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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Book your holiday home online | Belvilla Holiday Homes

Length: 54 character(s) (397 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Cottages available online with Belvilla. Choose your ideal holiday home from our selection.

Length: 91 character(s) (523 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Book your holiday home online | Belvilla Holiday Homes

Cottages available online with Belvilla. Choose your ideal holiday home from our selection.

Mobile Version

Book your holiday home online | Belvilla Holiday Homes

Cottages available online with Belvilla. Choose your ideal holiday home from our selection.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 4 1 0 0
<H2> This website uses cookies, please allow them.
<H2> Search our holiday homes selection
<H2> Your search yielded no results
<H2> Show properties on the map
<H3> Search on map:
and 2 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • search 8
  • holiday 3
  • homes 3
  • arrival 2
  • map 2
  • please 2
  • criteria 2
  • belvilla 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 17 years ago

Expiration date unavailable

Your domain,, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


Mobile visits

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Mobile Rendering on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires 3 years ago Expires 3 years ago Available. Register it now! Expires 3 years ago This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Los Angeles

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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Facebook Page

Cover picture of the Belvilla Facebook Page


Talking About1,870


Belvilla: de zekerheid van een unieke vakantie! Boek Zorgeloos! Bekroond tot Beste Aanbieder Vakantiehuizen.
Zorgeloos boeken en verblijven met de zekerheden van Belvilla!

De zekerheden van Belvilla:
1. Alle huizen gecontroleerd
2. Ruim 30 jaar tevreden gasten
3. We bieden wat je zoekt: een breed assortiment voor een goede prijs
4. We geven eerlijke informatie
5. Zorgeloos online boeken
6. 24/7 service en gemak
Company overview
Belvilla is in de Benelux marktleider in de online verhuur van vakantiehuizen. De vakantiehuizen van Belvilla staan direct onder contract bij @Leisure, waardoor een hoge kwaliteitsgarantie gegeven kan worden. Het merk is actief in vrijwel heel Europa. Het aanbod bestaat uit ruim 20.000 unieke, aantrekkelijk geprijsde vakantiehuizen in 20 Europese landen. De vakantiehuizen van Belvilla liggen op een plaats waar altijd iets te beleven is. Belvilla is aangesloten bij de Nederlandse Thuiswinkel Organisatie, Stichting Garantiefonds Reizen (kortweg SGR), het Calamiteitenfonds en de ANVR. In Duitsland is Belvilla aangesloten bij het VIR (Verband Internet Reisevertrieb e.V.). Belvilla heeft haar hoofdkantoor in Eindhoven.
Meta Description
Ruim dertig jaar kennis en ervaring:
De oorsprong van de organisatie gaat terug tot 1980. Met ruim dertig jaar kennis en ervaring is Belvilla uitgegroeid tot marktleider in de Benelux en één van de grootste Europese spelers op het gebied van vakantiehuizen. Jaarlijks verblijven ruim 550.000 gasten uit voornamelijk Nederland, België, Duitsland, Frankrijk, Italië, Spanje en Groot-Brittannië in één van onze vakantiehuizen. We zijn lid van de ANVR, Stichting Garantiefonds Reisgelden (SGR) en Thuiswinkel en zijn sinds 2007 onderdeel van de Europese holding @Leisure.

Vakantie vieren als een local:
Met een Belvilla ben je verzekerd van een uniek vakantiehuis in een ideale omgeving voor een aantrekkelijke prijs. Het aanbod bestaat uit ruim 20.000 vakantiehuizen in 20 Europese landen. Deze vakantiehuizen zijn te herkennen aan hun regiotypische sfeer en bevinden zich op de mooiste locaties, of dit nu aan de kust, hoog in de bergen of centraal in het stadscentrum is. Veel vakantiehuizen bieden flexibele aankomstdata en verblijfsduren, waardoor voor elke wens een geschikt verblijf te vinden is.

