Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)


Title Tag

CATALOG.BG - Бизнес онлайн каталог. Каталог на българските фирми.

Length: 65 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Начална страница на сайта.

Length: 26 character(s)


Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

CATALOG.BG - Бизнес онлайн каталог. Каталог на българските фирми.

Начална страница на сайта.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
3 2 57 21 0
<H1> V.I.P.
<H1> Категории бизнес профили
<H1> Теми статии
<H2> Най-новите статии
<H2> Най-новите фирми
<H3> Автомобили
<H3> Администрация
<H3> Банки и финанси
<H3> Битови стоки
<H3> Електроника
<H3> Заведения
<H3> Здравеопазване
<H3> Изкуство и култура
<H3> Информационни технологии
<H3> Магазини
<H3> Масови комуникации
<H3> Машини и съоръжения
<H3> Металодобив и металообработка
<H3> Мода
<H3> Наука
<H3> Обществени организации
<H3> Офис
<H3> Производство
<H3> Развлечения
<H3> Регистър на Училищата
<H3> Селско и горско стопанство
<H3> Строителство
<H3> Суровини и материали
<H3> Телекомуникации
<H3> Транспорт
<H3> Туризъм
<H3> Търговия
<H3> Услуги
<H3> Хранителни стоки
<H3> Автомобили
<H3> Бизнес
<H3> Дом
<H3> Здраве
<H3> Информационни технологии
<H3> Култура и образование
<H3> Новини и Политика
<H3> Онлайн бизнес
<H3> Туризъм и развлечения
<H3> Услуги
<H3> Финанси и пари
<H3> Хобита и интереси
<H4> Как да увеличим продажбите и да намалим разходите?
<H4> Почивки и екскурзии - бързо организирай, бавно се наслаждавай
<H4> Кой и как превръща терасата ни в зимната градина?
<H4> Обучавайте днес, за да печелите утре
<H4> Рецепта за щури и сигурни детски игри
<H4> Овощни и други трайни насаждения
<H4> Пицарии
<H4> Химически продукти
<H4> Газификация и отопление
<H4> Захар и захарни изделия
<H4> Кафенета
<H4> Мебели
<H4> Търговия на едро - пластмаси и изделия за промишлени и битови нужди
<H4> Услуги - товаро-разтоварни
<H4> Счетоводни и одиторски дейности
<H4> Строителни материали
<H4> Ветеринарни аптеки
<H4> Офис-обзавеждане
<H4> Производство на сувенири
<H4> Онлайн магазини
<H4> Вина - производство
and 80 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • online 3
  • catalog 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
catalog 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 24 images on this web page.

23 ALT attributes are empty or missing.
and 15 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 23 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

4,081    4,081

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap