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CERIAS - Center for Education and Research in Information Assurance and Security - Purdue University
Length: 100 character(s) (743 pixels)
HTML title tags appear in browser tabs, bookmarks and in search results.
It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).
The Center for Education and Research in Information Assurance and Security (CERIAS) is currently viewed as one of the world’s leading centers for research and education in areas of information security that are crucial to the protection of critical computing and communication infrastructure.
Length: 293 character(s) (1,688 pixels)
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
CERIAS - Center for Education and Research in Information Assurance ...
The Center for Education and Research in Information Assurance and Security (CERIAS) is currently viewed as one of the world’s leading centers for research ...
CERIAS - Center for Education and Research in Information Assura...
The Center for Education and Research in Information Assurance and Security (CERIAS) is currently viewed as one of the ...
|<H1>||The Center for Education and Research in Information Assurance and Security (CERIAS)|
|<H2>||Our Research Areas|
|<H2>||CERIAS RSS Feeds|
|<H2>||CERIAS on Social Media|
|<H3>||News & Blogs|
|<H3>||Reports & Papers|
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.
The numbers next to each word or phrase represents how often we detected them and their variants on the page.
Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.
If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.
We found 5 images on this web page.
No ALT attributes are missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to keep your alternative text to a simple, one-sentence description of what's in the image.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
We checked ceri.as/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.
No sitemap found in your robots.txt.
We checked the robots.txt file for ceri.as but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.
Learn more about adding your XML sitemap to your robots.txt file.
If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at ceri.as/sitemap.xmlMake sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Perfect, your URLs look clean.
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.cerias.purdue.edu/site/about/public_relations/ as all one word. Use hyphens in your URLs instead: http://www.cerias.purdue.edu/site/about/public-relations/.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
We didn't detect any schema.org items on your webpage
CERIAS - Center for Education and Research in Information Assurance and Security
The Center for Education and Research in Information Assurance and Security (CERIAS) is currently viewed as one of the world’s leading centers for research and education in areas of information and cyber security that are crucial to the protection of critical computing and communication infrastructure.
|og:title||CERIAS - Center for Education and Research in Information Assurance and Security|
|og:description||The Center for Education and Research in Information Assurance and Security (CERIAS) is currently viewed as one of the world’s leading centers for research and education in areas of information and cyber security that are crucial to the protection of critical computing and communication infrastructure.|
We didn't detect any microformat items on your webpage
This web page is super optimized for Mobile Visitors
Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
This is how your website appears when displayed on different mobile devices.
With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.
In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.
|Tap Target||Size||Overlapping Target|
Perfect, no plugin content detected.
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content fits within the specified viewport size.
No mobile frameworks have been detected.
Length: 4 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Your website does not have a custom 404 Error Page.
Your server responded with the HTTP status code: 200
404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.
It looks like ceri.as doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.
Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.
Perfect, all your assets are minified.
Perfect, all your assets are compressed.
Perfect, all your assets are cached.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Server location: West Lafayette
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: utf8
Great, your website is SSL secured (HTTPS).
Your website's URLs do not redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
The SSL certificate expires in a year.
The certificate issuer is Internet2.