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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

CRM система для строительных компаний и застройщиков от BDS

Length: 59 character(s) (500 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

CRM система, адаптированная для строительных компаний и застройщиков на базе Битрикс24.

Length: 87 character(s) (586 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

CRM система для строительных компаний и застройщиков от BDS


CRM система, адаптированная для строительных компаний и застройщиков на базе Битрикс24.

Mobile Version


CRM система для строительных компаний и застройщиков от ...

CRM система, адаптированная для строительных компаний и застройщиков на базе Битрикс24.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 19 15 65 0
<H2> Наверное, вам это знакомо...
<H2> Внедрив BDS, вы получите:
<H2> BDS Это:
<H2> Рабочее место продавца
<H2> Интеграция с IP телефонией
<H2> История взаимоотношений
<H2> BDS уже используют
<H2> закажите презентацию
<H3> Халатность менеджеров
<H3> Клиенты где попало, но не в CRM
<H3> Двойные брони и дезинформация
<H3> тотальная БеСсистемность
<H3> прозвон ТОлько по горячим лидам
<H3> горы ручной работы
<H3> Контроль качества звонков
<H3> 100% Актуальные данные
<H3> Прозрачность работы сотрудников
<H3> Контроль ключевых показателей
<H3> автоматический возврат в воронку
<H3> Увеличение продуктивности
<H3> email
<H3> телефон
<H4> Наглядная воронка продаж
<H4> готовые Автоматизированные процессы
<H4> продуманные Ограничения
<H4> информативная Карточка звонка
<H4> Создание Лидов
<H4> Asterisk, Бинотел или другая телефония
<H4> Записи разговора
<H4> ЗАДАЧИ, встречи и звонки
<H4> Информация о клиенте
<H4> Информация о Брони
<H4> Почтовая переписка и чаты
<H4> Права доступа
<H4> Фильтрация по любым параметрам
<H4> Цветовая маркировка
<H4> наглядное отображение
<H4> Авто-снятие брони
<H4> поиск из карточки в 1 клик
<H4> Ценная информация для маркетинга
<H4> простое управление графиками
<H4> Процесс подписания договора
<H4> Генерация документов
<H4> ПРоцесс расторжения договора
<H4> ОПЛАТы, пени, комиссии
<H4> уведомления об оплатах
<H4> REAL-TIME синхронизация
<H4> запрос на Бронь из сайта
<H4> Просмотр планировок и печать
<H4> Наглядные диаграммы и графики
<H4> прогноз финансовых поступлений
<H4> План и факт продаж
<H4> маркетинг и конверсии
and 96 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • режиме реального времени 3
  • специалиста отдела продаж 2
  • реальном времени 2
  • вспомогательный модуль 2
  • права доступа 2
  • отложенный спрос 3
  • любой момент 2
  • рабочий день 2
  • менеджер тут 3
  • карточке клиента 3
  • ручной работы 2
  • любым параметрам 3
  • напомнит менеджеру 2
  • подписания договора 2
  • генерация документов 2
  • обмен документами 2
  • график платежей 2
  • актуальные данные 2
  • crm система 2
  • строительных компаний 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 9 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.bds.re and bds.re as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.bds.re and bds.re to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked bds.re/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for bds.re but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at bds.re/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

bds.re on an iPhone
bds.re on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 120x46
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like bds.re doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

63%    63%

You could reduce 37% (981.4 KiB) by minifying the asset(s) listed below.

URL Reduction size
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/vendors_base.js?1543666491707660 276.4 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/themes/3corporate/corporate.css?1543666491559462 191.2 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/themes/themes_core.css?1545488053552707 188.9 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/vendors_base.css?1540137907239054 81.7 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/icon-line-pro/style.css?1536221998149379 51.1 KiB (35%)
https://lp.bds.re/bitrix/js/main/core/core.js?1549555304122604 47.9 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/slick-carousel/slick/slick.js?153622199888454 34.6 KiB (40%)
https://lp.bds.re/bitrix/js/intranet/intranet-common.css?154781597065550 22.4 KiB (35%)
https://lp.bds.re/bitrix/js/landing/utils.js?154366649139412 15.4 KiB (40%)
https://lp.bds.re/bitrix/js/landing/polyfill.js?154013790235393 13.8 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/icon-awesome/css/font-awesome.css?153622199837414 12.8 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/assets/js/helpers/form_init.js?153622199919658 7.7 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/css/themes_custom.css?154548805320933 7.2 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/icon-line/css/simple-line-icons.css?153622199812958 4.4 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/assets/js/components/hs.carousel.js?15362219989255 3.6 KiB (40%)
https://lp.bds.re/bitrix/js/main/polyfill/promise/js/promise.js?15373353308241 3.2 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/js/helpers/carousel_helper.js?15362219997344 2.9 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/vendor/icon-etlinefont/style.css?15362219987652 2.6 KiB (35%)
https://lp.bds.re/bitrix/js/landing/event-tracker/event-tracker.js?15362219955815 2.3 KiB (40%)
https://lp.bds.re/bitrix/js/main/core/core_promise.js?15401378905265 2.1 KiB (40%)
https://lp.bds.re/bitrix/js/main/core/css/core.css?15301334443963 1.4 KiB (35%)
https://lp.bds.re/bitrix/js/landing/ui/tool/auto-font-scale-entry.js?15362219953384 1.3 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/js/helpers/base_carousel_init.js?15362219993190 1.2 KiB (40%)
https://lp.bds.re/bitrix/js/main/loadext/loadext.js?15412500522917 1.1 KiB (40%)
https://lp.bds.re/bitrix/js/main/loadext/extension.js?15412500522895 1.1 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/css/custom.css?15401379023140 1.1 KiB (35%)
https://lp.bds.re/bitrix/templates/landing24/assets/js/helpers/header_menu_init.js?15436664912715 1.1 KiB (40%)
https://lp.bds.re/bitrix/templates/landing24/assets/js/helpers/onscroll-animation_init.js?15362219992626 1.0 KiB (40%)
and 25 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Declared: Missing

Detected: Russian

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Russian.

Here are some tips for multilingual websites:

Declare the language used

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed


Server Uptime

Upgrade now and get notified when bds.re goes down.
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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.timeweb.ru.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 9 months.

The certificate issuer is DigiCert Inc.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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  • Views
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  • Demographics and more!
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Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor bds.re’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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