Een Belvilla geeft je de vrijheid om te ontbijten in je pyjama of nachtenlang goede gesprekken te voeren zonder op de sluitingstijd van de bar te hoeven letten. In je eigen keuken maak je met lokale ingrediënten de heerlijkste gerechten en in je privézwembad neem je een ontspannen duik wanneer jij dat wil. Kortom, je hebt alle privacy in je tijdelijke thuis! Je verblijft temidden van de lokale bevolking, waardoor je de sfeer van een regio optimaal ervaart. De huiseigenaar of beheerder is op discrete wijze ter plaatse je aanspreekpunt en geeft je graag tips over de omgeving.

Zorgeloos zoeken en boeken:
Een vakantiehuis zoeken en boeken gaat eenvoudig en veilig via Een ervaren team werkt continu aan het optimaliseren van het gebruiksgemak. Daarnaast kent ons Customer Contact Center ruime openingstijden, ook in het weekend. Hier kun je terecht voor vragen, advies en/of het maken van een boeking. Is er een noodgeval tijdens je verblijf? Dan zijn we 24 uur per dag bereikbaar via een speciale SOS-lijn.

Onze vakantiehuizen worden beoordeeld volgens strikte criteria, en we blijven continu in overleg met onze huiseigenaren om te streven naar een perfecte vakantiebeleving. Ook de feedback van eerdere gasten speelt een belangrijke rol in het bewaken van de kwaliteit.

Rode draad in ons productaanbod en dienstverlening zijn onze zes zekerheden. Dankzij de zekerheden boek je bij Belvilla je vakantiehuis met 100% Belvilla-Garantie!

Award-winnende website:
In 2012 won Belvilla de Travvie Award in de categorie Commercieel. De Travvie, ofwel Travel Website Award, is één van de grootste publieksprijzen voor reiswebsites in de Benelux. In 2013 werd de website van Belvilla op basis van een uitgebreid consumentenonderzoek van onderzoeksbureau WUA! uitgeroepen tot beste reiswebsite van Nederland. In de algemene Top 100 Beste Websites 2013 eindigde Belvilla op een zeer eervolle tweede plaats. In januari 2014 ontvingen we de Reisgraag award in de categorie Vakantiehuizen, een publieksprijs voor reisorganisaties in Nederland. Hiernaast won Belvilla in 2014 de Zoover Award als 'Beste Aanbieder Vakantiehuizen'.

Bewust Belvilla:
Belvilla streeft naar een bijdrage aan een duurzame samenleving en naar duurzaam toeristisch ondernemen. Het doel van ons Duurzaam Toeristisch Ondernemenbeleid is om de negatieve milieu-, sociaal-culturele en economische gevolgen van ons handelen te minimaliseren. Wij steunen onze huiseigenaren, beheerders en andere partners om een betere duurzaamheidstandaard te behalen, stimuleren meer bewustwording bij de gasten in onze vakantiehuizen en proberen duurzaam reisgedrag te initiëren.
General information
Marktleider met ruim 30 jaar ervaring!
Belvilla is specialist in de online verhuur van vakantiehuizen. De reisorganisatie is marktleider in de Benelux en één van de grootste Europese spelers in de vakantiehuizenverhuur. De organisatie bestaat ruim 30 jaar en verzorgde in 2013 bijna 4 miljoen overnachtingen in totaal ruim 20.000 vakantiehuizen in 20 Europese landen. Belvilla zet zich als full-service-aanbieder in voor het zorgeloos (ver)huren van een vakantiehuis. Zoeken en boeken gaat eenvoudig op Belvilla is lid van de ANVR, SGR en Thuiswinkel en maakt deel uit van de holding @Leisure Group.
Het aanbod bestaat uit ruim 20.000 unieke, aantrekkelijk geprijsde vakantiehuizen in 20 Europese landen. De vakantiehuizen van Belvilla liggen op een plaats waar altijd iets te beleven is. De vakantiehuizen van Belvilla staan direct onder contract bij @Leisure, waardoor een hoge kwaliteitsgarantie gegeven kan worden.
(0031) 088 202 12 12
We found your brand's Facebook page, but it's not linking to

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @Belvilla is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Gratis vakantie advies van Belvilla: tijdbesparend, heel handig en super leuk! Blijf bovendien op de hoogte van de beste acties.
Eindhoven, The Netherlands
10 years ago
We found a Twitter profile for your brand, but it's not linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


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