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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Trecia Warnholz Trecia Warnholz
Bethesda (MD)
Lori Ulloa Lori Ulloa
Baltimore (MD)


Title Tag

Celulares | Precios y modelos de celulares | Iphone5S | Samsung Galaxy S5

Length: 73 character(s)


Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

Modelos de celulares con beneficios exclusivos, el mejor celular de Perú en Movistar: Sony E4G E2006,LG G Flex 2 H955P,Apple iPhone 5C 8GB y más.

Length: 146 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Celulares | Precios y modelos de celulares | Iphone5S | Samsung Galaxy S5

Modelos de celulares con beneficios exclusivos, el mejor celular de Perú en Movistar: Sony E4G E2006,LG G Flex 2 H955P,Apple iPhone 5C 8GB y más.

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
81 1
<H2> Catálogo Movistar
<H2> Destacados
<H2> Samsung Galaxy S6 32GB
<H2> Samsung Galaxy S6 Edge 32GB
<H2> LG G Flex 2 H955P
<H2> Apple iPhone 6 16GB
<H2> Apple iPhone 6 Plus 16GB
<H2> Apple iPhone 5C 8GB
<H2> Sony Xperia Z3 D6603
<H2> Motorola Moto E LTE XT1527
<H2> Sony E4G E2006
<H2> LG G Flex 2 H955P
<H2> Apple iPhone 5C 8GB
<H2> Samsung Galaxy S6 Edge 64GB
<H2> Samsung Galaxy S6 64GB
<H2> Samsung Galaxy S6 Edge 32GB
<H2> Samsung Galaxy S6 32GB
<H2> Motorola Moto E LTE XT1527
<H2> Samsung Galaxy E7 E700M
<H2> Huawei Ascend P7
<H2> Huawei G7 G760
<H2> Huawei Ascend G620
<H2> Samsung Galaxy A5 A500
<H2> Huawei Ascend Y550
<H2> Nokia Lumia 735
<H2> Apple iPhone 6 Plus 16GB
<H2> Apple iPhone 6 16GB
<H2> Sony Xperia Z3 D6603
<H2> Alcatel POP 2 OT-5042
<H2> LG F60
<H2> LG G3 + G Watch
<H2> Motorola Moto X XT1097
<H2> Sony Xperia T3 D5106
<H2> Alcatel POP S3 - OT-5050
<H2> Samsung Galaxy S5 Mini G800
<H2> Nokia Lumia 635
<H2> Alcatel Idol 2 mini OT-6036
<H2> Sony Xperia Z2 Sony D6503
<H2> LG G3 D855
<H2> Motorola Moto G XT-1040 LTE
<H2> Sony Xperia M2 D2306
<H2> LG G2 Mini D625
<H2> Apple iPhone 5C 16GB
<H2> LG G3 Beat D722
<H2> Apple iPhone 6 Plus 128GB
<H2> Apple iPhone 6 Plus 64GB
<H2> Apple iPhone 6 128GB
<H2> Apple iPhone 6 64GB
<H2> Sony Xperia E3 D2206
<H2> Samsung Galaxy Grand II SM-G7105L
<H2> Nokia Lumia 1320
<H2> Huawei Ascend G6
<H2> Apple iPhone 5S 64GB
<H2> Samsung Galaxy Ace 4
<H2> Motorola Moto E XT1021
<H2> Alcatel OT-4019 Fire C
<H2> Huawei Ascend Y330
<H2> Apple iPhone 5S 32GB
<H2> Alcatel POP C1 - 4015
<H2> Sony Xperia E1 D2004
<H2> Samsung Galaxy S5 G900
<H2> LG F3 P659
<H2> Nokia Lumia 625
<H2> Sony Xperia Z1 C6906
<H2> Sony Xperia SP C5306
<H2> Huawei Ascend Y220
<H2> Huawei Ascend G526
<H2> Apple iPhone 5S 16GB
<H2> LG G2 D805
<H2> Samsung Galaxy Note 3 N900W8
<H2> Samsung Galaxy Note 3 N900W8 + Galaxy Gear
<H2> Motorola Moto X XT1058 LTE
<H2> Samsung Galaxy Pocket Neo S5310
<H2> LG Optimus L1 II E410
<H2> Nokia Lumia 520
<H2> Samsung Galaxy Fame S6810
<H2> LG Optimus G E976
<H2> Nokia Lumia 820 LTE
<H2> LG Optimus L9 P768
<H2> Samsung Galaxy Ch@t B5330
<H2> Apple iPhone 5 32GB
<H4> Comparar Celulares

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • comparar 81
  • precio 66
  • exclusivo 65
  • san 20
  • samsung 20
  • galaxy 19
  • apple 17
  • iphone 15
  • sony 13
  • lte 11

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
comparar 81
precio 66
exclusivo 65
san 20
samsung 20
Keywords (2 words) Freq Title Desc <H>
precio exclusivo 65
comparar precio 64
samsung galaxy 18
apple iphone 15
exclusivo samsung 14
Keywords (3 words) Freq Title Desc <H>
comparar precio exclusivo 64
exclusivo samsung galaxy 14
precio exclusivo samsung 14
exclusivo apple iphone 13
precio exclusivo apple 13

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 23 images on this web page.

18 ALT attributes are empty or missing.


Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap


Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: Yes

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.


We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog


Mobile visits

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Mobile Rendering on an iPhone on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.




Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

424.8 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.52 second(s) (824.38 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: Missing

Detected: Spanish


You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "").

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains (TLD) Status Expires in 3 years Expires in 2 months This domain is booked This domain is booked Expires in 4 months This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Chicago


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature


Turning off your server signature is highly recommended to ensure the security of your website.

Good, your server signature is off. This is excellent from a security standpoint.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Not found

The data relating to the Facebook Page is publicly available.


Local Directories

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Google™ Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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