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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

BabyCenter - Community

Length: 22 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Missing

The meta description for babycenter.com is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
1 4 3 7 0
<H1> Welcome to the community
<H2> Posts about pregnancy
<H2> Posts about babies
<H2> Posts about getting pregnant
<H2> Popular posts in community
<H3> Member login
<H3> Me and My Grandparents photo contest
<H3> Please sign in
<H4> Popular Groups
<H4> Get Help
<H4> Membership & Newsletters
<H4> BabyCenter Shortcuts
<H4> BabyCenter Mobile
<H4> Our U.S. Sites
<H4> Our International Sites
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • latest 32
  • babycenter 25
  • ago 25
  • registry 20
  • birth 18
  • baby 14
  • mins 14
  • club 13
  • pregnant 13
  • pregnancy 13

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
latest 32
babycenter 25
ago 25
registry 20
birth 18
Keywords (2 words) Freq Title Desc <H>
latest mins 14
mins ago 14
birth club 13
registry party 12
babycenter games 12

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 36 images on this web page.

34 ALT attributes are empty or missing.

http://b.scorecardresearch.com/p?c1=2&c2=6035600&cv=2.0&cj=1
http://community.babycenter.com/mod_pagespeed_static/1.JiBnMqyl6S.gif

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 34 images on babycenter.com. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,009,991    1,009,991

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

We've discovered %(IndexedPagesCount)s pages on %(domain)s in Google's index.

To make sure all of the pages on %(domain)s are crawled and indexed, create and submit an XML sitemap to the major search engines. Building backlinks to your internal pages will also help search engines find, crawl and index them. Nofollow links from reputable forums, discussion boards and social media will also help crawlers find and index your pages.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
Write more content

