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Marketing Checklist

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SEO

Title Tag

B&B Roma, la migliore soluzione per dormire a Roma in Bed & Breakfast

Length: 69 character(s) (519 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

B&B Roma offre appartamenti e bed and breakfast a Roma per ogni esigenza di budget garantendo un servizio eccellente

Length: 116 character(s) (705 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

B&B Roma, la migliore soluzione per dormire a Roma in Bed & Breakfast

http://www.bb-roma.it/

B&B Roma offre appartamenti e bed and breakfast a Roma per ogni esigenza di budget garantendo un servizio eccellente

Mobile Version

B&B Roma, la migliore soluzione per dormire a Roma in Bed & ...

http://www.bb-roma.it

B&B Roma offre appartamenti e bed and breakfast a Roma per ogni esigenza di budget garantendo un servizio eccellente

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 21 24 1 0
<H1> B&B Roma, la migliore soluzione per dormire a Roma in Bed & Breakfast
<H2> Alcuni dei nostri appartamenti e B&B a Roma - Approfitta dei saldi di bassa stagione!
<H2> Prati #R72
<H2> San Pietro #R1
<H2> San Pietro #R2
<H2> VATICANO #R87
<H2> P.zza del Popolo #R8
<H2> Boccea #R149
<H2> BB Roma #R3
<H2> BB Roma #R68
<H2> GIULIO CESARE #R22
<H2> Via Ripetta #R137
<H2> ST. SAN PIETRO #R152
<H2> Auditorium #R150
<H2> P.zza Spagna #R52
<H2> Via del Corso #R117
<H2> BB Roma #R88
<H2> LEPANTO #R84
<H2> I VANTAGGI DI PRENOTARE CON B&B ROMA
<H2> Scegli il tuo b&b nell'area di Roma che preferisci
<H2> Scopri cosa succede a Roma...
<H2> Alcuni punti di interesse
<H3> B&B Roma Centro storico
<H3> B&B Roma Colosseo
<H3> B&B Roma San Pietro
<H3> B&B Roma Piazza di Spagna
<H3> B&B Roma Piazza Navona
<H3> B&B Roma Fontana di Trevi
<H3> B&B Roma Pantheon
<H3> B&B Roma Trastevere
<H3> B&B Roma Campo de' Fiori
<H3> B&B Roma Stazione Termini
<H3> B&B Roma San Giovanni
<H3> B&B Roma Ostiense - Testaccio
<H3> Musei gratis a Pasqua a Roma
<H3> CINECITTÀ - FATTI E PERSONAGGI TRA IL CINEMA E LA CRONACA
<H3> I Fantasmi di Castel Sant'Angelo
<H3> Torna Real bodies!
<H3> I nasoni di Roma
<H3> Scopri l'anima di Roma, nella Roma sotterranea
<H3> Giardino degli Aranci
<H3> San Pietro vista dal buco della serratura
<H3> Cinecittà World
<H3> Mostra di Leonardo
<H3> Musei gratis la prima domenica del mese
<H3> Le 10 curiosità sul Colosseo
<H4> B&B Roma
and 44 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • roma san pietro 2
  • real bodies 3
  • campo de 2
  • san giovanni 2
  • san pietro 8
  • stazione termini 2
  • migliore soluzione 2
  • piazza navona 2
  • castel sant 3
  • bb roma 3
  • musei gratis 2
  • strutture autorizzate 2
  • cookie policy 2
  • roma piazza 2
  • 10 curiosità 2
  • realizzato 2
  • centro 3
  • sito 2
  • area 2
  • auditorium 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.bb-roma.it and bb-roma.it as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.bb-roma.it and bb-roma.it to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for bb-roma.it but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at bb-roma.it/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.bb-roma.it/it/bed_and_breakfast_roma/Roma_Vaticano/
http://www.bb-roma.it/it/appartamenti_roma/stazione-termini/
http://www.bb-roma.it/it/aprire_bb_casa_vacanze_roma.html
http://www.bb-roma.it/it/BB_Roma.html
http://www.bb-roma.it/it/prenotare_bb_Roma.html
http://www.bb-roma.it/it/offerte_speciali_per_un_week_end_a_roma.html
http://www.bb-roma.it/it/mezzi_pubblici_roma.html
http://www.bb-roma.it/it/san-pietro/appartamento_giulio_cesare_imperatore.html
http://www.bb-roma.it/it/san-pietro/appartamento_domus_clodio.html
http://www.bb-roma.it/it/san-pietro/av_appartamenti.html
http://www.bb-roma.it/it/monte_mario_gemelli/appartamento_bouganville_house.html
http://www.bb-roma.it/it/centro-storico/bb_roma_piazza_spagna_r52.html
http://www.bb-roma.it/it/bed_and_breakfast_roma/centro-storico/
http://www.bb-roma.it/it/bed_breakfast_economici_roma/centro-storico/
http://www.bb-roma.it/it/piazza_navona/
http://www.bb-roma.it/it/ostiense_testaccio/
http://www.bb-roma.it/it/bed_breakfast_villa_pamphili/
http://www.bb-roma.it/it/bed_breakfast_villa_borghese/
http://www.bb-roma.it/it/bed_breakfast_fori_imperiali/
http://www.bb-roma.it/it/bed_breakfast_arco_di_costantino/
http://www.bb-roma.it/it/bed_breakfast_bioparco/
http://www.bb-roma.it/it/bb_zoomarine/
http://www.bb-roma.it/it/bb_rainbow_magicland/
http://www.bb-roma.it/it/bed_breakfast_catacombe_di_san_callisto/
http://www.bb-roma.it/it/maxxi_museo_arte_contemporanea/
http://www.bb-roma.it/it/bed_breakfast_macro/
http://www.bb-roma.it/it/bb_basilica_di_san_giovanni_in_laterano/
http://www.bb-roma.it/it/bed_breakfast_auditorium/
http://www.bb-roma.it/it/bed_breakfast_castel_sant_angelo/
http://www.bb-roma.it/it/bed_breakfast_musei_vaticani/
http://www.bb-roma.it/it/bed_breakfast_musei_capitolini/
http://www.bb-roma.it/it/bed_breakfast_piazza_del_popolo/
http://www.bb-roma.it/it/bed_breakfast_scuderie_del_quirinale/
http://www.bb-roma.it/it/bed_breakfast_campidoglio/
http://www.bb-roma.it/it/bed_breakfast_basilica_di_santa_maria_in_trastevere/
http://www.bb-roma.it/it/bed_breakfast_ara_pacis/
http://www.bb-roma.it/it/bed_breakfast_circo_massimo/
http://www.bb-roma.it/it/bocca_della_verita/
http://www.bb-roma.it/it/bed_and_breakfast_piazza_venezia/
http://www.bb-roma.it/it/bed_breakfast_foro_italico/
http://www.bb-roma.it/it/bed_breakfast_stadio_olimpico_roma/
http://www.bb-roma.it/it/bed_breakfast_teatro_opera_roma/
http://www.bb-roma.it/it/bb_caserma_salvo_dacquisto/
http://www.bb-roma.it/it/bed_breakfast_universita_la_sapienza/
http://www.bb-roma.it/it/bed_breakfast_universita_cattolica/
http://www.bb-roma.it/it/bed_breakfast_terme_di_caracalla/
http://www.bb-roma.it/it/ospedale_bambin_gesu/
http://www.bb-roma.it/it/bed_breakfast_basilica_san_pietro/
http://www.bb-roma.it/it/bed_breakfast_piazza_di_spagna/
http://www.bb-roma.it/it/bed_breakfast_piazza_navona/
http://www.bb-roma.it/it/bb_fontana_trevi/
http://www.bb-roma.it/it/bed_breakfast_pantheon/
http://www.bb-roma.it/it/bed_breakfast_campo_de_fiori/
http://www.bb-roma.it/it/domande_frequenti.html
http://www.bb-roma.it/it/termini_condizioni_prenotazione.html
http://www.bb-roma.it/it/servizio_navetta_roma.html
http://www.bb-roma.it/it/servizi_fotografici.html
http://www.bb-roma.it/it/bed_and_breakfast_roma/san-pietro/
http://www.bb-roma.it/it/bed_and_breakfast_roma/stazione-termini/
http://www.bb-roma.it/it/site_map.html
and 55 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.bb-roma.it/it/bed_and_breakfast_roma/Roma_Vaticano/ as all one word. Use hyphens in your URLs instead: http://www.bb-roma.it/it/bed-and-breakfast-roma/Roma-Vaticano/.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Creation date unavailable

