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Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Yoyito Ltda

Length: 11 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

TIENDA VENTA ONLINE ZAPATOS BOTAS BOTINES ZAPATILLAS SANDALIAS ENVIOS A TODO CHILE DEVOLUCIONES GRATIS SIN COSTO DE ENVIO LIPPI BRUNO ROSSI 16 HRS ADIDAS PANAMA JACK NIKE EXS VIA UNO THE NORTH FACE REEBOK DAKOTA POLICE ALQUIMIA DC

Length: 230 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Yoyito Ltda

www.calzadosyoyito.cl/

TIENDA VENTA ONLINE ZAPATOS BOTAS BOTINES ZAPATILLAS SANDALIAS ENVIOS A TODO CHILE DEVOLUCIONES GRATIS SIN COSTO DE ENVIO LIPPI BRUNO ROSSI 16 HRS ADIDAS PANA...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 11 3 0 0
<H1> EL BLOG
<H2> Tienda Online
<H2>
<H2> Tienda Online
<H2>
<H2> Tienda Online
<H2>
<H2> Productos Destacados
<H2> Ultimos Productos
<H2> Como Comprar 2
<H2> Probar el Calzado
<H2> SEA EL PRIMERO EN SABER
<H3> ENVIOS GRATIS
<H3> 30 DIAS DEVOLUCION
<H3> SITIO SEGURO
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • panama jack botas wx046 2
  • panama jack botines wx031 2
  • adidas zapatillas out cm7697 2
  • bamboo zapatillas out 292421 2
  • skechers botines 48817choc 2
  • tienda online 3
  • envíos gratis 2
  • productos comprar ahora 3
  • nike 2
  • via 2
  • adidas 4
  • ventas 2
  • exs 4
  • alquimia 2
  • dakota 2
  • envio 6
  • police 2
  • reebok 2
  • comprar ahora 10
  • lippi 6

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Nike 2
Via 2
Adidas 4
Ventas 2
Exs 4
Keywords (2 words) Freq Title Desc <H>
Tienda Online 3
Envíos Gratis 2
comprar ahora 10
Búsqueda avanzada 2
Vista Rápida 40

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 69 images on this web page.

23 ALT attributes are empty or missing.

https://www.calzadosyoyito.cl/pub/media/wysiwyg/mujeres.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/hombres.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/ni_os.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/artsfon.com-1170x500.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/smartwave/porto/homepage/01/slider/border-top.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/smartwave/porto/homepage/01/slider/border-bottom.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/MADARS_APES-SF-BLABAC-01-01_1.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/5-The-best-370X183O.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/minimalistic_text370x183O.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/rain-shoes-running370x183O.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/Converse.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/Via-uno.jpg
https://www.calzadosyoyito.cl/pub/media/wysiwyg/exs.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/shoesandshoes.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/Nike.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/Skechers.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/Panama_Jack.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/16_hrs.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/bruno_rossi.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/kebba.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/colloky.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/adidas.png
https://www.calzadosyoyito.cl/pub/media/wysiwyg/dc-brand.png
and 18 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

61,334    61,334

We've discovered 61,334 pages in Google's index for calzadosyoyito.cl.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.calzadosyoyito.cl or calzadosyoyito.cl is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

calzadosyoyito.cl on an iPhone
calzadosyoyito.cl on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Optimize images

Reduce server response time

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for calzadosyoyito.cl is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

calzadosyoyito.cl

Length: 14 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

61%    61%

You could reduce 39% (878.6 KiB) by minifying the asset(s) listed below.

URL Reduction size
/pub/static/_cache/merged/656afd8629eb499866b1ecdfc63f34a0.js 171.2 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/jquery/jquery-ui.js 170.6 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/knockoutjs/knockout.js 105.5 KiB (40%)
/pub/media/porto/web/css/custom.css 49.5 KiB (35%)
/pub/static/frontend/Smartwave/porto/es_AR/jquery/jquery-ui-timepicker-addon.js 28.3 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/mage/validation.js 27.5 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/jquery/jquery.validate.js 21.0 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/underscore.js 20.5 KiB (40%)
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/pub/static/frontend/Smartwave/porto/es_AR/mage/calendar.js 10.0 KiB (40%)
/pub/media/porto/configed_css/settings_default.css 10.0 KiB (35%)
/pub/static/frontend/Smartwave/porto/es_AR/jquery/jquery.mobile.custom.js 9.4 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/knockoutjs/knockout-es5.js 7.3 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Ui/js/lib/core/element/element.js 7.0 KiB (40%)
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/pub/media/porto/configed_css/design_default.css 6.6 KiB (35%)
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/pub/static/frontend/Smartwave/porto/es_AR/icon-fonts/css/porto-icons-codes.css 3.1 KiB (35%)
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/pub/static/frontend/Smartwave/porto/es_AR/mage/apply/main.js 1.2 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Captcha/js/view/checkout/defaultCaptcha.js 1.2 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Ui/js/lib/knockout/bindings/outer_click.js 1.2 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Catalog/js/product/storage/ids-storage.js 1.1 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Ui/js/model/messages.js 1.1 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/mage/smart-keyboard-handler.js 1.1 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Customer/js/view/authentication-popup.js 1.1 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Ui/js/block-loader.js 1.1 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/mage/storage.js 1.1 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/mage/mage.js 1.0 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Theme/js/responsive.js 1.0 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_GoogleAnalytics/js/google-analytics.js 1.0 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Ui/js/modal/confirm.js 1.0 KiB (40%)
/pub/static/frontend/Smartwave/porto/es_AR/Magento_Ui/js/lib/logger/message-pool.js 1021.0 B (40%)
and 98 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 252 uncached asset(s) listed below.

URL Freshness lifetime
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