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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Beauty.AI First Beauty Contest Judged by Robots

Length: 47 character(s) (354 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Welcome to Beauty.AI, the first beauty contest judged by an all-robot jury. Robots and humans are welcome to join

Length: 113 character(s) (662 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Beauty.AI First Beauty Contest Judged by Robots

beauty.ai/

Welcome to Beauty.AI, the first beauty contest judged by an all-robot jury. Robots and humans are welcome to join

Mobile Version

beauty.ai

Beauty.AI First Beauty Contest Judged by Robots

Welcome to Beauty.AI, the first beauty contest judged by an all-robot jury. Robots and humans are welcome to join

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 1 0 0 0
<H2> Soon available for IOS. We will notify you by e-mail:

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • international beauty contest judged 2
  • beauty contest judged 4
  • data scientist submit 3
  • robot jury challenge 3
  • artificial intelligence 2
  • age group 6
  • entry deadline 2
  • robot jury 11
  • human submit 3
  • entry rules 3
  • beauty queen 2
  • judge 1
  • challenge 4
  • jury 13
  • age 7
  • winners 3
  • people 4
  • robots 5
  • photo 2
  • wrinkles 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 44 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.beauty.ai and beauty.ai as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.beauty.ai and beauty.ai to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked beauty.ai/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for beauty.ai but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at beauty.ai/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://beauty.ai/Beauty.AI_Terms_conditions.pdf as all one word. Use hyphens in your URLs instead: http://beauty.ai/Beauty.AI-Terms-conditions.pdf.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Rendering

beauty.ai on an iPhone
beauty.ai on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

beauty.ai

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like beauty.ai doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

63%    63%

You could reduce 37% (62.1 KiB) by minifying the asset(s) listed below.

URL Reduction size
/css/animate.css 24.2 KiB (35%)
/js/flipclock.js 21.7 KiB (40%)
/css/main.css 11.0 KiB (35%)
/css/flipclock.css 3.5 KiB (35%)
/js/main.js 1.7 KiB (40%)
and 2 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can consult Google's PageSpeed Insights guide on minification.

Asset Compression

22%    22%

You could reduce 78% (243.1 KiB) by compressing the asset(s) listed below.

URL Reduction size
/css/animate.css 65.0 KiB (94%)
/js/jquery-1.11.3.min.js 61.2 KiB (65%)
/js/flipclock.js 43.3 KiB (80%)
/ 29.8 KiB (82%)
/css/main.css 25.1 KiB (80%)
/css/flipclock.css 8.3 KiB (83%)
/js/wow.min.js 5.5 KiB (67%)
/js/main.js 3.0 KiB (69%)
/js/device.min.js 2.1 KiB (65%)
and 6 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 54 uncached asset(s) listed below.

URL Freshness lifetime
/img/cf.png Expiration not specified
/js/device.min.js Expiration not specified
/css/main.css Expiration not specified
/css/flipclock.css Expiration not specified
/js/jquery-1.11.3.min.js Expiration not specified
/js/flipclock.js Expiration not specified
/img/robot.png Expiration not specified
/img/girl1.png Expiration not specified
/img/lines_face-01.png Expiration not specified
/img/men.png Expiration not specified
/img/setka_men.png Expiration not specified
/img/Google-Play.png Expiration not specified
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/img/rule1.png Expiration not specified
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/img/nvidia.png Expiration not specified
/img/Imagene_Labs_A_Orange-logo.png Expiration not specified
/img/klinikk-oslo-logo.png Expiration not specified
/img/mti-logo-en.png Expiration not specified
/img/faberlic-logo.png Expiration not specified
/css/animate.css Expiration not specified
/img/ft.png Expiration not specified
/img/ma.png Expiration not specified
/img/rynkl-logo-s.png Expiration not specified
/logos/EY_logo.gif Expiration not specified
/img/robrynkle.png Expiration not specified
/img/robot_jury.png Expiration not specified
/img/rob2.png Expiration not specified
/img/facebook.png Expiration not specified
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/js/wow.min.js Expiration not specified
/js/main.js Expiration not specified
/img/bg.jpg Expiration not specified
/img/burger.png Expiration not specified
/img/loader.GIF Expiration not specified
/img/1.png Expiration not specified
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/img/photo.png Expiration not specified
/img/line.png Expiration not specified
/img/photo-mobile.png Expiration not specified
and 51 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
beauty.com Expires in a month
beauty.net Expires in 6 years
beauty.org Expires in a year
beauty.info Expires in 3 years
beauty.biz Available. Register it now!
beauty.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
beauy.ai Available. Register it now!
beau6y.ai Available. Register it now!
eauty.ai Available. Register it now!
beaut.ai Available. Register it now!
beaufy.ai Available. Register it now!
bezuty.ai Available. Register it now!
bbeauty.ai Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when beauty.ai goes down.
Free Trial

Server IP

52.219.20.47

Server location: San Jose

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for beauty.ai.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with beauty.ai and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@AIBeautyContest

The Twitter™ Account @AIBeautyContest is booked and it is linked to your website.

Name
Followers
911
Tweets
556
Bio
The First International Beauty Contest Judged by AI Jury.👨👑👩Beauty is in the eye of the robot beholder! 🏷
Created
4 years ago
Great, your Twitter account is linked to beauty.ai. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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