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Marketing Checklist



Title Tag

CHIP - Deutschlands Webseite Nr. 1 für Computer, Handy und Home Entertainment

Length: 77 character(s)


Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

News, Test & Kaufberatung zu PC, Computer, Handy und Home Entertainment.

Length: 72 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

CHIP - Deutschlands Webseite Nr. 1 für Computer, Handy und Home Entertainment


News, Test & Kaufberatung zu PC, Computer, Handy und Home Entertainment.

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Keywords Cloud

  • windows 29
  • mehr 27
  • vor 26
  • die 23
  • std 22
  • und 20
  • chip 18
  • der 16
  • für 16
  • mit 15

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
windows 29
mehr 27
vor 26
die 23
std 22
Keywords (2 words) Freq Title Desc <H>
vor std 22
chip online 7
technical preview 7
die besten 6
samsung galaxy 6
Keywords (3 words) Freq Title Desc <H>
abonnieren alle chip 4
jetzt abonnieren alle 4
feed jetzt abonnieren 4
diesen feed jetzt 4
alle chip online 4

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 63 images on this web page.

32 ALT attributes are empty or missing.

  • http://omniture.chip.de/b/ss/chipdedesign/1/H.26.--NS/0?pageName=%2712451461_CHIP%20-%20Homepage%27
  • http://chip.ivwbox.de/cgi-bin/ivw/CP/264home;?r=&d=876154005
  • http://r.chip.de/images/pic.gif?m=c1&c=12451461&sep=%2C&tce=1&b=813479&l=2780&tid=9223&tp=&tn=Navigation+CHIP&tpn=&tc=9223&con=%22+con+%22&tit=CXO_Homepage%3A+CHIP+-+Homepage&url=http%3A%2F%2Fwww.chip.de%2F&json=0&random=1697361394&r=&cs=1
  • http://www.chip.de/ii/2/8/3/3/8/3/6/5/aufm-REDGRAF_433_Windows_10_Download-a525b701f912f67c.jpg
  • http://www.chip.de/ii/2/8/2/3/0/7/3/6/3a6ade74d5065bad.jpeg
  • http://www.chip.de/ii/2/8/3/1/9/0/3/7/ffbf7c6c7177f489.jpeg
  • http://www.chip.de/ii/2/8/2/1/1/8/2/1/8a86dc1bbc527144.jpeg
  • http://www.chip.de/ii/2/8/2/3/1/3/4/3/3f9bc1ed2cb270f8.jpeg
  • http://www.chip.de/ii/2/8/1/2/2/1/0/1/8eb4c89851f39d5b.jpeg
  • http://www.chip.de/ii/2/8/1/9/0/9/8/0/4c02d55421031d0d.jpeg
  • http://www.chip.de/ii/837798053_6ae5b0bafc.jpg
  • http://www.chip.de/ii/838730928_01d4afceef.jpg
  • http://www.chip.de/ii/835533060_96460dada7.jpg
  • http://www.chip.de/ii/838771566_a7516e6886.jpg
  • http://www.chip.de/ii/838685073_568e0c8330.jpg
  • http://www.chip.de/ii/838283957_fba70eb9da.jpg
  • http://www.chip.de/c1_i/rss-icon.gif
  • http://www.chip.de/c1_i/btn-rss-live-com.gif
  • http://www.chip.de/c1_i/btn-rss-my-yahoo.gif
  • http://www.chip.de/c1_i/btn-rss-google.gif

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

594,516    594,516

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.chip.de and chip.de to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap


Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • http://www.chip.de/Test_12430122.html
  • http://www.chip.de/Test_12430122.html?tid1=20432&tid2=0
  • http://www.chip.de/artikel/CHIP-Bestenlisten-Alle-Testsieger-im-ueberblick_12823667.html
  • http://www.chip.de/Test-Digitalkamera_13658113.html
  • http://www.chip.de/Test-Notebook_13658055.html
  • http://www.chip.de/Test-Home-Entertainment-Fernseher_24343261.html
  • http://www.chip.de/Test-PC-Hardware_24215565.html
  • http://www.chip.de/Test-Software_13659530.html
  • http://www.chip.de/Tipps-Tools_13101526.html
  • http://www.chip.de/DSL-Internet_13660046.html
  • http://www.chip.de/Video_17367032.html
  • http://www.chip.de/Test_12430122.html?tid1=82197&tid2=0
  • http://www.chip.de/Test-TFT-Monitor_13658199.html
  • http://www.chip.de/Test-MP3-Player_13608499.html
  • http://www.chip.de/Test-Home-Electronics_62723734.html
  • http://www.chip.de/Test-Fitness_62561622.html
  • http://www.chip.de/artikel/DSL-Tarife-Vergleich_68815182.html
  • http://www.chip.de/Test_12430122.html?tid1=64445&tid2=0
  • http://www.chip.de/headfoot/json/8659753/news_.json?t=14-09-26-13-48
  • http://www.chip.de/News_29559209.html
  • http://www.chip.de/News_29559209.html?tid1=9237&tid2=0
  • http://www.chip.de/News_29559209.html?tid1=42323&tid2=0
  • http://www.chip.de/handy/Handy-News_37170368.html
  • http://www.chip.de/News_29559209.html?tid1=20833&tid2=0
  • http://www.chip.de/News_29559209.html?tid1=38715&tid2=0
  • http://www.chip.de/News_29559209.html?tid1=9238&tid2=0
  • http://www.chip.de/News_29559209.html?tid1=48194&tid2=0
  • http://www.chip.de/headfoot/json/8659753/download_.json?t=14-09-26-13-48
  • http://www.chip.de/Downloads_13649224.html
  • http://www.chip.de/Downloads-Download-Charts_32427498.html
  • http://www.chip.de/Downloads-Download-Specials_14687716.html
  • http://www.chip.de/Downloads_13649224.html?of=0
  • http://www.chip.de/Downloads-Must-Have-Downloads_39127992.html
  • http://www.chip.de/Downloads_13649224.html?tid1=80453&tid2=0
  • http://www.chip.de/Downloads-Audio-Video_51685470.html
  • http://www.chip.de/Downloads_13649224.html?tid1=38910&tid2=0
  • http://www.chip.de/Downloads_13649224.html?tid1=38908&tid2=0
  • http://www.chip.de/Downloads-Foto-Grafik_51684538.html
  • http://www.chip.de/Downloads-Portable-Mobile_51686933.html
  • http://www.chip.de/Downloads_13649224.html?tid1=38906&tid2=0
  • http://www.chip.de/Downloads_13649224.html?tid1=38916&tid2=0
  • http://www.chip.de/Downloads-MacOS_51686905.html
  • http://www.chip.de/Downloads_13649224.html?tid1=38914&tid2=0
  • http://www.chip.de/Downloads_13649224.html?tid1=38913&tid2=0
  • http://www.chip.de/Downloads-Spiele_51686135.html
  • http://www.chip.de/Downloads_13649224.html?tid1=38912&tid2=0
  • http://www.chip.de/Web-Apps_38049259.html
  • http://www.chip.de/Downloads_13649224.html?tid1=38918&tid2=0
  • http://www.chip.de/Downloads_13649224.html?tid1=81185&tid2=0
  • http://www.chip.de/headfoot/json/8659753/handy_.json?t=14-09-26-13-48
  • http://www.chip.de/handy/Handy-Downloads_37057523.html
