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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Tarrafal :: Município Participado

Length: 33 character(s) (227 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Município do Tarrafal :: Município Participado

Length: 46 character(s) (262 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version


Tarrafal :: Município Participado

Município do Tarrafal :: Município Participado

Mobile Version


Tarrafal :: Município Participado

Município do Tarrafal :: Município Participado

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
2 3 28 1 0
<H1> Câmara Municipal do Tarrafal
<H1> Tarrafal :: Município Participado
<H2> Mensagem de Condolências
<H2> Comunicado de Concurso para Atribuição e Licenças de Táxi no Município do Tarrafal
<H2> Candidatura a Formação Superior em Portugal 2019/20
<H3> 1. Publicações
<H3> 2. Roteiros Turísticos
<H3> 3. Informações
<H3> 4. Fale Connosco
<H3> EM DEFESA INFÂNCIA: Ativado Comité Municipal
<H3> AÇÃO SOCIAL: Câmara vai reabilitar novas habitações
<H3> EMPREENDEDORISMO: 10 jovens recebem kits para desenvolverem negócios
<H3> FORMAÇÃO PROFISSIONAL: Uma aposta para formar jovens
<H3> Galeria de Imagens
<H3> Flash News
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Hasta Pública
<H3> Links Externos
<H3> Plano de Actividades e Orçamento 2018
<H3> O Presidente
<H3> Siga-nos no Facebook
<H3> inquérito
<H3> Quem está Online
<H3> Últimas Notícias
<H3> Mais Lida
<H3> Siga-nos
<H3> Contatos
<H4> Como Avalia o Programa das Festas de “Nho” Santo Amaro 2018?
and 31 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 10 jovens recebem kits 2
  • prazo serão aplicados 8
  • ativado comité municipal 3
  • formar jovens 2
  • ação social 3
  • câmara municipal 15
  • imposto municipal 8
  • terreno municipal 8
  • encontra-se aberta 8
  • 1ª prestação 8
  • antigo décima 8
  • defesa infância 3
  • desenvolverem negócios 2
  • formação profissional 4
  • formação superior 2
  • hasta pública 16
  • tanque sita 8
  • veículos automóveis 8
  • 2ª prestação 8
  • balcão único 8

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 15 images on this web page.

2 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Portuguese

Detected: Portuguese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.cmt.cv and cmt.cv as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.cmt.cv and cmt.cv to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for cmt.cv but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at cmt.cv/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://cmt.cv/images/Plano_de_Atividades_e_Orcamentoo_2018.pdf as all one word. Use hyphens in your URLs instead: http://cmt.cv/images/Plano-de-Atividades-e-Orcamentoo-2018.pdf.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a class="login-switch" href="/index.php/component/user/?view=login" onclick="showBox('ja-user-login 59x20 <a class="register-switch" href="/index.php/component/users/?task=registration" onclick="showBox('ja
<a class="fancybox8765" href="images/stories/gallery/tarrafal-1.jpg" title="Tarrafal Antigo"><img sr 46x14 <a class="fancybox8004" href="images/stories/gallery/Pesca.jpg" title="Pesca Artesanal"><img src="im
<a class="fancybox8004" href="images/stories/gallery/Pesca.jpg" title="Pesca Artesanal"><img src="im 47x14 <a class="fancybox7000" href="images/stories/gallery/Baia-Verde-1.jpg" title="Baía do Tarrafal"><img
<a class="fancybox6114" href="images/stories/gallery/Tarrafal-Mo.jpg" title="Mato Mendes"><img src=" 47x14 <a class="fancybox6088" href="images/stories/gallery/tarrafal-santigo1.jpg" title="Baía do Tarrafal"
<a class="fancybox6088" href="images/stories/gallery/tarrafal-santigo1.jpg" title="Baía do Tarrafal" 47x14 <a class="fancybox6993" href="images/stories/gallery/Campo.jpg" title="Campo de Concentração"><img s
<a href="index.php?option=com_content&amp;view=article&amp;id=97&amp;catid=14">José Pedro Nunes Soar 140x14 <a href="index.php?option=com_content&amp;view=article&amp;id=4&amp;catid=105&amp;Itemid=915">Mensag
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like cmt.cv could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Missing 'og:type'

Property 'og:image' should be at least 200x200px


Tarrafal :: Município Participado

Missing 'og:description'

og:image http://cmt.cv/plugins/content/facebooklikeandshare/link.png
og:url http://cmt.cv/
og:title Tarrafal :: Município Participado
og:locale pt_PT
og:site_name Câmara Municipal do Tarrafal
and 1 more.
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires in 12 days.

The certificate issuer is cPanel, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

61%    61%

You could reduce (11.1 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

23%    23%

You could reduce 77% (273.0 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 64 uncached asset(s) listed below.

URL Freshness lifetime
/t3-assets/css_f10a6.css Expiration not specified
/t3-assets/css_685f7.css Expiration not specified
/plugins/system/japopup/fancybox/js/jquery-1.7.1.min.js Expiration not specified
/plugins/system/japopup/fancybox/js/jquery.easing.1.3.js Expiration not specified
/plugins/system/japopup/fancybox/js/jquery.fancybox-1.2.1.js Expiration not specified
/plugins/system/japopup/fancybox/css/jquery.fancybox.css Expiration not specified
/media/system/js/validate.js Expiration not specified
/images/ecnontro_infancia%203.jpg Expiration not specified
/images/jpns_ministra_es.jpg Expiration not specified
/images/vereador_pedro_pina2.jpg Expiration not specified
/images/Eva_Lopes.jpg Expiration not specified
/images/resized/images/dom_paulino_evora_120_120.jpg Expiration not specified
/images/resized/images/taxi_120_120.png Expiration not specified
/images/resized/images/cmt_120_120.jpg Expiration not specified
/images/stories/gallery/tarafal.jpg Expiration not specified
/images/stories/gallery/Pesca-thumb.jpg Expiration not specified
/images/stories/gallery/Baia%20Verde.jpg Expiration not specified
/images/stories/gallery/tarrafall.JPG Expiration not specified
/images/stories/gallery/tarrafal-sant.jpg Expiration not specified
/images/stories/gallery/Campo-thumb.jpg Expiration not specified
/images/Plano%20Atividade.jpg Expiration not specified
/images/Presidente.jpg Expiration not specified
/media/system/css/system.css Expiration not specified
/templates/ja_social/images/header-bg2.gif Expiration not specified
/templates/ja_social/images/logo.png Expiration not specified
/templates/ja_social/images/search-bg.png Expiration not specified
/templates/ja_social/images/sep-w.gif Expiration not specified
/templates/ja_social/images/icons/icon-user.png Expiration not specified
/templates/ja_social/images/ja-login-bg.gif Expiration not specified
/templates/ja_social/images/icons/icon-register.png Expiration not specified
/templates/ja_social/images/trans-bg.png Expiration not specified
/templates/ja_social/images/mainnav-active-l.png Expiration not specified
/templates/ja_social/images/mainnav-active-r.png Expiration not specified
/images/stories/home.png Expiration not specified
/templates/ja_social/images/arrow3.png Expiration not specified
/templates/ja_social/images/grad-01.gif Expiration not specified
/images/stories/icon-10.png Expiration not specified
/images/stories/icon-9.png Expiration not specified
/images/stories/icon-7.png Expiration not specified
/images/stories/icon-8.png Expiration not specified
/templates/ja_social/images/container-bg.gif Expiration not specified
/modules/mod_jaslideshow/assets/themes/social/images/bg-slideshow1.gif Expiration not specified
/modules/mod_jaslideshow/assets/themes/social/images/line-slideshow.gif Expiration not specified
/templates/ja_social/images/heading-bg.gif Expiration not specified
/templates/ja_social/images/icon-date.png Expiration not specified
/templates/ja_social/images/icon-user.png Expiration not specified
/templates/ja_social/images/readon-bg.gif Expiration not specified
/templates/ja_social/images/grad-d1.gif Expiration not specified
/plugins/system/jat3/jat3/base-themes/default/images/bullet.gif Expiration not specified
/templates/ja_social/images/bullet-arrow.gif Expiration not specified
/templates/ja_social/images/icons/icon-facebook.png Expiration not specified
/templates/ja_social/images/icons/icon-twitter.png Expiration not specified
/templates/ja_social/images/icons/icon-rss.png Expiration not specified
/templates/ja_social/images/icons/icon-home.png Expiration not specified
/templates/ja_social/images/icons/icon-phone.png Expiration not specified
/templates/ja_social/images/icons/icon-email.png Expiration not specified
/modules/mod_jaslideshow/assets/themes/social/images/active-slideshow.png Expiration not specified
/templates/ja_social/images/icons/disscusion.png Expiration not specified
/templates/ja_social/images/icons/blog.png Expiration not specified
/templates/ja_social/images/icons/opinion.png Expiration not specified
/templates/ja_social/images/icons/communication.png Expiration not specified
/templates/ja_social/images/button-left.png Expiration not specified
/templates/ja_social/images/button-mid.png Expiration not specified
/templates/ja_social/images/button-right.png Expiration not specified
and 61 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when cmt.cv goes down.
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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like cmt.cv doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Mobile visits

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Google Analytics


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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

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