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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Home - ISGLOBAL

Length: 15 character(s) (137 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for creal.cat is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
14 40 1 0 0
<H1> ISGlobal | Barcelona Institute for GlobalHealth
<H1> Actualidad
<H1> La actividad física es beneficiosa para las personas fumadoras, independientemente de los niveles de contaminación del aire
<H1> Entrevistamos a Antoni Trilla: ¿Dengue en España?
<H1> ISGlobal colabora en la elaboración de las nuevas Guías Europeas sobre Ruido Ambiental de la OMS
<H1> La revisión del sistema de evaluación del personal investigador es imprescindible para impulsar la ciencia abierta
<H1> Nuestra presencia global
<H1> Mantente informado
<H1> Conoce a nuestros expertos
<H1> Inscríbete en nuestros cursos
<H1> Síguenos
<H1> Facebook
<H1> Twitter
<H1> Vimeo
<H2> Comienza la VII edición del Master en Salud Global, con un número récord de alumnos y alumnas
<H2> Mark Nieuwenhuijsen recibe el premio John Goldsmith 2018
<H2> Cardiopatía isquémica, demencias, ictus y EPOC se sitúan como las principales causas de muerte en España
<H2> ¡Ya está disponible la memoria anual 2017!
<H2> Planificación Urbana, Medio Ambiente y Salud
<H2> Resistencias Antimicrobianas
<H2> Eliminación de la Malaria
<H2> Salud Materna, Infantil y Reproductiva
<H2> Chagas
<H2> Planificación Urbana, Medio Ambiente y Salud
<H2> Resistencias Antimicrobianas
<H2> Eliminación de la Malaria
<H2> Salud Materna, Infantil y Reproductiva
<H2> Chagas
<H2> Planificación Urbana, Medio Ambiente y Salud
<H2> Marruecos
<H2> Bolivia: Plataforma de Atención Integral a los Pacientes con Chagas
<H2> Mozambique
<H2> Recibe nuestro boletín
<H2> Beatriz Galatas: contribuyendo a eliminar la malaria en Mozambique
<H2> Maria Foraster: Cómo el ruido urbano perjudica nuestra salud
<H2> David Rojas: Contribuyendo a diseñar ciudades más saludables
<H2> Máster en Investigación Clínica: Especialidad Salud Internacional
<H2> Máster en Investigación Clínica: Especialidad Microbiología Clínica
<H2> Máster en Salud Pública
<H2> Máster en Salud Global
<H2> Diploma de Fundamentos en Salud Global
<H2> Máster en Investigación Clínica: Especialidad Salud Internacional
<H2> Máster en Investigación Clínica: Especialidad Microbiología Clínica
<H2> Máster en Salud Pública
<H2> Máster en Salud Global
<H2> Diploma de Fundamentos en Salud Global
<H2> Máster en Investigación Clínica: Especialidad Salud Internacional
<H2> Actualidad
<H2> Publicaciones y Multimedia
<H2> Formación
<H2> Análisis y Desarrollo
<H2> Investigación
<H2> Iniciativas
<H2> Sobre ISGlobal
<H3> Una iniciativa de :
and 52 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • esfuerzos internacionales dirigidos 2
  • promover ciudades sostenibles 3
  • especialidad microbiología clínica 2
  • especialidad salud internacional 3
  • sitio web 2
  • blog health 2
  • evidencias científicas 3
  • oferta formativa 2
  • planificación urbana 5
  • prev next 2
  • resistencias antimicrobianas 6
  • alianza isglobal 2
  • desarrollo sostenible 2
  • presencia global 3
  • investigación clínica 5
  • salud materna 5
  • boletín isglobal 2
  • salud global 6
  • publicaciones científicas 2
  • salud pública 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.creal.cat and creal.cat as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.creal.cat and creal.cat to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked creal.cat/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for creal.cat but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at creal.cat/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/comienza-la-vii-edicion-del-master-en-salud-global-con-un-numero-record-de-alumnos-y-alumnas
https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/mark-nieuwenhuijsen-recibe-el-premio-john-goldsmith-2018
https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/cardiopatia-isquemica-demencias-e-ictus-se-situan-como-las-principales-causas-de-muerte-en-espana
https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/-ya-esta-disponible-la-memoria-anual-2017-
https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/la-actividad-fisica-tiene-beneficios-respiratorios-para-las-personas-fumadoras-independientemente-de-los-niveles-de-contaminacion-del-aire
https://www.isglobal.org/es/event/-/asset_publisher/nVsLg5I1q6UT/content/-dengue-en-espana-
https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/isglobal-colabora-en-la-elaboracion-de-la-nuevas-guias-europeas-sobre-ruido-ambiental-de-la-oms
https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/la-revision-del-sistema-de-evaluacion-es-el-primer-paso-para-impulsar-la-ciencia-abierta
https://www.isglobal.org/es/video/-/asset_publisher/fXC2c747BWmd/content/beatriz-galatas-contribuyendo-a-eliminar-la-malaria-en-mozambique
https://www.isglobal.org/es/video/-/asset_publisher/fXC2c747BWmd/content/maria-foraster-como-afecta-el-ruido-urbano-a-nuestra-salud
https://www.isglobal.org/es/video/-/asset_publisher/fXC2c747BWmd/content/david-rojas-contribuyendo-a-disenar-ciudades-mas-saludables
https://www.isglobal.org/es/programme-train/-/asset_publisher/oSgA0dGQ1Hzi/content/master-en-investigacion-clinica-especialidad-salud-internacional
https://www.isglobal.org/es/programme-train/-/asset_publisher/oSgA0dGQ1Hzi/content/master-en-investigacion-clinica-especialidad-microbiologia-clinica
https://www.isglobal.org/es/programme-train/-/asset_publisher/oSgA0dGQ1Hzi/content/master-en-salud-publica
https://www.isglobal.org/es/programme-train/-/asset_publisher/oSgA0dGQ1Hzi/content/master-en-salud-global
https://www.isglobal.org/es/programme-train/-/asset_publisher/oSgA0dGQ1Hzi/content/diploma-de-fundamentos-en-salud-global
and 11 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.isglobal.org/es/new/-/asset_publisher/JZ9fGljXnWpI/content/comienza-la-vii-edicion-del-master-en-salud-global-con-un-numero-record-de-alumnos-y-alumnas as all one word. Use hyphens in your URLs instead: https://www.isglobal.org/es/new/-/asset-publisher/JZ9fGljXnWpI/content/comienza-la-vii-edicion-del-master-en-salud-global-con-un-numero-record-de-alumnos-y-alumnas.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Created 13 years ago

