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charlesworks.eu

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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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Denise Grothouse Denise Grothouse
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On-Page

Content

Title Tag

CharlesWorks worldwide website hosting with domain names like charlesworks.eu and email Peterborough NH New Hampshire. Let CharlesWorks host your website on servers located in Peterborough NH!

Length: 192 character(s) (1,458 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

charlesworks.eu - CharlesWorks local web hosting domain names email Peterborough NH New Hampshire - Let CharlesWorks host your website!

Length: 135 character(s) (841 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

CharlesWorks worldwide website hosting with domain names like charles...

charlesworks.eu/

charlesworks.eu - CharlesWorks local web hosting domain names email Peterborough NH New Hampshire - Let CharlesWorks host your website!

Mobile Version

charlesworks.eu

CharlesWorks worldwide website hosting with domain names like ...

charlesworks.eu - CharlesWorks local web hosting domain names email Peterborough NH New Hampshire - Let CharlesWor...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

charlesworks.eu currently has 0 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • peterborough 74
  • box 64
  • charlesworks 57
  • keene 37
  • computer 36
  • design 35
  • jaffrey 25
  • equipment 24
  • street 16
  • real 15

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.charlesworks.eu and charlesworks.eu as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.charlesworks.eu and charlesworks.eu to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for charlesworks.eu but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at charlesworks.eu/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://charlesworks.eu/terms_of_services.asp as all one word. Use hyphens in your URLs instead: http://charlesworks.eu/terms-of-services.asp.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile Rendering

charlesworks.eu on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Security

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.charlesworks.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 3 years ago.

The certificate issuer is GoDaddy.com, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Technologies

Server Uptime

Upgrade now and get notified when charlesworks.eu goes down.
Free Trial

Server IP

64.222.163.248

Server location: Manchester

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Encoding

Great, language/character encoding is specified: windows-1252

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

charlesworks.eu

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like charlesworks.eu doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Availability

Domains Status
charlesworks.com Expires 2 months ago
charlesworks.net Expires in a month
charlesworks.org This domain is booked
charlesworks.info This domain is booked
charlesworks.biz Expires 3 years ago

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
charlssworks.eu Available. Register it now!
charleswoeks.eu Available. Register it now!
charlesworrks.eu Available. Register it now!
cjarlesworks.eu Available. Register it now!
charleswodks.eu Available. Register it now!
charlesworsk.eu Available. Register it now!
charleswokrs.eu Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Mobile visits

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Google Analytics

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

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Social Profiles

Facebook Page

Cover picture of the CharlesWorks LLC Facebook Page

Likes394

URL
Name
CharlesWorks LLC
About
CharlesWorks does Web Development and SEO (Search Engine Optimizing). We're located in Peterborough NH. We believe in old fashioned customer service. We almost always answer our phone or at least will return your call! And our prices are VERY competitive.
Mission
Our mission at CharlesWorks is to see every business be online with an affordable website that is:
- Easy for visitors understand and to navigate
- Will be found by the major search engines
- Represent you or your business professionally
Meta Description
Since 1998 Charlesworks has provided web related services such as SEO (Search Engine Optimization), Website Creation, Website Modification, Website Development, Website Hosting, and Domain Names. See http://CharlesWorks.net for more detailed information.

We also handle telephone products and services such as VOIP (Voice Over Internet Protocol) digital telephones and VOIP telephone services.

CharlesWorks also handles Internet connectivity such as high speed DSL and T1 connections, including bonded T1 services.

We offer a newsletter at no charge that you can either sign up for at http://CharlesWorks.info or write to Adam@CharlesWorks.com to be placed on our newsletter list. Our newsletter is sent out just once each month. Our lists are not shared with anyone.

CharlesWorks offers some general information at http://CharlesWorks.tk about how to hook up several different email client softwares.
General information
Your website is an online reflection of you and/or your business. Regardless of how small or large your business is, if you aren't on the web, there is no measure of your potentially lost business opportunities.

That is why at CharlesWorks we want to see everybody be online with an affordable website that is:
- Easy for visitors understand and to navigate
- Will be found by the major search engines
- Represent you or your business professionally

We help our clients from start to finish, beginning with domain name registration, thru the hosting, email, and design.

If you don't know where to start, check out http://CharlesWorks.net/Portfolio or call CharlesWorks at 603-924-9867 and we can get you started right away!
Products
Web Design and Development, Website Changes and Modifications, Website Refurbishment, Domain Name Registration and Management, Website SEO (Search Engine Optimization), Web Hosting (own our own infrastructure), Email Hosting
Address
Peterborough
United States
Phone
(603) 924-9867
We found your brand's Facebook page, but it's not linking to charlesworks.eu.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with charlesworks.eu and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @CharlesWorks is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
23
Tweets
58
Bio
We are a web development company with our own hosting infrastructure located in New Hampshire since 1998!
Location
Peterborough, NH, USA
Created
11 years ago
We found a Twitter profile for your brand, but it's not linked to charlesworks.eu. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Facebook

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

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