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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Nordic Walking Portal Społecznościowy - chodzę z kijami

Length: 55 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Portal społecznościowy o tematyce Nordic Walking. Wszystko czego potrzebujesz znajdziesz na naszej stronie: kalendarium, relacje, zdjęcia, blogi, instruktorzy.

Length: 159 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Nordic Walking Portal Społecznościowy - chodzę z kijami

Portal społecznościowy o tematyce Nordic Walking. Wszystko czego potrzebujesz znajdziesz na naszej stronie: kalendarium, relacje, zdjęcia, blogi, i...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 22 0 0 0
<H2> Imprezy promowane:
<H2> Zapisy na kursy:
<H2> Ostatnio na blogach użytkowników:
<H2> Zdjęcia użytkowników:
<H2> Akywny Dzień Kobiet w Koszwicach koło Lublińca
<H2> Poznaliśmy nazwiska najlepszych kijkarzy Trójmiasta!
<H2> Tłusty czwartek - święto łasuchów i nie tylko
<H2> Młodej Parze Hip, Hip, Hurra! Helenie i Marcinowi życzymy wszystkiego, co najlepsze
<H2> Grand Prix Nowej Wsi Lęborksiej ponownie pod patronatem portalu
<H2> Była zabawa, dużo się działo i całej nocy było mało - 23 stycznia w Dziemianach podsumowano nordicowy sezon 2015 - relacja Alfreda S.
<H2> Patriotycznie i charytatywnie na Mazowszu - relacja z imprezy NW
<H2> II Siedlecki Marsz Charytatywny Pamięci Dzieci Zamojszczyzny odbędzie się już w tę niedzielę!
<H2> Zachodniopomorskie w tym roku zostanie opanowane przez nordic walkerów! Z końcem kwietnia rusza Grand Prix Województwa Zachodniopomorskiego
<H2> Szwecja podbita! Właśnie wróciliśmy z Zimowych Szlaków Szwecji
<H2> Panel logowania:
<H2> Partner techniczny
<H2> Film
<H2> Wyszukiwanie:
<H2> Pogoda
<H2> Ostatnio dodane zdjęcia:
<H2> Ostatnio na forum:
<H2> Obecnie na stronie:
and 19 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 37 images on this web page.

11 ALT attributes are empty or missing.
and 6 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.
and 41 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile visits

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Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: English

Detected: Polish

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.


Server Uptime

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Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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Facebook Page

Cover picture of the Nordic Walking - Facebook Page

Talking About47

Nordic Walking -
Jedyny portal w Polsce skupiający wszystko o Nordic Walking. Największe kalendarium imprez, relacje, zdjęcia, wyniki, informacje o kursach, aktualności z kraju i świata, forum, baza tras i zajęć... DOŁĄCZ DO NAS! :)
Meta Description
TEN PORTAL POWSTAŁ SPECJALNIE DLA CIEBIE ZAPRASZAMY! Dajemy możliwość wymiany doświadczeń, integrować ludzi aktywnych, nawiązywać nowe znajomości, promować imprezy Nordic Walking, jak i szerzyć wiedzę o Nordic Walking. Ponad to na znajdziemy wszelkie niezbędne aktualne informacje z kraju i świata, kalendarium, zapowiedzi imprez, relacje, wywiady, galerie zdjęć, forum, wyniki, trasy, dobór sprzętu... jednym słowem „Nordic Walking w pigułce”. Zachęcamy każdego do przyłączenia się i dzielenia się z innymi tym co się dzieje u Was!
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @chodzezkijami is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

7 years ago
We found a Twitter profile for your brand, but it's not linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


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