Expiration date unavailable

Your domain, creal.cat, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

creal.cat on an iPhone
creal.cat on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

www.creal.cat

Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like creal.cat doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets, consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Language

Declared: Spanish

Detected: Spanish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
creal.com Expires in 8 months
creal.net Expires in 7 hours
creal.org Expires 2 months ago
creal.info Available. Register it now!
creal.biz Expires 8 months ago
creal.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
crael.cat Available. Register it now!
crewl.cat Available. Register it now!
cr4al.cat Available. Register it now!
cfeal.cat Available. Register it now!
crea.cat This domain is booked
creak.cat Available. Register it now!
crwal.cat Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when creal.cat goes down.
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Server IP

84.88.83.19

Server location: Barcelona

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to crealsv07.creal.cat.

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

Renew your SSL certificate now, it expires 4 years ago.

The certificate issuer is SomeOrganization.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for creal.cat.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with creal.cat and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@ISGLOBALorg

The Twitter™ Account @ISGLOBALorg is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
8,087
Tweets
23,074
Bio
Barcelona Institute for Global Health / Instituto de Salud Global de Barcelona / Institut de Salut Global de Barcelona
Location
Barcelona
Created
8 years ago
We found a Twitter profile for your brand, but it's not linked to creal.cat. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor creal.cat’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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