  • http://www.chip.de/handy/Handy-Test_37108733.html
  • http://www.chip.de/handy/Handy-Tarife_37057521.html
  • http://www.chip.de/handy/Handy-Tipps-Tools_37057513.html
  • http://www.chip.de/handy/Handy-Test-Smartphone_37130196.html
  • http://www.chip.de/artikel/Samsung-Galaxy_S5-Handy-Test_69028700.html
  • http://www.chip.de/news/Windows-10-Beta-ISO-Download-ist-jetzt-verfuegbar_73019643.html
  • http://www.chip.de/artikel/Cyberport-Prospekt-im-Oktober-Die-besten-Angebote-im-Check_72938682.html
  • http://www.chip.de/news/Technik-bei-Aldi-Sued-Tablet-Handy-und-WLAN-Repeater-im-Check_73040593.html
  • http://www.chip.de/news/Schluss-mit-lustig-Kinder-verbiegen-iPhones-im-Apple-Store_72885304.html
  • http://www.chip.de/news/App-fuer-Demonstranten-FireChat-schafft-Riesennetzwerk_73062124.html
  • http://www.chip.de/news/Die-Sims-4-Gratis-Updates-bringen-Geister-Pools-und-mehr_73066184.html
  • http://www.chip.de/news/LG-F60-Neues-Einsteiger-LTE-Handy-kommt_73064830.html
  • http://www.chip.de/news/Microsoft-Sway-Neue-Office-App-fuer-elegante-Praesentationen_73065972.html
  • http://www.chip.de/news/OnePlus-2-Neues-China-Flaggschiff-kommt-Mitte-2015_73062208.html
  • http://www.chip.de/news/Twilight-Vampir-Saga-als-Kurzfilmserie-auf-Facebook_73061807.html
  • http://www.chip.de/news/Aldi-Nord-LED-Lampen-zum-Spottpreis_73062093.html
  • http://www.chip.de/news/Sony-Xperia-Z3X-Unglaubliches-Kamera-Handy-mit-Next-Gen-CPU_71119931.html
  • http://www.chip.de/news/Anonymisierer-Tor-Bald-standardmaessig-im-Firefox-integriert_73065442.html
  • http://www.chip.de/s_specials/CHIP-Online-Newsletter-Service_46023661.html?icp=hp_topbox_newsletter
  • http://www.chip.de/rss/rss_ueberblick.html?icp=hp_topbox_rssuebersicht
  • http://www.chip.de/newsticker/data_for_ticker_utf8_15579241.json
  • http://www.chip.de/artikel/Vergleichs-Test-Netflix-Watchever-Maxdome-Amazon-Prime-Instant-Video-Sky-snap_72939482.html
  • http://www.chip.de/artikel/Galaxy-S4-HTC-One-Co.-10-klasse-Vorgaenger-Handys-zum-prima-Preis_72929148.html
  • http://www.chip.de/news/Nacktfoto-gegen-Nacktfotos-Big-Bang-Theory-Star-Kaley-Cuoco-zieht-blank_72479714.html
  • http://www.chip.de/news/Testen-und-bewerten-Acer-Aspire-Switch-10-FHD_72885530.html
  • http://www.chip.de/artikel/WLAN-ac-und-n-Alle-WLAN-Router-Im-Test_72959611.html
  • http://www.chip.de/artikel/Acer-Aspire-E5-571G-611H-NX.MLCEG.002-Notebook-Test_72942227.html?icp=hp5a-box1
  • http://www.chip.de/artikel/Asus-Transformer-Pad-TF103C-1A031A-Tablet-Test_72801641.html?icp=hp5a-box2
  • http://www.chip.de/artikel/Samsung-SDXC_PRO_64GB_-MB-SG64D-SD-Karte-Test_72886165.html?icp=hp5a-box3
  • http://www.chip.de/artikel/CHIP-Bestenlisten-Alle-Testsieger-im-ueberblick_12823667.html?icp=bl-home-tuk
  • http://www.chip.de/artikel/Kleiner-geht-s-nicht-50-Windows-Tools-unter-1-MByte_47180192.html
  • http://www.chip.de/artikel/Windows-10-gratis-selber-bauen_72138988.html
  • http://www.chip.de/artikel/Sony-Xperia_Z3_Compact-Handy-Test_72881332.html
