icon/dark/fileicon/dark/foldericon/dark/folde-openicon/dark/hashtagicon/dark/line-graphicon/dark/listicon/dark/localicon/dark/lock
Start optimising capex.lombard.co.uk
  • Reviews are automatically refreshed every day
  • Track search engine rankings of your important keywords
  • Crawl your entire website for errors and content issues
  • Receive weekly updates in your mailbox

Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Optimize

SEO

Title Tag

Asset Finance Options - Lombard UK

Length: 34 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

You can rely on Lombard to find the right asset finance solution. From small business funding to large corporate finance, we will tailor a solution for you.

Length: 156 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Asset Finance Options - Lombard UK

www.lombard.co.uk/

You can rely on Lombard to find the right asset finance solution. From small business funding to large corporate finance, we will tailor a solution for you.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 7 2 0 0
<H1> Lombard
<H1> We'll once again be exhibiting at the Southampton Boat Show
<H1> We're working with The Telegraph to support business growth
<H1> Competitive business car and van finance
<H2> Come and visit us at stand E046 on Friday 16th - Sunday 25th September 2016 at Mayflower Park, Southampton.
<H2> Find out about how your business can plan for growth, which funding options are available and how asset finance can help.
<H2> We could get you on the road to the vehicle you need.
<H2> Latest news
<H2> Most popular
<H2> Contact us
<H2> Get in touch with Lombard
<H3> Customer Services: 0345 877 8888 Text Relay: 18001 0345 877 8888 Lines open Mon-Fri, 8:30am - 5:30pm
<H3> Sales: 0800 502 402 Text Relay: 18001 0800 502 402 Lines open Mon-Fri, 9am - 5pm.
and 10 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

lombard.co.uk currently has 4 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • finance 28
  • lombard 11
  • asset 10
  • business 9
  • services 7
  • commercial 6
  • may 5
  • technology 5
  • contact 5
  • vehicles 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
finance 28
lombard 11
asset 10
business 9
services 7
Keywords (2 words) Freq Title Desc <H>
asset finance 8
commercial transportation 3
marine finance 3
grow world 2
businesses grow 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 3 images on this web page.

1 ALT attributes are empty or missing.

https://www.lombard.co.uk/images/events/exporting-is-great.png

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.capex.lombard.co.uk and capex.lombard.co.uk as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.capex.lombard.co.uk and capex.lombard.co.uk to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Rendering

capex.lombard.co.uk on an iPhone
capex.lombard.co.uk on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

capex.lombard.co.uk

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
lombard.com Expires 6 months ago
lombard.net Expires in 9 months
lombard.org This domain is booked
lombard.info This domain is booked
lombard.biz This domain is booked
lombard.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
lombaed.co.uk Available. Register it now!
lpmbard.co.uk Available. Register it now!
l9mbard.co.uk Available. Register it now!
lombwrd.co.uk Available. Register it now!
lombarf.co.uk Available. Register it now!
lmbard.co.uk Available. Register it now!
ombard.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when capex.lombard.co.uk goes down.
Free Trial

Server IP

52.210.117.215

Server location: Dublin

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all pages from HTTP://www.lombard.co.uk to HTTPS://www.lombard.co.uk versions
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register HTTPS://www.lombard.co.uk in Google & Bing Search Console/Webmaster Tools.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial
Promote

Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Free Trial

Facebook Page

Cover picture of the Lombard Facebook Page

Likes51,028

Talking About507

URL
Name
Lombard
About
KONTAKT: lider/manager GRZEGORZ STRÓŻNIAK +48601715071 grzegorz@lombard.pl
Meta Description
Zespół Lombard powstał w 1981r. Od ponad 30 lat liderem zespołu jest Grzegorz Stróżniak, kompozytor wszystkich największych przebojów i większości utworów zespołu, wokalista i klawiszowiec. Od 1999 r. towarzyszy mu Marta Cugier - wokalistka, autorka tekstów, a od 2006 roku: Daniel GOLA Patalas - gitara, Michał GUMA Kwapisz - bas, Mirek Kamiński - perkusja.
Biography
Zespół LOMBARD powstał w 1981 roku w Poznaniu i do dziś należy do grona najpopularniejszych zespołów w Polsce. LIDEREM ZESPOŁU LOMBARD JEST GRZEGORZ STRÓŻNIAK – kompozytor, aranżer, wokalista grający na instrumentach klawiszowych. To On nadaje zespołowi pop-rockowe brzmienie, łączące gitarowe granie z pełnym bogactwem możliwości instrumentów klawiszowych i elektroniki. W pierwszym dziesięcioleciu LOMBARD współpracował z wieloma instrumentalistami i dwiema wokalistkami: Wandą Kwietniewską dziś liderką i wokalistką zespołu Wanda i Banda i Małgorzatą Ostrowską, która od kilkudziesięciu lat prowadzi działalność solową. Od 17 lat wokalistką zespołu Lombard jest MARTA CUGIER. LOMBARD istniał w kilkunastu składach, NAJDŁUŻEJ ISTNIEJĄCY W HISTORII ZESPOŁU TWORZĄ: MARTA CUGIER - WOKAL, GRZEGORZ STRÓŻNIAK – LIDER, WOKAL, INSTR. KLAWISZOWE, DANIEL GOLA PATALAS - GITARA, MICHAŁ GUMA KWAPISZ - BAS, MIROSŁAW KAMIŃSKI - PERKUSJA. Lombard nagrał kilkanaście płyt i wciąż zaskakuje swoich fanów kolejnymi nowoczesnymi wydawnictwami. Zespół wylansował wiele przebojów. Największe z nich to legendarne "Przeżyj to sam" do słów Andrzeja Sobczaka i "Szklana pogoda" do słów Marka Dutkiewicza. Zespół w latach ’80 współpracował ze znakomitymi tekściarzami, wśród których nie zabrakło Jacka Skubikowskiego, dziś teksty dla zespołu Lombard pisze Marta Cugier. Lombard zagrał kilka tysięcy koncertów w Polsce i dla Polaków na całym świecie, gromadząc na nich rzesze publiczności. Koncerty zespołu Lombard do dziś przyciągają tłumy fanów dobrej muzyki wszystkich pokoleń.

www.lombard.pl
Address
Poznan
Poland
Phone
0048601715071
We found your brand's Facebook page, but it's not linking to lombard.co.uk.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with lombard.co.uk and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

The Twitter™ Account @capex_lombard is available. Register it now!

We couldn't find a Twitter account for lombard.co.uk. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of capex.lombard.co.uk in local directories
Free Trial
Measure

Keyword Tool

Google Ranking

Upgrade to monitor capex.lombard.co.uk’s Google ranking for custom keywords
Free Trial

Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial