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beshoo.fr

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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Optimize

SEO

Title Tag

Chaussures femmes et sacs haut de gamme - BeShoo

Length: 48 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Chaussures femmes et sacs haut de gamme. Découvrez notre sélection pointue et exclusive du Brésil et d’ailleurs.

Length: 112 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Chaussures femmes et sacs haut de gamme - BeShoo

beshoo.fr/

Chaussures femmes et sacs haut de gamme. Découvrez notre sélection pointue et exclusive du Brésil et d’ailleurs.

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 0 4 13
<H4> Panier
<H4> Fabricants
<H4> Newsletter
<H4> Tags
<H5> Escarpin à talon compensé en...
<H5> Sac pochette à bandoulière en...
<H5> Escarpin à talon à bout rond...
<H5> Bottines en cuir à talon noir...
<H5> Escarpin à talon en cuir noir...
<H5> Sac cabas en PU taupe Plaza 3...
<H5> Bottes à talon carré en...
<H5> Bottines à talon à bout pointu...
<H5> Bottines plates à bout rond en...
<H5> Sac en cuir Léopard bordeaux...
<H5> Sac chaine en cuir matelassé...
<H5> Bottines à talon en cuir...
<H5> Escarpin à talon en cuir noir...
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • talon 8
  • cuir 6
  • sac 5
  • bottines 5
  • escarpin 5
  • est 4
  • boots 4
  • low 3
  • chaussures 3
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
talon 8
cuir 6
sac 5
bottines 5
escarpin 5
Keywords (2 words) Freq Title Desc <H>
escarpin talon 4
talon cuir 3
low boots 3
cuir noir 2
mellow yellow 2
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 24 images on this web page.

2 ALT attributes are empty or missing.

http://beshoo.fr/modules/tmslider/slides/slide_00.jpg
http://beshoo.fr/modules/tmslider/slides/slide_01.jpg
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Indexed Pages

5,375    5,375
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A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.beshoo.fr and beshoo.fr as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.beshoo.fr and beshoo.fr to the same site.

Redirect non-www to www

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

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URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
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Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://beshoo.fr/fr/8_Mighty%20purse
http://beshoo.fr/fr/8_soldes%20hiver%202016
http://beshoo.fr/fr/54_anne-julie-b
http://beshoo.fr/fr/39_beefly
http://beshoo.fr/fr/36_bergsongaard
http://beshoo.fr/fr/48_boinet
http://beshoo.fr/fr/46_buscarlet
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://beshoo.fr/fr/8_Mighty%20purse as all one word. Use hyphens in your URLs instead: http://beshoo.fr/fr/8-Mighty%20purse.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 6 years ago

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Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

beshoo.fr on an iPhone
beshoo.fr on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

beshoo.fr

Length: 6 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

31.5 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.43 second(s) (12.94 kB/s)

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Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.

beshoo.fr took 2.43 seconds to load at a speed of 12.94 kb per second.

This is too slow and it is likely impacting your search rankings and user experience.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google search results.

Resources:

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.

Speed-up your website

Language

Declared: French

Detected: French

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Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
beshoo.com Expires 4 months ago
beshoo.net Available. Register it now!
beshoo.org This domain is booked
beshoo.info Available. Register it now!
beshoo.biz Available. Register it now!
beshoo.eu Available. Register it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
beshpo.fr Available. Register it now!
b4shoo.fr Available. Register it now!
besoo.fr Available. Register it now!
beshok.fr Available. Register it now!
besho9.fr Available. Register it now!
bshoo.fr Available. Register it now!
beshooo.fr Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

Upgrade now and get notified when beshoo.fr goes down.
Free Trial

Server IP

213.186.33.16

Server location: Roubaix

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.1

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to ssl5.ovh.net.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 2 months ago.

The certificate issuer is AlphaSSL.

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Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @Beshoo is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
47
Tweets
0
Created
8 years ago
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Twitter is a fast-growing social network. We did not detect a Twitter account linked with beshoo.fr.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This is the Google+ page for beshoo.fr. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor beshoo.fr’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very Low    Very Low
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This shows your estimated traffic for beshoo.fr compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

17,938,673th most visited website in the World

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to beshoo.fr, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.