  • http://www.chip.de/artikel/Handy-Charts-Die-CHIP-Smartphone-Testsieger_71222752.html
  • http://www.chip.de/video/Samsung-Galaxy-S6-Fakten-Geruechte-Video_72757906.html
  • http://www.chip.de/video/GoPro-Hero-4-black-vs.-GoPro-Hero-4-silver-Praxis-Test-Video_73017860.html
  • http://www.chip.de/video/Landwirtschafts-Simulator-2015-Gameplay-Trailer-Video_72964607.html
  • http://www.chip.de/video/EU-Energielabel-fuer-Staubsauger-erklaert-Video_72939780.html
  • http://www.chip.de/Video_17367032.html?tid1=30596&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=30597&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=41236&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=48771&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=51808&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=52223&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=54721&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=68029&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=71122&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=83343&tid2=0
  • http://www.chip.de/news/Deutsche-Bahn-Gratis-Internetzugang-fuer-die-1.-Klasse_73019620.html
  • http://www.chip.de/news/GTA-IV-First-Person-Mod-Jetzt-zum-Download_72857522.html
  • http://www.chip.de/news/Windows-10-Release-Alle-Features-der-Technical-Preview_61421472.html
  • http://www.chip.de/artikel/Windows-Installation-dauert-ewig-NTLite-beschleunigt_72940536.html
  • http://www.chip.de/news/Apple-iOS-8.0.2-loescht-alle-Userdaten_72910171.html
  • http://www.chip.de/artikel/CHIP-Foto-Awards-2014-Alle-Gewinner_72826288.html
  • http://www.chip.de/artikel/Schnaeppchen-des-Tages_69870742.html
  • http://www.chip.de/News_29559209.html?tid1=9226&tid2=0
  • http://www.chip.de/Test_12430122.html?tid1=9227&tid2=0
  • http://www.chip.de/Tipps-Tools_13101526.html?tid1=9229&tid2=0
  • http://www.chip.de/Downloads_13649224.html?tid1=9232&tid2=0
  • http://www.chip.de/Specials_12838364.html?tid1=9234&tid2=0
  • http://www.chip.de/Cloud-DSL_13660046.html?tid1=19506&tid2=0
  • http://www.chip.de/ME2_23262110.html?tid1=26784&tid2=0
  • http://www.chip.de/Video_17367032.html?tid1=30593&tid2=0
  • http://www.chip.de/Sicherheit_17955338.html?tid1=33656&tid2=0
  • http://www.chip.de/artikel/CHIP-Bestenlisten-Alle-Testsieger-im-ueberblick_12823667.html?tid1=43706&tid2=0
  • http://www.chip.de/Community_30236020.html?tid1=44563&tid2=0
  • http://www.chip.de/Web-Apps_38049259.html?tid1=46949&tid2=0
  • http://www.chip.de/CHIP-Gutscheine_70416936.html?tid1=82846&tid2=0
  • http://www.chip.de/free2play_70417117.html?tid1=82849&tid2=0
  • http://www.chip.de/artikel/Kostenlose-Software-Vollversionen-zum-Download_33286732.html
  • http://www.chip.de/Downloads-Download-Charts-Top-100-der-Woche_32368489.html
  • http://www.chip.de/downloads/Word-2013_44807647.html
  • http://www.chip.de/Downloads-Desktop-Modding_50760575.html?tid1=38940&tid2=0
  • http://www.chip.de/Downloads-Download-Charts-Top-100-der-Woche_32368489.html?xbl_category=38942
  • http://www.chip.de/news/DSL-Speedtest-kostenlos-Jetzt-DSL-Geschwindigkeit-testen_33840716.html
