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bbc.co.uk

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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)
Optimize

SEO

Title Tag

BBC - Home

Length: 10 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online

Length: 143 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

BBC - Home

www.bbc.co.uk/

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
1 23 45 10 0
<H2> Accessibility links
<H2> BBC navigation
<H2> Welcome to the BBC
<H2> 'Meningitis death' girl was sent home from hospital
<H2> White 'thug' poster aimed at minority EU voters
<H2> Company replaces '60,000 workers with robots'
<H2> Latest news
<H2> Latest sport
<H2> 3 things we love today
<H2> The BBC around the UK
<H2> People
<H2> Lifestyle
<H2> Food
<H2> Entertainment news
<H2> Talked about TV
<H2> How, what and why
<H2> Behind the headlines
<H2> BBC Three
<H2> BBC iPlayer TV picks
<H2> iPlayer Radio picks
<H2> The BBC around the UK
<H2> Other services
<H2> Explore the BBC
<H1> BBC Homepage
<H3> Pension cut option in Tata Steel crisis
<H3> Arrests over legal highs ahead of ban
<H3> Disney's film trailer 'most watched'
<H3> Image rights hold up Mourinho deal
<H3> Benitez stays as Newcastle manager
<H3> No tension with Rosberg - Hamilton
<H3> The best goals from BBC Women's Footballer of the Year
<H3> Five Go Gluten Free: Classic kids' books get modern spin
<H3> Improve your piano playing with these simple tips
<H3> Drug-dealing grandad on the last days of legal highs
<H3> Football manager: I was sacked 10 minutes into the job
<H3> Woman's 14-stone weight loss gets Instagram talking
<H3> Is there a secret formula to achieve happiness?
<H3> Almost one in five couples 'are close to breaking up'
<H3> Four ways to instill the grit to become successful
<H3> 12 cracking coconut recipes from curries to cakes
<H3> Who knew you could make spag bol in the microwave?
<H3> Brighten up your day with these seriously vibrant dishes
<H3> McFly postpone tour after Harry Judd neck injury
<H3> Celebrity nudes hacker pleads guilty
<H3> Jay Z addresses marriage rumours
<H3> Foyle's War writer: 'This is the golden age of television'
<H3> 'I'll never forget watching a newborn zebra's first steps'
<H3> Simon Cowell apologises for scared puppies on BGMT
<H3> Why these very rare lobsters are bright blue
<H3> How giving cows drugs could be damaging the planet
<H3> Why is India's Taj Mahal turning green?
<H3> Swiss Muslims must shake teacher's hand
<H3> The new age of the ticket tout
<H3> Gillian Duffy: I don't want to be a European
<H3> Why this Muslim American is supporting Donald Trump
<H3> How Kanye butchered McCartney's part on Rihanna song
<H3> Nine things you'll TOTALLY appreciate if you're a doctor
<H3> Peaky Blinders
<H3> Preview
<H3> United States of Hate: Muslims Under Attack
<H3> Nature's Epic Journeys
<H3> Lose Weight for Love
<H3> The Last Days of Legal Highs
<H3> Paper Cuts
<H3> The Tingle Factor
<H3> Dangerous Visions
<H3> Life Under Glass
<H3> BBC Radio 1 and 1Xtra's Stories
<H3> Punk, the Pistols and the Provinces
<H4> Series 3: Episode 1
<H4> The Musketeers: Series 3
<H4> Episode 3: Zebra
<H4> Episode 2
<H4> Series 4: Episode 1 Gloria Hunniford
<H4> 24/05/2016: George Martin
<H4> 24/05/2016: Your Perfect Summer, On Sale Here
<H4> 24/05/2016
<H4> Music by Numbers: Episode 2 Iggy Azalea
<H4> 24/05/2016
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • bbc 26
  • radio 9
  • iplayer 8
  • entertainment 4
  • love 3
  • george 2
  • numbers 2
  • legal 2
  • explore 2
  • things 2
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
bbc 25
radio 9
iplayer 8
entertainment 4
love 3
Keywords (2 words) Freq Title Desc <H>
bbc radio 7
radio iplayer 4
bbc bbc 3
entertainment artswatch 2
bbc ukscotlandalbawalescymruni 2
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 19 images on this web page.

19 ALT attributes are empty or missing.

  • http://sa.bbc.co.uk/bbc/bbc/s?name=home.page&ml_name=webmodule&ml_version=50&blq_e=orbit&blq_r=orbit&blq_s=orbit&blq_v=default&language=en&blq_js_enabled=0
  • http://ichef.bbci.co.uk/images/ic/160xn/p0306tt8.png
  • http://ichef.bbci.co.uk/images/ic/160xn/p0306trm.png
  • http://ichef.bbci.co.uk/images/ic/160xn/p0306tp8.png
  • http://ichef.bbci.co.uk/images/ic/160xn/p0306tqc.png
  • http://ichef.bbci.co.uk/images/ic/272x153/p03ts8qr.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03v6y92.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03ty0l0.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03vdqp7.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03vdpzp.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03nyd8p.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03vfbb7.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p0285r86.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03tlm5b.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03vf6y4.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03w05h9.jpg
  • http://ichef.bbci.co.uk/images/ic/272x153/p03vf6h1.jpg
  • http://ssc.api.bbc.com/?c1=2&c2=19293874&ns_site=bbc&name=
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Discovered Pages

7,275,169    7,275,169
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.bbc.co.uk and bbc.co.uk to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

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Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.bbc.co.uk/food/collections/12_cracking_coconut_recipes
  • http://www.bbc.co.uk/food/recipes/microwave_spaghetti_44920
  • http://www.bbc.co.uk/food/collections/sunshine_food
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 20 years ago

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

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Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Enable compression

Minify JavaScript

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

bbc.co.uk

Length: 3 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

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Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

169.9 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.34 second(s) (9,938.27 kB/s)

?

Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
bbc.com Expires in 2 months
bbc.net Expires in 4 years
bbc.org This domain is booked
bbc.info This domain is booked
bbc.biz Expires in 10 months
bbc.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
bnc.co.uk This domain is booked
bbc.co.uk This domain is booked
bc.co.uk This domain is booked
bb.co.uk This domain is booked
bhc.co.uk This domain is booked
bbd.co.uk This domain is booked
nbc.co.uk This domain is booked
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

?

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

94%    94%

Vendor reliability

94%    94%

Privacy

94%    94%

Child safety

94%    94%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust(WOT™). This is a group which rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when bbc.co.uk goes down.
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Server IP

212.58.246.79

Server location: Tadworth

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 85 Errors, 40 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

No

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Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 10 months.

The certificate issuer is GlobalSign nv-sa.

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @BBC is booked and it is linked to your website.

Name
Followers
520,317
Tweets
3,508
Bio
Our mission is to enrich your life and to inform, educate and entertain you, wherever you are.
Location
TV. Radio. Online
Created
7 years ago
?

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] BBC News

Total page +1s11,364,067

Total circles you're in9,658,436

URL
Name
BBC News
Verified
Yes
Tagline
News, features, analysis from the BBC
Introduction
This is BBC News - the home of up-to-the-minute, accurate, impartial and independent news, features and analysis from across the UK and around the world.
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of bbc.co.uk in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor bbc.co.uk’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

109th most visited website in the World

6th most visited website in  United Kingdom

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United Kingdom bbc.co.uk This domain is booked
United States bbc.us This domain is booked
India bbc.in This domain is booked
China bbc.cn This domain is booked
Australia bbc.com.au Available. Register it now!
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.