Expires 3 years ago

Your domain is the human-readable address of your website on the Internet.

It looks like bb-roma.it is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register bb-roma.it for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Missing 'og:image'

BB-ROMA.IT

B&B Roma, la migliore soluzione per dormire a Roma in Bed & Breakfast

B&B Roma offre appartamenti e bed and breakfast a Roma per ogni esigenza di budget garantendo un servizio eccellente

Tag
og:type website
og:url http://www.bb-roma.it/
og:title B&B Roma, la migliore soluzione per dormire a Roma in Bed & Breakfast
og:description B&B Roma offre appartamenti e bed and breakfast a Roma per ogni esigenza di budget garantendo un servizio eccellente
og:site_name BBRoma.com
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Rendering

bb-roma.it on an iPhone
bb-roma.it on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

bb-roma.it

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 84 uncached asset(s) listed below.

URL Freshness lifetime
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and 81 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Missing

Detected: Italian

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Italian.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
bb-roma.com Expires in 6 months
bb-roma.net Available. Register it now!
bb-roma.org Expires 20 days ago
bb-roma.info Expires in a year
bb-roma.biz Available. Register it now!
bb-roma.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
bn-roma.it Available. Register it now!
nb-roma.it Available. Register it now!
bb-romma.it Available. Register it now!
bb-oma.it Available. Register it now!
vb-roma.it Available. Register it now!
bv-roma.it Available. Register it now!
bh-roma.it Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when bb-roma.it goes down.
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Server IP

213.171.169.83

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 3 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the BB Roma Facebook Page
URL
Name
BB Roma
About
BBRoma.it è la migliore soluzione per dormire a Roma in Bed & Breakfast
Meta Description
BB-Roma offre bed and breakfast e appartamenti a Roma
Products
Bed and breakfast a Roma
Appartamenti a Roma
Affittacamere a Roma
Phone
066148388
Great, your brand's Facebook page is linking to bb-roma.it.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@BB_Roma

The Twitter™ Account @BB_Roma is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
215
Tweets
295
Bio
Info su b&b, hotel e case vacanze a Roma.
Location
Rome Italy
Created
8 years ago
We found a Twitter profile for your brand, but it's not linked to bb-roma.it. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor bb-roma.it’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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