  • http://www.chip.de/downloads/Minecraft_51705378.html
  • http://www.chip.de/downloads/VLC-media-player_13005928.html
  • http://www.chip.de/downloads/Firefox_13014344.html
  • http://www.chip.de/downloads/AVG-Anti-Virus-Free_12996954.html
  • http://www.chip.de/artikel/Treiber-Download_24726040.html
  • http://www.chip.de/artikel/Handy-orten-So-finden-Sie-Ihr-Handy-wieder_49282125.html
  • http://www.chip.de/news/Samsung-Galaxy-S5-kaufen-Preis-ohne-Vertrag-bereits-unter-600-Euro_68162900.html
  • http://www.chip.de/artikel/Alle-Ebook-Reader-im-Test_57914196.html
  • http://www.chip.de/artikel/Samsung-Galaxy_S4-Handy-Test_61712154.html
  • http://www.chip.de/Test-Navigation_13658165.html
  • http://www.chip.de/artikel/iPhone-6-Test-und-iPhone-6-Plus-Test-Die-neuen-iPhones-von-Apple-im-Test_72756354.html
  • http://www.chip.de/downloads/Windows-10-Technical-Preview-Beta-32-Bit_73018629.html
  • http://www.chip.de/downloads/Windows-10-Technical-Preview-Beta-64-Bit_72189999.html
  • http://www.chip.de/webapps/Windows-Insider-Program_73064665.html
  • http://www.chip.de/downloads/TreeSize-Free_13001595.html
  • http://www.chip.de/downloads/Joomla_21687904.html
  • http://www.chip.de/rss/rss_top_dl_specials.xml
  • http://www.chip.de/artikel/Windows-7-Neu-installieren-mit-kostenlosem-ISO_46353107.html
  • http://www.chip.de/artikel/Windows-9-Beta-Top-9-Features-fuer-Windows-9_72072056.html
  • http://www.chip.de/artikel/c1_artikel_14363982.html
  • http://www.chip.de/rss/rss_ueberblick.html
  • http://www.chip.de/video/Microsoft-presents-Windows-10-Die-Highlights-Video_73066145.html
  • http://www.chip.de/video/Sway-Neue-Office-App-von-Microsoft-Video_73065880.html
  • http://www.chip.de/video/Haftung-bei-Bentgate-und-iOS-8-Rechtsanwalt-Solmecke-klaert-auf-Video_73064956.html
  • http://www.chip.de/video/Microsoft-presents-Windows-10-Continuum-Video_73064435.html
  • http://www.chip.de/video/Microsoft-presents-Windows-10-Video_73061387.html
  • http://www.chip.de/rss/rss_videos_most_wanted.xml
  • http://www.chip.de/video/Bentgate-Teenager-verbiegen-iPhones-im-Apple-Store-Video_73041194.html
  • http://www.chip.de/video/Sony-Xperia-Z3-Erster-Praxis-Test-Video_72479916.html
  • http://www.chip.de/video/Windows-9-Alle-Fakten-und-Geruechte-Video_72294276.html
  • http://www.chip.de/video/iPhone-6-Teardown-Video_72885042.html
  • http://www.chip.de/artikel/Sony-Xperia_Z3-Handy-Test_72857338.html
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  • http://www.chip.de/news/HTC-One-M8-Life-Hinweise-auf-eindrucksvollen-5-5-Zoll-Boliden_73062081.html
  • http://www.chip.de/news/CHIP-FOTO-VIDEO-Mit-der-neuen-Ausgabe-zum-Foto-Meister_73061336.html
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  • http://www.chip.de/s_specials/Datenschutz-CHIP-Online_45829526.html
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  • http://www.chip.de/cxo/Kontakt_10901850.html
  • http://www.chip.de/cxo/Content-Management-mit-InterRed_34796631.html
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

