Marketing Checklist Top priorities for bolivariano.com.co :
79 personalized tasks for
online marketing success!
Length: 19 character(s)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
Compañía colombiana de transporte de pasajeros de cubrimiento nacional, orientada a brindar un servicio de calidad a nuestros afiliados y pasajeros con seguridad, responsabilidad y comodidad, respaldada con amplia tradición reflejada en un buen nombre en el mercado y en el sector empresarial.
Length: 293 character(s)
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Compañía colombiana de transporte de pasajeros de cubrimiento nacional, orientada a brindar un servicio de calidad a nuestros afiliados y pasajeros con ...
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.
|<H1>||Vamos por Colombia|
|<H1>||Nuestros vehículos cuentan con la tecnología necesaria para hacer más placentero tu viaje.|
|<H1>||Nuestra flota de buses|
|<H1>||Tenemos a disposición nuestras redes sociales para ti, el equipo de Servicio al Cliente responderá a tus inquietudes y solicitudes.|
|<H1>||COMUNICADO A NUESTROS VIAJEROS DE LA RUTA INTERNACIONAL|
|<H4>||BOGOTA - CALI|
|<H4>||BOGOTA - PEREIRA|
|<H4>||CALI - MEDELLIN|
|<H4>||BOGOTA - PASTO|
|<H2>||Transporte de Mercancía|
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
bolivariano.com.co currently has 22 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.
The table above highlights the most frequently used keywords on your page and how consistently you're using them.
We found 27 images on this web page.
25 ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like you're missing alternative text for 25 images on bolivariano.com.co. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.
Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.
Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!
Right now either www.bolivariano.com.co or bolivariano.com.co is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.
We checked bolivariano.com.co but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at bolivariano.com.co/sitemap.
Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
Good, the URLs look clean.
Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
Great, you aren't using underscores (these_are_underscores) in your URLs.
Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.
Great, you aren't using Flash or frames on your site.
While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
Created 14 years ago
Expires in 2 years
Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
This web page is super optimized for Mobile Visitors
Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
Perfect, the most important buttons/links are large enough to be tapped easily.
Perfect, no embedded objects detected.
Font Size Legibility
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content does not fit within the specified viewport size.
The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.
It looks like your page could be missing a meta viewport.
Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name=”viewport” content=”width=device-width, initial-scale=1.0”>.
Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
No mobile frameworks have been detected.
Length: 11 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Custom 404 Page
Great, your website has a custom 404 error page.
Your server responded with the HTTP status code: 404
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.
52 KB (World Wide Web average is 2 Mb)
Tip: Use images with a small size and optimize their download with gzip.
1.86 second(s) (293.92 kB/s)
Site speed is an important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect your rankings.
bolivariano.com.co took 1.86 seconds to load at a speed of 293.92 kb per second.
This is too slow and it is likely impacting your search rankings and user experience.
High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).
Site speed is an important factor for ranking high in Google search results.
Check out Google™'s developer tutorials for tips on how to to make your website run faster.
WooRank subscribers who have an Advanced Review can sign up for uptime notifications. We'll monitor your server and send you an email alert whenever your site goes down.
The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.
Here are some tips for multilingual websites:
Structured Data Markup
No Structured Data Markup has been detected
Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata. Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.
Get the most out of Google's rich snippets for content types such as: reviews, people, products, businesses and organizations, recipes, events, videos and music.
If bolivariano.com.co covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
|booivariano.com.co||Available. Register it now!|
|bolivaroano.com.co||Available. Register it now!|
|bolivarian0.com.co||Available. Register it now!|
|bolivarianno.com.co||Available. Register it now!|
|bolivatiano.com.co||Available. Register it now!|
|boolivariano.com.co||Available. Register it now!|
|bolivairano.com.co||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Server location: Bogota
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Warning: your website’s speed could be slightly improved.
Perfect, your server is using a caching method to speed up page display.
Perfect, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Perfect, your website takes advantage of gzip.
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: utf8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Your website is SSL secured (HTTPS), but the Common Name is set to api.app.bolivariano.com.co.
Your website's URLs do not redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
The SSL certificate expires 8 months ago.
The certificate issuer is Symantec Corporation.
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use HTTP Strict Transport Security in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
This shows your estimated traffic for bolivariano.com.co compared to any competitors you have chosen. We use Alexa for this information.
206,131th most visited website in the World