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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag


Length: 10 character(s) (70 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Le Conseil économique, social et culturel est la quatrième institution de la Polynésie française. Découvrez ses missions, son fonctionnement, ses avis et rapports.

Length: 163 character(s) (935 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version



Le Conseil économique, social et culturel est la quatrième institution de la Polynésie française. Découvrez ses missions, son fonctionnement, ses avis et rapports.

Mobile Version



Le Conseil économique, social et culturel est la quatrième institution de la Polynésie française. Découvrez ses missions, son...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 24 0 0 0
<H2> Rapport synthétique de la Conférence des 40 ans du CESC
<H2> La reconnaissance par l'Etat des droits des victimes des essais nucléaires français
<H2> Réforme et modernisation du statut de patenté ou entrepreneur individuel en Polynésie française
<H2> L'avenir de la Polynésie française face à une gouvernance durable de son patrimoine marin
<H2> L'implantation de jeux de casino en Polynésie française
<H2> L'emploi des jeunes en Polynésie française
<H2> L'aménagement des plages publiques
<H2> Le sport en Polynésie française
<H2> Rapport sur la réforme de la PSG
<H2> Rapport d'activité 2017 du CESC
<H2> Rapport d'activité 2016 du CESC
<H2> Rapport d'activité 2015 du CESC
<H2> Bilan d'activité 2012
<H2> Bilan d'activité 2011
<H2> Bilan d'activité 2010
<H2> Bilan de mandature 2009-2013
<H2> Bilan de mandature 2005-2009
<H2> Actualités
<H2> Avis rendus par le CESC !
<H2> Vaimalama CHAVES élue Miss France 2019 !
<H2> Ouverture des Jeux de Polynésie française
<H2> Intervention du CESC en séance d'adoption des lois à l'Assemblée de la Polynésie française
<H2> Avis rendus par le CESC !
and 21 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • samedi 15 décembre 2018 1
  • mercredi 19 décembre 2018 5
  • mardi 11 décembre 2018 1
  • mardi 18 décembre 2018 1
  • rapporteur mme mareva tourneux 1
  • jeudi 13 décembre 2018 2
  • miss tahiti 2018 1
  • mme maiana teihotu 1
  • vaimalama chaves 3
  • essais nucléaires français 1
  • société civile polynésienne 1
  • miss france 3
  • polynésie française face 1
  • polynésie 20 ans 1
  • mareva galanter 1
  • polynésie française 11
  • 17h vendredi 2
  • addresse e-mail 1
  • conseil économique 1
  • cotisation exceptionnelle 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: French

Detected: French

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.cesc.pf and cesc.pf as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.cesc.pf and cesc.pf to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for cesc.pf but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at cesc.pf/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://cesc.pf/index.php/presentation_du_cesc as all one word. Use hyphens in your URLs instead: http://cesc.pf/index.php/presentation-du-cesc.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

5,113    5,113

We've discovered 5,113 pages on cesc.pf.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like cesc.pf could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


64%    64%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 66 uncached asset(s) listed below.

URL Freshness lifetime
/plugins/system/jcemediabox/css/jcemediabox.css Expiration not specified
/plugins/system/jcemediabox/themes/standard/css/style.css Expiration not specified
/templates/cesc-responsive/css/template.css Expiration not specified
/templates/cesc-responsive/css/joomla-bootstrap.css Expiration not specified
/cesc/bootstrap/css/bootstrap.min.css Expiration not specified
/modules/mod_slideshowck/themes/default/css/camera.css Expiration not specified
/modules/mod_noo_contentslider/assets/css/style.css Expiration not specified
/media/system/js/mootools-core.js Expiration not specified
/media/system/js/core.js Expiration not specified
/media/system/js/mootools-more.js Expiration not specified
/media/jui/js/jquery.min.js Expiration not specified
/media/jui/js/jquery-noconflict.js Expiration not specified
/media/jui/js/jquery-migrate.min.js Expiration not specified
/media/jui/js/bootstrap.min.js Expiration not specified
/plugins/system/jcemediabox/js/jcemediabox.js Expiration not specified
/templates/cesc-responsive/js/template.js Expiration not specified
/media/system/js/html5fallback.js Expiration not specified
/modules/mod_slideshowck/assets/jquery.easing.1.3.js Expiration not specified
/modules/mod_slideshowck/assets/camera.min.js Expiration not specified
/modules/mod_noo_contentslider/assets/js/jquery.easing.1.3.js Expiration not specified
/modules/mod_noo_contentslider/assets/js/script.js Expiration not specified
/templates/cesc-responsive/images/header-logo.png Expiration not specified
/cesc/image/facebook2.png Expiration not specified
/cesc/image/twitter2.png Expiration not specified
/cesc/image/youtube2.png Expiration not specified
/cesc/image/newsletter2.png Expiration not specified
/cesc/image/instagram.png Expiration not specified
/cesc/image/linkedin.png Expiration not specified
/images/actualites/2017/40%20ans/Page%201%20de%20Livret%2040%20ans%20CESC%20vf.jpg Expiration not specified
/media/jce/icons/pdf.png Expiration not specified
/images/picto-livres/Rapport-139-CESC.jpg Expiration not specified
/images/Rapport153.JPG Expiration not specified
/images/picto-livres/Rapport-152-CESC-patrimoine-marin.jpg Expiration not specified
/images/picto-livres/implantation-casinos-cesc.jpg Expiration not specified
/images/picto-livres/emploi-des-jeunes-cesc.jpg Expiration not specified
/images/picto-livres/amenagement-plages-cesc.jpg Expiration not specified
/images/picto-livres/sport-en-polynesie-cesc.jpg Expiration not specified
/images/picto-livres/rapport-psg-cesc.jpg Expiration not specified
/images/actualites/2018/AVIS%20et%20RAPPORT/Couv%20avant%20WEB.jpg Expiration not specified
/images/picto-livres/miniature-rapport-activite-CESC-2016.jpg Expiration not specified
/images/picto-livres/Rapport_activite_2015_CESC.jpg Expiration not specified
/images/pdf/RapportActivite2014.JPG Expiration not specified
/images/picto-livres/bilan-activite-2012-cesc.jpg Expiration not specified
/images/picto-livres/bilan-activite-2011-cesc.jpg Expiration not specified
/images/picto-livres/bilan-activite-2010-cesc.jpg Expiration not specified
/images/picto-livres/bilan-mandature-2009-2013-cesc.jpg Expiration not specified
/images/picto-livres/bilan-mandature-2005-2009-cesc.jpg Expiration not specified
/cesc/image/x.png Expiration not specified
/images/actualites/2018/AP%2018%2012.JPG Expiration not specified
/images/actualites/2018/Vaimalama%20Chaves%20Miss%20France%202019.jpg Expiration not specified
/images/actualites/2018/Jeux%20PF.JPG Expiration not specified
/images/actualites/2018/Lecture%20avis%20Mareva.JPG Expiration not specified
/images/actualites/2018/AP%2011%2012.jpg Expiration not specified
/templates/cesc-responsive/images/bg-degrad.jpg Expiration not specified
/templates/cesc-responsive/images/bg.jpg Expiration not specified
/templates/cesc-responsive/images/bg-container.png Expiration not specified
/templates/cesc-responsive/images/separator-article.jpg Expiration not specified
/templates/cesc-responsive/images/bg-titre-actu.png Expiration not specified
/templates/cesc-responsive/images/bg-left.jpg Expiration not specified
/modules/mod_noo_contentslider/assets/images/cs-btn.png Expiration not specified
/templates/cesc-responsive/images/header-institution.png Expiration not specified
/modules/mod_slideshowck/themes/default/images/camera-loader.gif Expiration not specified
/modules/mod_slideshowck/themes/default/images/camera_skins.png Expiration not specified
/images/actualites/2018/CESC--Bonne-ann%C3%A9e-2019-!.jpg Expiration not specified
/images/slideshow/signaletique-batiment-CESC-2013(1).jpg Expiration not specified
/images/slideshow/36064254_1724907937624804_3259969401314607104_o(1).jpg Expiration not specified
and 63 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when cesc.pf goes down.
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Server IP

Server location: Vaitape

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like cesc.pf doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Domain Availability

Domains Status
cesc.com Expires a year ago
cesc.net Expires 8 months ago
cesc.org Available. Register it now!
cesc.info Expires 2 years ago
cesc.biz Available. Register it now!
cesc.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
cesx.pf Available. Register it now!
ceec.pf Available. Register it now!
cdsc.pf Available. Register it now!
cedc.pf Available. Register it now!
desc.pf Available. Register it now!
cesf.pf Available. Register it now!
xesc.pf Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Low    Low

This shows your estimated traffic for cesc.pf compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

1,580,323th most visited website in the World

French Polynesia 102th most visited website in French Polynesia

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to cesc.pf, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
French Polynesia French Polynesia cesc.pf This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

Upgrade to see the latest reviews of cesc.pf in local directories
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Social Profiles

Facebook Page

We couldn't find a Facebook page for cesc.pf defined in your structured data.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with cesc.pf and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @CESC_PF is booked and it is linked to your website.

Le Conseil économique, social et culturel (CESC) de la Polynésie française est la 4ème institution du Pays. Suivez-nous sur FB http://t.co/1CvvztIKW4
TAHITI - Polynésie française
10 years ago
Great, we found a Twitter account for cesc.pf and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor cesc.pf’s Google ranking for custom keywords
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