chip.de on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Avoid landing page redirects

Optimize images

Enable compression

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 4 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

169.6 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.09 second(s) (81.35 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: German

Detected: English


The language you have specified for your website is different than the language detected by Google™. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
chip.com Expires in 4 years
chip.net Expires in 5 years
chip.org This domain is booked
chip.info This domain is booked
chip.biz Expires 10 months ago
chip.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
xhip.de This domain is booked
cgip.de This domain is booked
chup.de This domain is booked
chio.de This domain is booked
fhip.de This domain is booked
dhip.de This domain is booked
chi.de This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


93%    93%

Vendor reliability

93%    93%


93%    93%

Child safety

91%    91%

This ‪‬‬data is provided by WOT™.


Server Uptime

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Server IP

Server location: MANCHESTER


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 85 Errors, 39 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to undefined.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires 8 months ago.

The certificate issuer is Cybertrust Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

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Facebook Views

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Facebook Page

Cover picture of the CHIP Facebook Page

Talking About15,743


CHIP - Deutschlands Webseite Nr. 1 für Computer, Handy und Home Entertainment. www.chip.de
CHIP ist der führende und unabhängige Verbraucherberater und Community-Treffpunkt rund um Computer & Communications für dein digitales Ich.
Company overview
CHIP ist eine der erfolgreichsten deutschen Medienmarken im Internet.
Meta Description
Das Facebook-Team von CHIP:

Florian Konrad Schmitz, verantwortlich (fks)
Beatrice Predan-Hallabrin (bph)
Katrin Ambros (kaa)
Marie-Christin Preschl (mpr)
Manuel Lehmann (mle)
Christoph Daher (cda)
Josephine Rath (jr)

Dies ist die offizielle Facebook-Community von CHIP. Die Seiten auf Facebook von www.chip.de werden unterhalten von der CHIP Digital GmbH, München. CHIP Digital GmbH ist ein Unternehmen der Hubert Burda Media.

Wir behalten uns das Recht vor, Spam bzw. jeglichen beleidigenden, unangemessenen, themenfremden, anstößigen oder irreführenden Inhalt von der Facebook-Seite zu entfernen.

CHIP Digital GmbH
St.-Martin-Straße 66
81541 München

Tel: +49 (0)89 / 7 46 42-500
Fax +49 (0)89 / 7 46 42-261
Kontakt: info@chip.de

Geschäftsführung: Thomas Pyczak (CEO), Dr. Georg Pagenstedt (CMO), Thomas Koelzer (CTO), Markus Scheuermann (CFO)
Verantwortlich i.S.d MDSTV für den redaktionellen Inhalt:
Martin Gollwitzer, Carl Schneider und Joseph Reitberger.

Registergericht München HRB 104168
USt.-Ident.Nr. DE 155 289 492

© Copyright 1996-2014, CHIP Digital GmbH, alle Rechte vorbehalten. Jegliche Vervielfältigung oder Weiterverbreitung in jedem Medium als Ganzes oder in Teilen bedarf der schriftlichen Zustimmung der CHIP Digital GmbH.
The data relating to the Facebook Page is publicly available.

Twitter™ Account


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] CHIP Online

Total page +1s106,010

Total circles you're in31,982

CHIP Online
Downloads, News, Test & Kaufberatung zu PC, Computer, Handy und Home Entertainment.
Downloads, News, Test & Kaufberatung zu PC, Computer, Handy und Home Entertainment.

Die Fanseite auf Google+ von www.chip.de sowie download.chip.eu wird unterhalten von der CHIP Digital GmbH, München. CHIP Digital GmbH ist ein Unternehmen der Hubert Burda Media.

CHIP Digital GmbH
St.-Martin-Straße 66
81541 München

Tel +49 (0)89 / 7 46 42-500 
Kontakt: info@chipxonio.com

Geschäftsführung: Thomas Pyczak (CEO), Dr. Georg Pagenstedt (CMO), Thomas Koelzer (CTO), Markus Scheuermann (CFO)
Verantwortlich i.S.d MDSTV für den redaktionellen Inhalt: 
Martin Gollwitzer und Carl Schneider

Registergericht München HRB 104168
USt.-Ident.Nr. DE 155 289 492

© Copyright 1996-2014, CHIP Digital GmbH, alle Rechte vorbehalten. Jegliche Vervielfältigung oder Weiterverbreitung in jedem Medium als Ganzes oder in Teilen bedarf der schriftlichen Zustimmung der CHIP Digital GmbH.

Wir behalten uns das Recht vor, Spam bzw. jeglichen beleidigenden, unangemessenen, themenfremden, anstößigen oder irreführenden Inhalt von der Google+-Seite zu entfernen.

Das Google+-Team von CHIP Digital:
Florian Konrad Schmitz, verantwortlich (fks)
Beatrice Predan-Hallabrin (bph)
Katrin Ambros (kaa)
Marie-Christin Preschl (mpr)
Manuel Lehmann (mle)
Christoph Daher (cda)
Josephine Rath (jr)
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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SERP Checker

Google™ Ranking

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Traffic Estimations

Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

527th most visited website in the World

19th most visited website in  Germany


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Germany chip.de This domain is booked
Austria chip.at This domain is booked
Switzerland chip.ch This domain is booked
Italy chip.it This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.