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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

BabyCentre - Community

Length: 22 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

BabyCentre is the most complete online resource for new and expectant parents featuring resources such as unique baby names, newborn baby care and baby development stages

Length: 170 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

BabyCentre - Community

community.babycentre.co.uk/

BabyCentre is the most complete online resource for new and expectant parents featuring resources such as unique baby names, newborn baby care and baby developmen...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
2 0 0 1 0
<H1> Welcome to the BabyCentre Community
<H1> Meet people from our community
<H4> Meet other parents. Share your photos. Get helpful advice.
<H6> Popular Photos
<H6> Community Activity
and 2 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • babycenter 16
  • birth 14
  • group 12
  • club 12
  • members 11
  • post 11
  • seconds 10
  • ago 10
  • commented 9
  • babycentre 9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
babycenter 16
birth 14
club 12
group 12
members 11
Keywords (2 words) Freq Title Desc <H>
birth club 12
seconds ago 10
commented post 9
club seconds 8
whats opinion 7

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 24 images on this web page.

22 ALT attributes are empty or missing.

http://community.babycentre.co.uk/img/header/search/search_icon15.gif.pagespeed.ce.wazmp0pxXc.gif
http://imageserve.babycenter.com/9/000/349/xdKgyC9ZZ9ZDrG9qZXWLsmYx1pxhlVbb_sq.jpg
http://imageserve.babycenter.com/21/000/349/vZWwSGDDJp5WsMScsJwhgGm9fCtYxmyd_sq.jpg
http://imageserve.babycenter.com/24/000/349/mjBcdG2OPFZ56Vq2KnMmKyRcoeVCGQNN_sq.jpg
http://imageserve.babycenter.com/20/000/349/2mVvnpLJJ6TzNMb3wNfvc3TAhLOojZXp_sq.jpg
http://imageserve.babycenter.com/28/000/157/TWYlpREDAT1Hr10Qep3dgwxrfp6pb0kI_sm.jpg
http://imageserve.babycenter.com/8/000/121/ZRhDJIpNU221Vhv3ZZCEl6y4ldSFhuMv_sm.jpg
http://imageserve.babycenter.com/15/000/023/TGkwPt5Y1PhVVjf4R8T3xggakPWfIZXg_sm.jpg
http://imageserve.babycenter.com/12/000/129/6TVkSUR3lyCooQsg4nSwnrA5KFi2Ad0C_sm.jpg
http://community.babycenter.com/img/def_av2.jpg
http://imageserve.babycenter.com/18/000/120/1BSTNDlo61ew9XWQhwSHJIRFUtl5xhQD_sq.jpg
http://imageserve.babycenter.com/0/000/349/IqUbUeltVjxADXR0TK7lae2uIH6mjL8z_sq.jpg
http://imageserve.babycenter.com/27/000/349/67VbZAn6tXQNtAJogzdk2j47BatlhczL_sq.jpg
http://imageserve.babycenter.com/27/000/303/vFNz7vaTTpmrBOWy4Xr4BppwlxuYtwj1_sq.jpg
http://community.babycenter.com/img/def_av1.jpg
http://community.babycenter.com/img/def_av3.jpg
http://imageserve.babycenter.com/22/000/349/Qo0OeUaYvshE7I1IM5ndsWccGpJIxHRW_lg.jpg
http://assets.babycenter.com/ims/2013/01/MyPregTodayAppAd_EN-UKversion.jpg
http://secure-au.imrworldwide.com/cgi-bin/m?ci=mcn&cg=babycenter&cc=1&ts=noscript
and 14 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 22 images on babycentre.co.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters
.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://community.babycentre.co.uk/photos/liquorice_allsorts/8121803
http://community.babycentre.co.uk/profile/owl_lover
http://community.babycentre.co.uk/post/a27130629/where_to_get_pretty_personalised_baby_girl_things
http://community.babycentre.co.uk/groups/a3892085/march_2015_birth_club
http://community.babycentre.co.uk/post/a27127407/does_anybody_know
http://community.babycentre.co.uk/groups/a3892095/august_2015_birth_club
http://community.babycentre.co.uk/post/a27130667/baby_not_pooed
http://community.babycentre.co.uk/groups/a3891253/december_2014_birth_club
http://community.babycentre.co.uk/post/a27130615/stupid_f_pop_ups
http://community.babycentre.co.uk/groups/a3890613/september_2014_birth_club
http://community.babycentre.co.uk/post/a27130435/waters_going
http://community.babycentre.co.uk/groups/a3892083/february_2015_birth_club
http://community.babycentre.co.uk/post/a27130595/would_just_like_some_advice_feeling_horrible_right_now
http://community.babycentre.co.uk/groups/a215/actively_trying
http://community.babycentre.co.uk/post/a27129235/calling_all_pedants
http://community.babycentre.co.uk/groups/a712475/whats_your_opinion_on_...
http://community.babycentre.co.uk/post/a27130369/raspberry_leaf_tea
http://community.babycentre.co.uk/post/a27130365/rear_facing_car_seat_without_isofix......ideas_anyone
