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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)
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SEO

Title Tag

Vintage Wedding Dresses 2016|Summer Newest Prom Gowns - Crazy Sale Formal Dresses|Special Wedding Dresses|Unique 2016 New Style Dresses

Length: 135 character(s) (1,079 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Wide collections of wedding dresses online shop of vintage, beach and plus size wedding dresses,even designer prom dresses for you. Buy Now!

Length: 140 character(s) (841 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Vintage Wedding Dresses 2016|Summer Newest Prom Gowns - Crazy Sale Formal Dresses|Special Wedding Dresses|Unique 2016 New Style Dresses

www.benemulti.com/

Wide collections of wedding dresses online shop of vintage, beach and plus size wedding dresses,even designer prom dresses for you. Buy Now!

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 8 8 3 56
<H1>
<H2> Wedding
<H2> Prom
<H2> Evening
<H2> Quinceanera
<H2> Cocktail
<H2> Mother
<H2> Bridesmaid
<H2> Flower Girl
<H3> New Arrival
<H3> Best Sales
<H3> Prom
<H3> Wedding Pronovias
<H3> Wedding Maggie Sottero
<H3> Wedding JLM Couture
<H3> Wedding Eddy K
<H3> Crazy Sale Formal Dresses|Special Wedding Dresses|Unique 2016 New Style Dresses
<H4> Newsletter
<H4> Information
<H4> My account
<H5> New Arrival Modern Charming Prom Dress...
<H5> Venus Informals by Venus Bridal Vn6776...
<H5> Avenue Diagonal Onada Bridal Gown(2012)...
<H5> Divina Sposa DS132-13 Bridal Gown (2013)...
<H5> Maggie Sottero Alice Bridal Gown (2014)...
<H5> Reflections by Jordan Bridals M312 Bridal...
<H5> Demetrios 2840 Bridal Gown(2012) (DM12_2840)
<H5> Mon Cheri J2501 Bridal Gown (2010)...
<H5> Victoria Jane Gaia 17753 Bridal Gown...
<H5> Sonsie Collection by Veromia Son-91357...
<H5> Temple Bridal by Venus Bridal Tb7600...
<H5> Sincerity Bridal 3706 Bridal Gown (2013)...
<H5> Maggie Sottero Renee Bridal Gown (2012)...
<H5> Kittychen Couture Gardenia k9927 Bridal...
<H5> Jim Hjelm by JLM Couture Jh8261 Bridal...
<H5> Stella York by Ella Bridals 5532 Bridal...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> New Arrival Modern Charming Prom Dress...
<H5> Pronovias Laila Bridal Gown (2014)...
<H5> Pronovias Lainey Bridal Gown (2014)...
<H5> Pronovias Laissa Bridal Gown (2014)...
<H5> Pronovias Lali Bridal Gown (2014)...
<H5> Pronovias Lamas Bridal Gown (2014)...
<H5> Pronovias Lamber Bridal Gown (2014)...
<H5> Pronovias Lambina Bridal Gown (2014)...
<H5> Pronovias Lamero Bridal Gown (2014)...
<H5> Maggie Sottero Alice Bridal Gown (2014)...
<H5> Maggie Sottero Brady Bridal Gown (2014)...
<H5> Maggie Sottero Bryce Bridal Gown (2014)...
<H5> Maggie Sottero Cynthia Bridal Gown (2014)...
<H5> Maggie Sottero Janalyn Bridal Gown (2014)...
<H5> Maggie Sottero Norma Bridal Gown (2014)...
<H5> Maggie Sottero Petra Bridal Gown (2014)...
<H5> Maggie Sottero Ramona Bridal Gown (2014)...
<H5> Hayley Paige Hp6354 Bridal Gown (2013)...
<H5> Blush 1357 Bridal Gown (2013) (JLM13_1357BG)
<H5> Blush 1355 Bridal Gown (2013) (JLM13_1355BG)
<H5> Blush 1354 Bridal Gown (2013) (JLM13_1354BG)
<H5> Blush 1353 Bridal Gown (2013) (JLM13_1353BG)
<H5> Blush 1352 Bridal Gown (2013) (JLM13_1352BG)
<H5> Alvina Valenta by JLM Couture Av9301...
<H5> Alvina Valenta by JLM Couture Av9303...
<H5> Eddy K Ek991 Bridal Gown (2014)...
<H5> Eddy K Ek989 Bridal Gown (2014)...
<H5> Eddy K Ek988 Bridal Gown (2014)...
<H5> Eddy K Ek985 Bridal Gown (2014)...
<H5> Eddy K Ek983 Bridal Gown (2014)...
<H5> Eddy K Ek982 Bridal Gown (2014)...
<H5> Eddy K Ek981 Bridal Gown (2014)...
<H5> Eddy K Ek979 Bridal Gown (2014)...
and 73 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • review 55
  • bridal 46
  • gown 38
  • sottero 11
  • prom 11
  • maggie 11
  • eddy 10
  • arrival 10
  • dress 9
  • charming 9

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 62 images on this web page.

4 ALT attributes are empty or missing.

https://www.benemulti.com/modules/themeconfigurator/img/1cfc1b7f5f081db81fc4b95cc6c481be3b1d9925_ad4-13.jpg
https://www.benemulti.com/modules/themeconfigurator/img/009d2346e0ada77d7d3ef9ed0c668df9d88aa255_ad4-15.jpg
https://chat.bridalen.com/server.php?a=01bb4&request=track&output=nojcrpt
https://chat.bridalen.com/piwik/piwik.php?idsite=37

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.benemulti.com and benemulti.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.benemulti.com and benemulti.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 2 years ago

Expires a year ago

Your domain is the human-readable address of your website on the Internet.

It looks like benemulti.com is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register benemulti.com for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

benemulti.com on an iPhone
benemulti.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

benemulti.com

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
benemulti.net Available. Register it now!
benemulti.org This domain is booked
benemulti.info Available. Register it now!
benemulti.biz Available. Register it now!
benemulti.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
beneumlti.com Available. Register it now!
benmulti.com Available. Register it now!
benemutli.com Available. Register it now!
behemulti.com Available. Register it now!
benemultk.com Available. Register it now!
benemhlti.com Available. Register it now!
benemluti.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when benemulti.com goes down.
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Server IP

196.196.2.230

Server location: -

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for benemulti.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with benemulti.com and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @benemulti is available. Register it now!

We couldn't find a Twitter account for benemulti.com. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor benemulti.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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