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://community.babycenter.com/post/a58925878/what_are_you.....
http://community.babycenter.com/post/a58920727/15w3d_twin_dream_last_night
http://community.babycenter.com/post/a58907509/need_some_advice
http://community.babycenter.com/groups/a4095/vbac_support
http://community.babycenter.com/post/a58727341/moms_2_be_chat
http://community.babycenter.com/post/a58743742/pregnant_or_not
http://community.babycenter.com/post/a58926322/anyone_get_migraines
http://community.babycenter.com/post/a58907665/strange_stuff_in_birth_record._...still_good_candidate
http://community.babycenter.com/post/a58924078/2_section._can_i_vbac
http://community.babycenter.com/post/a58833859/show_off_your_2nd_trimester_bumps
http://community.babycenter.com/groups/a425315/plus_size_and_pregnant
http://community.babycenter.com/groups/a4592405/the_exclusive_pumpers
http://community.babycenter.com/post/a58926079/i_think_im_done....
http://community.babycenter.com/post/a58926724/magic_pill
http://community.babycenter.com/post/a58898461/kokoska_lalu_etc
http://community.babycenter.com/post/a58924789/simply_carried
http://community.babycenter.com/post/a58904089/crying_baby
http://community.babycenter.com/post/a58913980/why_does_my_toddler_hate_me_lol
http://community.babycenter.com/post/a58600753/september_2015_clomid_hopefuls_come_on_may_babies_5_bfps_so_far_yes
http://community.babycenter.com/groups/a6697565/clomid_cycle_chicks
http://community.babycenter.com/post/a58087102/fet_coming_up
http://community.babycenter.com/groups/a696465/high-tech_methods_for_getting_pregnant_-_ivf_icsi_fet
http://community.babycenter.com/post/a58925743/what_is_the_transfer_like
http://community.babycenter.com/post/a58921240/sibling_name_for_elijah_nathaniel
http://community.babycenter.com/groups/a5678105/african_american_moms_and_moms_to_be
http://community.babycenter.com/post/a49608958/praying_in_our_isaac_vi
http://community.babycenter.com/post/a58701910/anybody_doing_day_5_pgs
http://community.babycenter.com/post/a58873696/fullness_in_the_uterusabdomen..did_u_get_bfp
http://community.babycenter.com/post/a58554637/transfer_date_september_4
http://community.babycenter.com/post/a58857844/target_registry_party_5_grand_prize_-_two_registry_truths_and_a_fib
http://community.babycenter.com/groups/a6759211/january_2016_birth_club
http://community.babycenter.com/post/a58854208/target_registry_party_1_-_most_exciting_registry_item
http://community.babycenter.com/post/a58857862/babiesrus_registry_party_6_-_ultimate_baby_shopping_list
http://community.babycenter.com/groups/a6759217/march_2016_birth_club
http://community.babycenter.com/post/a58857001/target_registry_party_4_-_helpful_registry_resources
http://community.babycenter.com/post/a58856146/target_registry_party_3_-_overwhelming_registries
http://community.babycenter.com/profile/dundun_supermom
http://community.babycenter.com/post/a58847188/true_life_fake_mom_tm2_previews_pg.42
http://community.babycenter.com/groups/a25/bargain_hunters
http://community.babycenter.com/post/a58855102/target_registry_party_2_-_planning_your_registry
http://community.babycenter.com/post/a58878907/where_is_my_pizza
http://community.babycenter.com/contest/757/me_and_my_grandparents
http://community.babycenter.com/groups/a43905/am_i_pregnant
http://community.babycenter.com/groups/a16185/baby_names
http://community.babycenter.com/groups/a25215/breastfeeding_support_and_help
http://community.babycenter.com/groups/a6720413/getting_pregnant
http://community.babycenter.com/groups/a165/parents_of_teens_and_tweens
http://community.babycenter.com/groups/a75/support_for_diagnosed_infertility
http://community.babycenter.com/groups/a6729241/grief_and_loss_directory
http://community.babycenter.com/groups/a407785/babycenter_contests_fun_games
http://community.babycenter.com/groups/a45/friends_of_babycenter
http://community.babycenter.com/groups/a850405/parenting_advice
http://community.babycenter.com/groups/a6743476/mommy_mentors_-_first_trimester
http://community.babycenter.com/groups/a6743479/mommy_mentors_-_second_trimester
http://community.babycenter.com/groups/a6743482/mommy_mentors_-_third_trimester
http://community.babycenter.com/groups/a1777745/baby_gear
http://community.babycenter.com/groups/a744225/holiday_central
http://community.babycenter.com/groups/a155/big_kids
http://community.babycenter.com/groups/a199215/teaching_your_baby_and_toddler_to_sleep
http://community.babycenter.com/groups/topic/10/big_kid?sortby=
http://community.babycenter.com/groups/topic/25/birth_club_buddies?sortby=
http://community.babycenter.com/groups/topic/19/family_life?sortby=
http://community.babycenter.com/groups/topic/18/feeding_nutrition?sortby=
http://community.babycenter.com/groups/topic/3/fertility_issues_concerns?sortby=
http://community.babycenter.com/groups/topic/15/fun_entertainment?sortby=
http://community.babycenter.com/groups/topic/2/getting_pregnant?sortby=
http://community.babycenter.com/groups/topic/35/great_debates?sortby=
http://community.babycenter.com/groups/topic/6/grief_loss?sortby=
http://community.babycenter.com/groups/topic/17/health_fitness?sortby=
http://community.babycenter.com/groups/topic/265/holidays_celebrations?sortby=
http://community.babycenter.com/groups/topic/13/home_hobbies?sortby=
http://community.babycenter.com/groups/topic/12/kids_health_development?sortby=
http://community.babycenter.com/groups/topic/16/learning_school?sortby=
http://community.babycenter.com/groups/topic/286/mom_mentors?sortby=
http://community.babycenter.com/groups/topic/20/money_shopping?sortby=
http://community.babycenter.com/groups/topic/14/parents_like_you?sortby=
http://community.babycenter.com/groups/topic/11/tween_teen?sortby=
and 72 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://community.babycenter.com/post/a58925878/what_are_you..... as all one word. Use hyphens in your URLs instead: http://community.babycenter.com/post/a58925878/what-are-you......

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

community.babycenter.com on an iPhone
community.babycenter.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Reduce server response time

Optimize images

Leverage browser caching

Enable compression

Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

community.babycenter.com

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
babycenter.net Expires 2 years ago
babycenter.org This domain is booked
babycenter.info This domain is booked
babycenter.biz Expires 2 years ago
babycenter.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
xommunity.babycenter.com Available. Register it now!
cimmunity.babycenter.com Available. Register it now!
conmunity.babycenter.com Available. Register it now!
comnunity.babycenter.com Available. Register it now!
communtiy.babycenter.com Available. Register it now!
comjunity.babycenter.com Available. Register it now!
communit6.babycenter.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

90%    90%

Child safety

89%    89%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when community.babycenter.com goes down.
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Server IP

23.218.95.18

Server location: Dulles

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 2 years ago.

The certificate issuer is GeoTrust Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for babycenter.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with babycenter.com and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

Book your brand on Twitter

Google+ Page

This is the Google+ page for babycenter.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of community.babycenter.com in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor community.babycenter.com’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High

This shows your estimated traffic for babycenter.com compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

729th most visited website in the World

282th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to babycenter.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0.2%    0.2%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States babycenter.us This domain is booked
India babycenter.in This domain is booked
Brazil babycenter.com.br This domain is booked
United Kingdom babycenter.co.uk This domain is booked
Canada babycenter.ca This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.