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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Empleos en México: trabajo y ofertas de empleo - Bumeran 2017

Length: 61 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Busca empleos en 2017 en México en la bolsa de trabajo más grande del país. Encuentra ofertas de empleo y trabajos en las mejores empresas en Bumeran.

Length: 150 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Empleos en México: trabajo y ofertas de empleo - Bumeran 2017

Busca empleos en 2017 en México en la bolsa de trabajo más grande del país. Encuentra ofertas de empleo y trabajos en las mejores empresas en Bumeran.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 2 51 59 50
<H1> Bumeran | Bolsa de trabajo | Empleos y Trabajos | Empleo en México
<H2> Descubre nuevas oportunidades
<H2> Empleos destacados de México
<H3> Búsquedas recientes:
<H3> Ejecutivo de Ventas Escuelas NUEVO
<H3> Agente de Ventas Eventos NUEVO
<H3> Recién egresados o estudiantes de último semestre para consultoría de negocio internacional NUEVO
<H3> Business Advisor Nivea Veracruz / Asesor de Negocio en campo para Nivea Veracruz NUEVO
<H3> Ejecutivo Telefonico NUEVO
<H3> Ingeniero Diseño Mecanico NUEVO
<H3> Ingeniero de Calidad NUEVO
<H3> Supply Chain Analyst NUEVO
<H3> Gerente Nacional de Ventas NUEVO
<H3> Coordinador Operativo (Centro de Diversiones) NUEVO
<H3> Gestor de cobranza telefónico. NUEVO
<H3> Supervisor de Almacen NUEVO
<H3> Ejecutivo de Cuenta Sucursal Bancaria NUEVO
<H3> Ejecutivo de Cuentas por Cobrar / Accounts and Receivable Executive FMCG NUEVO
<H3> Sr Virtualization Administrator VMware NSX NUEVO
<H3> Analista de MicroStrategy y Data Warehousing NUEVO
<H3> Windows Server and Active Directory Engineer NUEVO
<H3> Cuentas por pagar / Pago a proveedores NUEVO
<H3> Coordinador de Tecnologías de la Información NUEVO
<H3> Técnico en mantenimiento / Smart Fit Monterrey
<H3> Reclutador de Campo / Recursos Humanos
<H3> Operador telefónico /call center
<H3> Promotor Carnes Frias Tlatlahuquitepec
<H3> Ejecutivo en ventas - Sueldo Base + Comisiones - ¡Contratación Inmediata!
<H3> Vendedor de materiales para construcción en Puerto Vallarta
<H3> Abogado Juridico
<H3> Jefe (a) de Utilidades
<H3> Asesor industrial comercial (manejo de cuentas)
<H3> Reclutador experto en campo y operativos
<H3> Almacenista Turno fijo Temporal
<H3> Gerente Operativo Almacén de Producto Terminado
<H4> KidZania
<H4> KidZania
<H4> Management Solutions
<H4> People Connect
<H4> Confidencial
<H4> KidZania
<H4> CPC
<H4> Crédito Familiar
<H4> Grupo Herdez
<H4> Grupo Herdez
<H4> Banamex
<H4> Confidencial
<H4> RMR Santa Fe
<H4> Grupo Marti
<H4> Human Kind
<H4> Human Kind
<H4> Pentafon
<H4> Banamex
<H4> Grupo Inditex
<H4> Tu Canton
<H4> Quaker State
<H4> Confidencial
<H4> ICE
<H4> Human Kind
<H4> Caja Buenos Aires
<H4> Human Kind
<H4> W Mexico City
<H4> Grupo Herdez
<H4> Confidencial
<H4> Confidencial
<H4> Ingresar a Bumeran
<H4> Únete a Bumeran
<H4> ¡Bienvenido null!
<H4> Reestablecer contraseña
<H4> Mensaje enviado a
<H4> Restablecer contraseña
<H4> Seleccioná un lugar de trabajo
<H4> ¡Ahora nuestros avisos están más cerca tuyo!
<H4> Selecciona otra ubicación
<H5> Tlalpan, Distrito Federal
<H5> Tlalpan, Distrito Federal
<H5> Guadalajara, Jalisco
<H5> Ciudad de México, Distrito Federal
<H5> Heroica Puebla de Zaragoza, Puebla
<H5> Benito Juárez, Distrito Federal
<H5> Reynosa, Tamaulipas
<H5> Reynosa, Tamaulipas
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Tlalpan, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Miguel Hidalgo, Distrito Federal
<H5> Tijuana, Baja California
<H5> Tlaquepaque, Jalisco
<H5> Santa Catarina, Nuevo León
<H5> Cuauhtémoc, Distrito Federal
<H5> Miguel Hidalgo, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> General Escobedo, Nuevo León
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Monterrey, Nuevo León
<H5> Álvaro Obregón, Distrito Federal
<H5> Monterrey, Nuevo León
<H5> Venustiano Carranza, Distrito Federal
<H5> Miguel Hidalgo, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Guadalajara, Jalisco
<H5> Puerto Vallarta, Jalisco
<H5> Apizaco, Tlaxcala
<H5> Ciudad de México, Distrito Federal
<H5> Matamoros, Coahuila
<H5> Naucalpan de Juárez, Estado de México
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Culiacan, Sinaloa
<H5> Puerto Vallarta, Jalisco
<H5> Guadalupe, Nuevo León
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Ciudad de México, Distrito Federal
<H5> Ensenada, Baja California
<H5> Benito Juárez, Distrito Federal
<H5> Apodaca, Nuevo León
<H5> Durango, Durango
<H5> Jilotepec, Estado de México
and 160 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • federal 37
  • distrito 34
  • león 14
  • ejecutivo 13
  • california 12
  • baja 12
  • jalisco 11
  • hidalgo 11
  • edad 11
  • requisitos 10
  • escolaridad 10
  • juárez 9
  • monterrey 9
  • center 9
  • vallarta 8
  • call 8
  • querétaro 7
  • kidzania 7
  • humanos 7
  • veracruz 7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Federal 37
Distrito 34
León 14
Ejecutivo 13
California 12
Keywords (2 words) Freq Title Desc <H>
Distrito Federal 34
de México 29
México Distrito 17
Nuevo León 13
Baja California 12

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 43 images on this web page.

1 ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,263,774    1,263,774

We've discovered 1,263,774 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.
and 19 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 19 years ago

Expires in 6 months

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Avoid landing page redirects

Reduce server response time

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: Missing

Detected: Spanish

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Spanish.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires in 8 years Expires in 10 days This domain is booked Available. Register it now! This domain is booked Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


74%    74%

Child safety

83%    83%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when goes down.
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Server IP

Server location: Ashburn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 7 months ago.

The certificate issuer is GeoTrust Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares6772

Google™ +30405

Linkedin Shares4084

Pinterest Shares0


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Bumeran Facebook Page

Talking About5,109

Nuevos empleos todos los días.
Company overview es el portal de empleos líder de Latinoamérica, con operaciones en los principales mercados de Argentina, México, Venezuela, Perú, Chile, Ecuador y Panamá.
Nuestra razón de existir como Compañía es acercarle a todas las personas nuevas oportunidades de empleo todos los días, además de ayudarlos brindándole tips y recomendaciones para que mejoren su empleabilidad.
Contamos con programas exclusivos para los postulantes como el BAT Bumeran Academic Tour®, Almuerzos de Networking Bumeran® y Programas de Precoaching Laboral Bumeran® que les permiten a los postulantes conocer a los líderes de las empresas más importantes de la región.

Bumeran en números:
- Más de 60.000 avisos de empleo por mes
- Más de 48.000 empresas clientes por año
- Miles de personas ya encontraron un nuevo empleo por

Meta Description Argentina S.A., Rondeau 2664, piso 3, CABA, inscripta en IGJ 10/11/1999, bajo el N° 16688, Libro B de Sociedades por Acciones. CUIT 30-70605381-2. Venezuela S.A. RIF J307219025, domicilio Av. Venezuela Edif. Torre Lamaletto Piso 9, El Rosal, Caracas. Inscripta en el Registro Mercantil V de la Circunscripción Judicial del Distrito Capital y Estado Miranda, Tomo 435AQTO, N°62, de fecha 10 de julio del año 2000, expediente N°472423.
Empleos, Trabajos, Búsquedas, Selección.
We found your brand's Facebook page, but it's not linking to

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @bumeran is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Canal oficial de Nuevos empleos todos los días. Estamos para asistirte y acercarte nuevas oportunidades de empleo.
9 years ago