play dates, a respected architect of couch-cushion forts, and an expert in what comes after two-and-a-half and two-and-three-quarters.

We believe in the journey. We believe in nurturing it.

And yes, we believe in you.
Company overview
BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. Now the Web's #1 global interactive parenting network, it has nurtured more than 400 million parents since its launch in 1997. BabyCenter reaches over 78 percent of new and expectant moms online in the United States, and 7 in 10 babies born in the United States in 2009 were BabyCenter babies.

BabyCenter is the world’s partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, medical advisory board-approved information, friendship with other moms, and support at every stage of their child’s development. We understand that every family is different, and we give parents the information they need to make decisions that are right for them and their family. Our goal is to help them gain confidence, enjoy parenting more, and let go of some of the guilt and worry that comes with being a parent.

BabyCenter also works with some of the world’s most prominent brands and institutions to bring them life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.
Products
BabyCenter: http://www.babycenter.com

Try our award-winning mobile apps, My Pregnancy & Baby Today: https://dp587.app.goo.gl/1dyA

BabyCenter Community: http://community.babycenter.com

The BabyCenter Blog: http://blogs.babycenter.com

BabyCenter My Pregnancy Today App for iPhone: http://www.babycenter.com/iphone-pregnancy-download

BabyCenter My Pregnancy Today App for Android: https://market.android.com/details?id=com.babycenter.pregnancytracker
Great, your brand's Facebook page is linking to babycenter.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account

@BabyCenter

The Twitter™ Account @BabyCenter is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
675,049
Tweets
40,672
Bio
BabyCenter Moms helping you through your journey of parenthood!
Created
9 years ago
We found a Twitter profile for your brand, but it's not linked to babycenter.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

This is the Google+ page for babycenter.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Traffic Estimations

Very High    Very High

This shows your estimated traffic for babycenter.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,699th most visited website in the World

784th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to babycenter.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0.1%    0.1%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States babycenter.us This domain is booked
Brazil babycenter.br Available. Register it now!
India babycenter.in This domain is booked
United Kingdom babycenter.uk Available. Register it now!
Canada babycenter.ca This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.