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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)
Optimize

SEO

Title Tag

Biggest Diamond - Cheap Diamond Rings | Discount Engagement Rings

Length: 65 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Buy Cheap Engagement Rings and Diamond Jewelry such as Earrings, Solitaire Rings, Wedding Bands at BiggestDiamond.com and save up to 85%.

Length: 137 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Biggest Diamond - Cheap Diamond Rings | Discount Engagement Rings

www.biggestdiamond.com/

Buy Cheap Engagement Rings and Diamond Jewelry such as Earrings, Solitaire Rings, Wedding Bands at BiggestDiamond.com and save up to 85%.

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
1 2 4 0 0
<H1> DiamondENGAGEMENT RINGS
<H2> Diamond Rings and Jewerly
<H2> Online Diamond Jewerly Wholesale
<H3> Choice of the Right Diamond Engagement Ring
<H3> Cheap Engagement Rings
<H3> Cheap Diamond Rings
<H3> How To Buy Cheap Diamond Engagement Rings and Diamond Jewelry
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 17 images on this web page.

5 ALT attributes are empty or missing.

  • http://www.biggestdiamond.com/skin/frontend/default/biggestdiamond/images/foot-01.png
  • http://www.biggestdiamond.com/skin/frontend/default/biggestdiamond/images/foot-02.png
  • http://www.biggestdiamond.com/skin/frontend/default/biggestdiamond/images/foot-03.png
  • http://www.biggestdiamond.com/skin/frontend/default/biggestdiamond/images/foot-04.png
  • http://www.biggestdiamond.com/skin/frontend/default/biggestdiamond/images/foot-05.png
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Discovered Pages

5,239    5,239
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

URL Rewrite

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.biggestdiamond.com/media/information/diamond_ring_sizer.pdf
  • http://www.biggestdiamond.com/how_to_buy_diamonds
  • http://www.biggestdiamond.com/about_us/
  • http://www.biggestdiamond.com/catalog/seo_sitemap/category/
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 11 years ago

Expires in 10 months

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

biggestdiamond.com on an iPhone
biggestdiamond.com on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

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Since the text on your page is too small for mobile devices, first make sure a viewport is configured. This can be verified using our Mobile Viewport criterion. Next, implement the recommendations below:
  • Use a base font size of 16 CSS pixels.
  • Use sizes relative to the base size to define the typographic scale.
  • The general recommendation for spacing between characters is 1.2em.
  • Restrict the number of fonts used and the typographic scale.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

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Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Reduce server response time

Leverage browser caching

Optimize images

Minify CSS

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Add a Favicon

Language

Declared: Missing

Detected: English

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You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
biggestdiamond.net Expires in 2 years
biggestdiamond.org This domain is booked
biggestdiamond.info This domain is booked
biggestdiamond.biz Available. Register it now!
biggestdiamond.eu Available. Register it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
bbiggestdiamond.com Available. Register it now!
biggestdiamon.com Available. Register it now!
niggestdiamond.com Available. Register it now!
biggestdimaond.com Available. Register it now!
bighestdiamond.com Available. Register it now!
biggestdoamond.com Available. Register it now!
biggestdizmond.com Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

Upgrade now and get notified when biggestdiamond.com goes down.
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Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 3 Errors, 0 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 8 months.

The certificate issuer is COMODO CA Limited.

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the biggestdiamond.com Facebook Page

Were here2

Talking About1

Checkins2

URL
Name
biggestdiamond.com
Categories
Company
About
Visit http://www.biggestdiamond.com to find the perfect diamond engagement rings and jewelery at high discounts.
Mission
To pass on great savings to all our clients who are shopping for diamonds and diamond Jewelry
Company overview
Hello and welcome to our facebook page! we have now moved to our new premium domain name www.biggestdiamond.com! we look forward to continue our great customer care service and providing the best priced diamonds!
Meta Description
We are an Online Diamond Jewelry store, we offer hundreds of diamond engagement rings and diamond engagement rings sets at Great discounts!
Products
Diamond Engagement rings, Diamond Engagement Ring, Wedding Bands, Diamond Stud earrings, mens wedding bands, Diamond Pendents, Diamond necklaces, Diamond Engagement rings sets.
Address
244 Madison Ave, New York
United States
Phone
(800) 240-3253
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @biggestdiamond is booked and it is linked to your website.

Name
Followers
45
Tweets
66
Bio
Hello Everyone http://t.co/URkcD8bY is an online jewelry store with great savings on engagement rings and jewelry!
Location
USA
Created
6 years ago
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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

Total page +1s33

Total circles you're in20

URL
Name
BiggestDiamond.com
Tagline
Find the perfect diamond engagement ring!
Introduction
Hello Everyone www.biggestdiamond.com is an online jewelry store with great savings on engagement rings and jewelry!
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor biggestdiamond.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Low    Low
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

3,532,667th most visited website in the World

645,377th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

89.8%    89.8%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States biggestdiamond.us Available. Register it now!
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.