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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Better Homes and Gardens - Home Decorating, Remodeling and Design Ideas, Gardening, Recipes

Length: 91 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

From Better Homes and Gardens, ideas and improvement projects for your home and garden plus recipes and entertaining ideas.

Length: 123 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Better Homes and Gardens - Home Decorating, Remodeling and Design Ideas, Gardening, Recipes

www.bhg.com/

From Better Homes and Gardens, ideas and improvement projects for your home and garden plus recipes and entertaining ideas.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 48 0 0
<H3> October 12
<H3> Seasonal Hacks to #Win at Fall
<H3> Temps Go Down; Style Goes Up
<H3> Steal Our 11 Easiest Pumpkin Carving Ideas
<H3> Freeze Apples and Use Them All Season Long
<H3> Make 3 Pretty Fall Centerpieces from 1 Basic Planter Box
<H3> October 11
<H3> Cool-Weather Garden Prep
<H3> Prep Now for Pretty Spring Plants
<H3> Give Your Plants a Cozy Blanket of Mulch
<H3> Which Hardiness Zone Do You Live In?
<H3> Add These Shrubs to Your Garden Plan for Winter Interest
<H3> October 10
<H3> Host a Cozy Fall Get-Together
<H3> You Better Be-Leaf It
<H3> Pour Delicious Cocktails at Your Next Fall Gathering
<H3> Decorate Your Home for the Season—It’s Easy!
<H3> You're Going to Want to Make These Orchard-Inspired Treats Immediately
<H3> October 9
<H3> Warning: You'll Never Want to Leave These Bedrooms
<H3> Sleep Tight
<H3> Make Your Bed Feel Like It's in a ☆☆☆☆☆ Hotel
<H3> Don't Wash Your Down Comforter Without Reading These Tips
<H3> Try One of These 23 Cozy Color Schemes
<H3> October 8
<H3> Comfort Food Alert!
<H3> Yes, Soup for You!
<H3> Lighten Up Your Pasta Party with Cauliflower Gnocchi
<H3> "Whoa! I Can Make That in a Slow Cooker?!"
<H3> Follow in Grandma's Soul-Warming Supper Footsteps
<H3> October 7
<H3> Stress-Free Halloween Prep Starts Today!
<H3> So Easy It's (Almost) Scary
<H3> Plan a More-Sweet-Than-Spooky Halloween Bash
<H3> Dress Up Your Home in Hauntingly Cute Outdoor Decor
<H3> DIY These Cute Kid’s Costumes in Under 1 Hour
<H3> October 6
<H3> Make It a Mexican Night
<H3> Say "Hola" to Scrumptious
<H3> Spice Up Happy Hour with Jalapeño Margaritas
<H3> Bake a Fiesta-Worthy Casserole
<H3> Host a Make-Your-Own Churro Bar Party
<H3> Home Decorating
<H3> Home Remodeling
<H3> Recipes
<H3> Garden and Landscape
<H3> Weddings
<H3> Holidays
and 45 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • copyright 2018 meredith corporation 2
  • local services 3
  • outdoor patio furniture sets 2
  • bhg real estate 3
  • small kitchen appliances 2
  • plant growing zones 2
  • meredith home group 2
  • fireplace design ideas 2
  • videos 2
  • cheap decorating ideas 2
  • baby shower ideas 2
  • party food ideas 3
  • pet craft projects 2
  • style spotters blog 2
  • magazine recipes 2
  • home improvement 5
  • meredith beauty 2
  • pet adoption 2
  • martha stewart 2
  • pet care 2

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 32 images on this web page.

32 ALT attributes are empty or missing.

https://pubads.g.doubleclick.net/activity;xsp=4371204;ord=7989690530
https://images.meredith.com/content/dam/bhg/Images/2017/10/9/103203708.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/2010/07/101426360.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/recipe/37/R156809.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2018/1/4/falls-centerpiece-box-pastel-1e6e691d.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2007/07/100023555.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/2008/04/100366582.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2016/7/22/102227117.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/life-in-color/101551716.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/11/22/103243249.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/2015/9/23/RU263869.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2013/2/25/101661227.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2013/9/18/R152081.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/12/27/102540863.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/sw/2016/10/26/sw-351069.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/12/27/102937993.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2013/7/8/102043205.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2014/6/24/RU228416.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/2018/10/2/RU310118.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2016/3/14/RU279126.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/11/15/RU300833.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/12/1/103265782.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/2014/8/7/102262356.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/11/22/103243270.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2017/9/20/103025168.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2018/4/25/RU306240.jpg.rendition.smallest.550.jpg
https://images.meredith.com/content/dam/bhg/Images/2018/6/4/RU304347.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/recipe/38/R159762.jpg.rendition.smallest.ss.jpg
https://images.meredith.com/content/dam/bhg/Images/2014/4/14/RU225598.jpg.rendition.smallest.ss.jpg
https://c.betrad.com/pub/icon1.png
https://aamapi.com.com/api/noscript-182h1kagypftheeqt3p.gif
https://amplifypixel.outbrain.com/pixel?mid=00ad5096d76fcd8fc75159d93d1a847aea
and 27 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 32 images on bhg.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

3,338,241    3,338,241

We've discovered 3,338,241 pages in Google's index for bhg.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.bhg.com and bhg.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.bhg.com and bhg.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 20 years ago

Expires in a year

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

bhg.com on an iPhone
bhg.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

bhg.com

Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 1 uncached asset(s) listed below.

URL Freshness lifetime
/etc/bhg/common/navigation.2018-10-16.js an hour
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
bhg.net Expires in 5 months
bhg.org Expires in 4 months
bhg.info Expires in 10 months
bhg.biz Expires in a month
bhg.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
bhhg.com This domain is booked
byg.com This domain is booked
bhb.com This domain is booked
bhf.com This domain is booked
vhg.com This domain is booked
hbg.com This domain is booked
bng.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

91%    91%

Child safety

92%    92%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when bhg.com goes down.
Free Trial

Server IP

52.84.126.115

Server location: Seattle

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics