arrow-upArrow pointing up LinksPair of connected chains Bullet - DangerWarning arrow like circle Bullet - InfoInformation arrow like circle Bullet - PlainArrow like circle Bullet - SuccessGreen arrow like circle Bullet - WarningExclamation point in a arrow like circle CheckedCheckbox checked chevron-downArrow pointing down Chevron RightArrow pointing right Star 1Created with Sketch. Email iconEmail icon email-reverseEmail icon in a cicle FolderFolder icon GearCog icon. Hash TagNumber sign ImpactTarget circle icon. LinksPair of connected chains LocalArrow like icon, pointing down for a position to a map LocalArrow like icon, pointing down for a position to a map menuMobile nav icon MobileSimplified smartphone Hash TagNumber sign SearchLooking glass SearchLooking glass sign-flag 2Created with Sketch. sign-settings 2Created with Sketch. sign-star 2Created with Sketch. sign-stop 2Created with Sketch. sign-success 2Created with Sketch. Socialhand with pointing finger TechnologiesChevrons ahead like html code GroupCreated with Sketch. TimeClock icon Usabilityhand with pointing finger VisitorUser generic icon
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buyma.com

2014-10-25 00:30:33
Passed
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Optimize

SEO

Title Tag

Medium impact Easy to solve

BUYMA.com 世界中のパーソナルショッパーから海外通販

Length: 30 character(s)

?

Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Medium impact Easy to solve

ファッション通販サイト『BUYMA』(バイマ)。日本にいながら日本未入荷、海外限定モデルなど世界中の商品を購入できるソーシャルショッピングサイト!後払い決済、本物保証、品質補償、紛失補償など充実した補償サービスを提供しています。Enjoy Your Shopping!

Length: 134 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

BUYMA.com 世界中のパーソナルショッパーから海外通販

www.buyma.com/

ファッション通販サイト『BUYMA』(バイマ)。日本...

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This is an example of what your title and description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
1 5 2 5
<H1> 世界中のパーソナルショッパーが新作ブランドアイテムをお届け
<H2> 出品者向け情報
<H2> NEW ARRIVALS
<H2> 購入地から探す
<H2> 旬ワード
<H2> 雑誌掲載アイテム
<H3> PICKUP POST
<H3>
<H4> ランキング
<H4>
<H4> おすすめコンテンツ
<H4> SNS
<H4> 会員登録
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • new 8
  • marc 6
  • buyma 4
  • fri 4
  • spade 4
  • jacobs 3
  • posted 3
  • moncler 3
  • スニーカー 3
  • tue 3
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Alt Attribute

Medium impact Easy to solve

We found 89 images on this web page.

7 ALT attributes are empty or missing.

  • https://www.facebook.com/tr?id=542894159173013&ev=NoScript
  • http://www.buyma.com/contents/outer/images/top_bnr_s.jpg
  • http://www.buyma.com/contents/moncler/images/2014/topbnr_w980_s.jpg
  • http://www.buyma.com/contents/bag/images/aw/top_bnr_s.jpg
  • http://www.buyma.com/contents/shoes/images/aw/top_bnr_lg_s.jpg
  • http://www.buyma.com/images/bnr/halloween_home-top_s.jpg
  • http://www.buyma.com/contents/petit/images/topbnr_s.jpg
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

3.2%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Great, your website directs www.buyma.com and buyma.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

No

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Be careful, your server IP is not forwarding to your website's domain name. Search engines like Google™ are now able to index your website with its IP instead of its domain name. This will result in duplicate content.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

We found underscores in this URL and/or in your in-page URLs.

  • http://www.buyma.com/baby_kids/
  • http://www.buyma.com/baby_kids/baby/baby-wear/
  • http://www.buyma.com/baby_kids/kids/wear/
  • http://www.buyma.com/baby_kids/baby/shoes/
  • http://www.buyma.com/baby_kids/maternity/wear/
  • http://www.buyma.com/baby_kids/baby/socks/
  • http://www.buyma.com/baby_kids/baby-carrier/
  • http://www.buyma.com/baby_kids/kids/socks/
  • http://www.buyma.com/baby_kids/maternity/mothers-bag/
  • http://www.buyma.com/baby_kids/baby-car/
  • http://www.buyma.com/baby_kids/kids/shoes/
  • http://www.buyma.com/r/_HERNO-ヘルノ/-C2104O1/
  • http://www.buyma.com/r/_KATE-SPADE-ケイトスペード/-C3172O1/?tag_ids=550+549
  • http://www.buyma.com/brand/KATE_SPADE_ケイトスペード.html
  • http://www.buyma.com/r/_MARC-BY-MARC-JACOBS-マークジェイコブス/-C3107O1/
  • http://www.buyma.com/brand/MARC_BY_MARC_JACOBS_マークジェイコブス.html
  • http://www.buyma.com/r/_MISSONI-ミッソーニ/-O1/コラボ%20!Converse%20!ジューシー%20!ペンソル/?br=711-314
  • http://www.buyma.com/r/_MONCLER-モンクレール/-C2104S16O1/model:MONCLER%20GRENOBLE/
  • http://www.buyma.com/brand/MONCLER_モンクレール.html
  • http://www.buyma.com/r/_TODS-トッズ/-C2106O1/D-CUBE%20Dキューブ/?or=on
  • http://www.buyma.com/r/_ACNE-JEANS-アクネジーンズ/-C1001O1/?rp=1
  • http://www.buyma.com/r/_BALENCIAGA-バレンシアガ/-C2106O1/ナイロン%20!バックパック/
  • http://www.buyma.com/brand/BALENCIAGA_バレンシアガ.html
  • http://www.buyma.com/r/_MAC-%E3%83%9E%E3%83%83%E3%82%AF/-C1003O1/
  • http://www.buyma.com/brand/MAC_%E3%83%9E%E3%83%83%E3%82%AF.html
  • http://www.buyma.com/r/_BODEN-%E3%83%9C%E3%83%BC%E3%83%87%E3%83%B3/-O1/
  • http://www.buyma.com/r/_WILLIAMS-SONOMA-%E3%82%A6%E3%82%A3%E3%83%AA%E3%82%A2%E3%83%A0%E3%82%BA%E3%82%BD%E3%83%8E%E3%83%9E/-O1/
  • http://www.buyma.com/brand/WILLIAMS_SONOMA_%E3%82%A6%E3%82%A3%E3%83%AA%E3%82%A2%E3%83%A0%E3%82%BA%E3%82%BD%E3%83%8E%E3%83%9E.html
  • http://www.buyma.com/r/_MONCLER-モンクレール/-C2104S16O1/
  • http://www.buyma.com/r/_UGG-AUSTRALIA-アグオーストラリア/-C2113O1/
  • http://www.buyma.com/r/_NIKE-ナイキ/-C3081O1/
  • http://www.buyma.com/r/_CHANEL-シャネル/-C1001S16O1/
  • http://www.buyma.com/r/_CANADA-GOOSE-カナダグース/-C2104O1/
  • http://www.buyma.com/r/_FENDI-フェンディ/-O1/model:BY-THE-WAY/
  • http://www.buyma.com/r/_CHUAN-PISAMAI-チュアンピサマイ/-C1001O1/?br=5192-3324-4980-5273-5286-5287-5583
  • http://www.buyma.com/r/_STEVE-MADDEN-%E3%82%B9%E3%83%86%E3%82%A3%E3%83%BC%E3%83%B4%E3%83%9E%E3%83%83%E3%83%87%E3%83%B3/-C2105O1/%E3%82%B9%E3%83%AA%E3%83%83%E3%83%9D%E3%83%B3/
  • http://www.buyma.com/r/_MANSU-GAVRIEL-%E3%83%9E%E3%83%B3%E3%82%B9%E3%83%BC%E3%83%AB%E3%82%AC%E3%83%96%E3%83%AA%E3%82%A8%E3%83%AB/-C1001O1/
  • http://www.buyma.com/r/_J-CREW-%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%AF%E3%83%AB%E3%83%BC/-C3160O1/
  • http://www.buyma.com/r/_PIGALLE-%E3%83%94%E3%82%AC%E3%83%BC%E3%83%AB/-O1/
  • http://www.buyma.com/r/_ALDO-%E3%82%A2%E3%83%AB%E3%83%89/-C2105O1/%E3%82%B9%E3%83%AA%E3%83%83%E3%83%9D%E3%83%B3/
  • http://www.buyma.com/r/_RAILS-%E3%83%AC%E3%82%A4%E3%83%AB%E3%82%BA/-C1001O1/
  • http://www.buyma.com/r/_CLARE-VIVIER-%E3%82%AF%E3%83%AC%E3%82%A2-%E3%83%B4%E3%82%A3%E3%83%B4%E3%82%A3%E3%82%A8/-C3104O1/
  • http://www.buyma.com/r/_SAM-EDELMAN-%E3%82%B5%E3%83%A0%E3%82%A8%E3%83%87%E3%83%AB%E3%83%9E%E3%83%B3/-O1/!%E3%82%B5%E3%83%B3%E3%83%80%E3%83%AB/
  • http://www.buyma.com/r/_JOYRICH-%E3%82%B8%E3%83%A7%E3%82%A4%E3%83%AA%E3%83%83%E3%83%81/-C1001O1/
  • http://www.buyma.com/r/_PURSECASE-%E3%83%91%E3%83%BC%E3%82%B9%E3%82%B1%E3%83%BC%E3%82%B9/-C1001O1/
  • http://www.buyma.com/r/_ZOE-KARSSEN-%E3%82%BE%E3%83%BC%E3%82%AB%E3%83%BC%E3%82%BB%E3%83%B3/-C1001O1/
  • http://www.buyma.com/r/_BIRKENSTOCK-%E3%83%93%E3%83%AB%E3%82%B1%E3%83%B3%E3%82%B7%E3%83%A5%E3%83%88%E3%83%83%E3%82%AF/-C1001O1/
  • http://www.buyma.com/r/_SUPERGA-%E3%82%B9%E3%83%9A%E3%83%AB%E3%82%AC/-C1001O1/
  • http://www.buyma.com/r/_WESTWARD-LEANING-%E3%82%A6%E3%82%A8%E3%82%B9%E3%83%88%E3%83%AF%E3%83%BC%E3%83%89%E3%83%AA%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0/-C1001O1/
  • http://www.buyma.com/brand/MONCLER_%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB.html
  • http://www.buyma.com/brand/PRADA_%E3%83%97%E3%83%A9%E3%83%80.html
  • http://www.buyma.com/brand/CHANEL_%E3%82%B7%E3%83%A3%E3%83%8D%E3%83%AB.html
  • http://www.buyma.com/brand/KATE_SPADE_%E3%82%B1%E3%82%A4%E3%83%88%E3%82%B9%E3%83%9A%E3%83%BC%E3%83%89.html
  • http://www.buyma.com/brand/UGG_AUSTRALIA_%E3%82%A2%E3%82%B0%E3%82%AA%E3%83%BC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%AA%E3%82%A2.html
  • http://www.buyma.com/brand/HERMES_%E3%82%A8%E3%83%AB%E3%83%A1%E3%82%B9.html
  • http://www.buyma.com/brand/COACH_%E3%82%B3%E3%83%BC%E3%83%81.html
  • http://www.buyma.com/brand/CHRISTIAN_LOUBOUTIN_%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%81%E3%83%A3%E3%83%B3%E3%83%AB%E3%83%96%E3%82%BF%E3%83%B3.html
  • http://www.buyma.com/brand/MARC_BY_MARC_JACOBS_%E3%83%9E%E3%83%BC%E3%82%AF%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%B3%E3%83%96%E3%82%B9.html
  • http://www.buyma.com/static/i_property.html
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Usability