http://community.babycentre.co.uk/groups/a3889543/april_2014_birth_club
http://community.babycentre.co.uk/groups/a3892091/june_2015_birth_club
http://community.babycentre.co.uk/groups/topic/1/birth_clubs
http://community.babycentre.co.uk/groups/a3892611/babycentres_antenatal_classes
http://community.babycentre.co.uk/groups/a3892491/wyoo_this_outfit
http://community.babycentre.co.uk/groups/a3873735/baby_blues_bad_day_pnd_and_more
http://community.babycentre.co.uk/groups/a714315/cloth_nappy_group
http://community.babycentre.co.uk/groups/a12175/am_i_being_unreasonable
http://community.babycentre.co.uk/groups/a3145/baby_led_weaning
http://community.babycentre.co.uk/groups/a275/baby_names
http://community.babycentre.co.uk/post/a27104081/breastfeeding_children_till_they_are_7
http://community.babycentre.co.uk/post/a27102463/the_night_chat
http://community.babycentre.co.uk/post/a27107137/wyoo_who_you_might_vote_for_if_the_polls_closed_at_10pm_tonight_now_with_bad_poll
http://community.babycentre.co.uk/post/a27121969/slimming_world
http://community.babycentre.co.uk/post/a27120889/what_did_you_call_your_baby
http://community.babycentre.co.uk/post/a27123901/religion_am_i_the_only_one_who...
http://community.babycentre.co.uk/post/a27114819/cycle_buddy_thread_30_nov_to_6_dec_busted_out
http://community.babycentre.co.uk/post/a27108219/whats_your_first_name
http://community.babycentre.co.uk/post/a27109377/reasons_to_go_to_a_and_e
http://community.babycentre.co.uk/post/a27104973/post_your_names_-
http://community.babycentre.co.uk/groups/topic/4/baby_issues?sortby=
http://community.babycentre.co.uk/groups/topic/1/birth_clubs?sortby=
http://community.babycentre.co.uk/groups/topic/10/childcare_and_school?sortby=
http://community.babycentre.co.uk/groups/topic/12/cities_and_towns?sortby=
http://community.babycentre.co.uk/groups/topic/6/family_life?sortby=
http://community.babycentre.co.uk/groups/topic/2/fertility_problems?sortby=
http://community.babycentre.co.uk/groups/topic/35/getting_pregnant?sortby=
http://community.babycentre.co.uk/groups/topic/25/grief_and_loss?sortby=
http://community.babycentre.co.uk/groups/topic/8/health_fitness_and_nutrition?sortby=
http://community.babycentre.co.uk/groups/topic/11/just_for_fun?sortby=
http://community.babycentre.co.uk/groups/topic/5/life_with_a_toddler?sortby=
http://community.babycentre.co.uk/groups/topic/13/parenting_around_the_world?sortby=
http://community.babycentre.co.uk/groups/topic/14/politics_and_issues?sortby=
http://community.babycentre.co.uk/groups/topic/15/pop_culture_and_celebrity_gossip?sortby=
http://community.babycentre.co.uk/groups/topic/9/work_and_money?sortby=
and 48 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://community.babycentre.co.uk/photos/liquorice_allsorts/8121803 as all one word. Use hyphens in your URLs instead: http://community.babycentre.co.uk/photos/liquorice-allsorts/8121803.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

community.babycentre.co.uk on an iPhone
community.babycentre.co.uk on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

community.babycentre.co.uk

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
babycentre.com Expires 3 years ago
babycentre.net Expires 3 years ago
babycentre.org This domain is booked
babycentre.info This domain is booked
babycentre.biz Expires 2 years ago
babycentre.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
xommunity.babycentre.co.uk Available. Register it now!
cimmunity.babycentre.co.uk Available. Register it now!
conmunity.babycentre.co.uk Available. Register it now!
comnunity.babycentre.co.uk Available. Register it now!
communitg.babycentre.co.uk Available. Register it now!
communit7.babycentre.co.uk Available. Register it now!
ccommunity.babycentre.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when community.babycentre.co.uk goes down.
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Server IP

23.45.89.144

Server location: TOKYO

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for babycentre.co.uk.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with babycentre.co.uk and add a CTA to really maximize your social media marketing efforts.

Local

Local Directories

Upgrade to see the latest reviews of community.babycentre.co.uk in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor community.babycentre.co.uk’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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