Woorank | Website Optimization & Lead Generation Tools | WooRank
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On-Page

Content

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

missing translation: en.title_content

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

missing translation: en.description_content
missing translation: en.google_preview_neutral_contentThis is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

missing translation: en.headings_content
missing translation: en.keywords_cloud_neutral_content

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

missing translation: en.images_content

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

missing translation: en.language_content

Indexing

Search engines see www.bestattungsbedarf-kleemann.de and bestattungsbedarf-kleemann.de as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.bestattungsbedarf-kleemann.de and bestattungsbedarf-kleemann.de to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

missing translation: en.www_resolve_content

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

missing translation: en.robots_txt_content

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

missing translation: en.xml_sitemaps_content

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

missing translation: en.sitemaps_validity_content
missing translation: en.clean_url_good_contentURL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
missing translation: en.hreflang_neutral_contentThe hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

missing translation: en.underscores_url_content
missing translation: en.indexed_pages_average_content

We've discovered 123 pages on bestattungsbedarf-kleemann.de.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poor internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Mobile

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

You can test your Mobile Friendliness here.It looks like bestattungsbedarf-kleemann.de has issues with its mobile friendliness. Check the criteria below to find issues that are impacting bestattungsbedarf-kleemann.de's mobile optimization.

missing translation: en.mobile_friendliness_content
Your page's link and buttons are not optimized. Either they are too small and/or too close together to be easily clicked, or you haven't set your mobile viewport meta tag.

The average fingertip area is 48 pixels in width and height, so yourTap targets should be spaced enough for the average user to click something on your site without accidentally clicking a nearby link. The minimum required space between tap targets is 8 pixels on each side.

Use Google's Lighthouse tool to get a detailed look at all of your tap targets that are too small and too close together.

If sizing isn't an issue, check that you have set your mobile viewport meta tag, which defines where your content appears. If it's not set, your tap targets could overlap each other and become difficult and frustrating to use for your mobile users. Check out our Mobile Viewport Meta Tag guide for help.missing translation: en.mobile_taptargets_content
Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices. missing translation: en.mobile_compatibility_content
Your font size might be an issue on mobile devices. Make sure to use font sizes greater than 12 pixels in at least 60% of your page text so users can read your content on their mobile devices.

If you have already set your font size correctly, please check that you have your mobile viewport meta tag specified. Without a viewport tag, the text might not be readable on mobile devices. To learn more, check out our guide to mobile font sizes.missing translation: en.mobile_fontsize_content

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like bestattungsbedarf-kleemann.de could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

missing translation: en.mobile_viewport_content
missing translation: en.mobile_frameworks_neutral_contentMobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Security

missing translation: en.email_security_neutral_content

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014,Google™announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. Whenmovingto HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS version of the website in Google & Bing Search Console/Webmaster Tools

Technologies

missing translation: en.ip_information_neutral_content

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

missing translation: en.technologies_neutral_content

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

missing translation: en.analytics_technologies_good_content

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

missing translation: en.doctype_neutral_content

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Specifying language/character encoding can prevent problems with the rendering of special characters.

missing translation: en.encoding_content

Branding

missing translation: en.url_neutral_content

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

missing translation: en.favicon_neutral_contentFavicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like bestattungsbedarf-kleemann.de doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

missing translation: en.custom_404_content

Domain

missing translation: en.domain_registration_neutral_contentYour domain, bestattungsbedarf-kleemann.de, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.
missing translation: en.tld_cybersquating_prevention_neutral_content

Register the various extensions of your domain to protect your brand from cybersquatters.

missing translation: en.typo_cybersquating_prevention_neutral_content

Register the various typos of your domain to protect your brand from cybersquatters.

Not sure where to start?

You can contact our network of SEO experts in your area for assistance.

Denise
Denise Grothouse
Germansville
United States
Robert
Robert McDowell
Virginia Beach
United States
Trenton
Trenton Miller
Darien
United States
Find Your Expert

Off-Page

Traffic

missing translation: en.alexa_bad_content

This shows your estimated traffic for bestattungsbedarf-kleemann.de compared to any competitors you have chosen. We use Alexa for this information.

missing translation: en.trafic_ranking_neutral_content

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to bestattungsbedarf-kleemann.de, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Google Analytics

Local

Social Profiles

Facebook

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