URL

http://buyma.com

Length: 5 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Great, your website has a favicon.

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

112.3 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

1.26 second(s) (89.06 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Printability

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Domain Availability

Domains (TLD) Status
buyma.net Expires 11 days ago
buyma.org This domain is booked
buyma.info This domain is booked
buyma.biz Expires 6 months ago
buyma.eu Available. Book it now!
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
vuyma.com Available. Book it now!
byyma.com Available. Book it now!
butma.com This domain is booked
buyna.com This domain is booked
buymaa.com Available. Book it now!
bbuyma.com Available. Book it now!
biyma.com This domain is booked
?

Register the various typos of your domain to protect your brand from cybersquatters.

Safe Browsing

Medium impact Very hard to solve

Great, your website is safe.

?

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

210.152.134.247

Server location: -

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

?

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Buyma(バイマ) Facebook Page

Likes15,110

Talking About355

URL
Name
Buyma(バイマ)
About
BUYMA → http://www.buyma.com/
BUYMA iPhoneアプリ(無料)→ http://www.buyma.com/app/
Company overview
Enigmo Inc.
株式会社エニグモ
Meta Description
BUYMA(バイマ)は、世界109カ国に在住する6万人以上のパーソナルショッパーから世界中の魅力的な商品をお得に購入できる、これまでにない新しいソーシャル・ショッピング・サイトです。会員数は200万人を突破、取扱ブランド数は5,800を超え、日本未上陸ブランド、国内完売アイテムをはじめとした世界中のファッショントレンドアイテムからコスメ、インテリア雑貨まで幅広く揃っています。

【BUYMAあんしんへの取り組み】
http://www.buyma.com/contents/safety/
BUYMAでは、お客様に安心してお買い物していただけるよう充­­実した補償サービスを提供させていただいております。

【 BUYMAで活躍するパーソナルショッパーとは 】
パーソナルショッパーとは、個々のセンスを活かし最新のトレンド情報をキャッチし、お客様の嗜好に合わせてスタイリングやアイテムを紹介するなど、より一層ショッピングを楽しめるよう買い物をサポートするスペシャリストです。BUYMAでは、世界中で活躍するパーソナルショッパー一人ひとりのホスピタリティ溢れるサービスが、ショッピングサービスの新しい価値となります。
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These data regarding the Facebook Page are publicly available.