Marketing Checklist Top priorities for competitivedge.com :
79 personalized tasks for
online marketing success!
Competitive Advantage: Sports Psychology and Mental Toughness | Sports Psychology, Peak Performance and Overcoming Fears & Blocks
Length: 129 character(s)
Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
|<H1> Welcome coaches, athletes, and parents...|
|<H1> Browse Resources by Role...|
|<H1> FEARS, BLOCKS, SLUMPS?|
|<H1> SIGN UP FOR OUR FREE EMAIL NEWSLETTER|
|<H2> Search form|
|<H2> User Menu 2|
|<H2> Read More|
|<H2> Read More|
|<H2> Read More|
|<H2> I use breakthrough techniques that result in quickly and effectively getting athletes of all ages unstuck and back on track.|
|<H2> Featured Blog Entry|
|<H2> ATHLETES' BILL OF RIGHTS|
|<H2> Featured Product|
|<H2> Video Coaching Series|
|<H2> Tips for Parents, Coaches and Athletes|
|<H2> Dr. G in the media|
|<H2> Do you struggle with sports slumps, blocks or performance anxiety?|
|<H2> Are you stuck in the clutches of a performance slump?|
|<H2> Do you consistently perform better in practice than in competition?|
|<H2> Do you hang on to your mistakes, bad breaks, and failures?|
|<H2> Is “choking” a close friend of yours?|
|<H2> Do you regularly lose to weaker opponents?|
|<H2> Do fears and blocks get in your way during your sports performances?|
|<H2> Is motivation a problem for you?|
|<H2> Has an injury knocked you off track and undermined your self-confidence?|
|<H3> Browse by role|
|<H5> This is Your Brain on Sports|
|<H6> Sports Psychology, Peak Performance and Overcoming Fears & Blocks|
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
We found 18 images on this web page.
14 ALT attributes are empty or missing.
Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.
Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.
Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.
Check the images on your website and make sure effective alternative text is specified for each image.
Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
Good, your website's IP address is forwarding to your website's domain name.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.
It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.
Good, the URLs look clean.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens as word separators, it does not for underscores.
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.
Created 20 years ago
Expires in 5 years
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Resource: Check out this amazing idea.
Resource: Check out this amazing idea for improving the user experience with a special favicon.
68.8 KB (World Wide Web average is 2 Mb)
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.
0.52 second(s) (133.46 kB/s)
Your website is fast. Well done.
Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.
Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.
Monitor your server and receive SMS alerts when your website is down with a web monitoring service.
Great, you have declared the language.
Make sure your declared language is the same as the language detected by Google™.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Structured Data Markup
Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
Register the various extensions of your domain to protect your brand from cybersquatters.
|xompetitivedge.com||Available. Register it now!|
|cimpetitivedge.com||Available. Register it now!|
|conpetitivedge.com||Available. Register it now!|
|comoetitivedge.com||Available. Register it now!|
|competitivesge.com||Available. Register it now!|
|competitivefge.com||Available. Register it now!|
|competitivedbe.com||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Server location: Absecon
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.