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Jessica Lewis Jessica Lewis
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Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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SEO

Title Tag

Online Shopping in Pakistan: Fashion, Electronics & Books| Daraz.pk

Length: 67 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Daraz.pk offers Online shopping in Pakistan. Buy latest Electronics, Mobiles, Books, Fashion accessories & more retail products. Cash on Delivery countrywide.

Length: 158 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Online Shopping in Pakistan: Fashion, Electronics & Books| Daraz.pk

www.daraz.pk/

Daraz.pk offers Online shopping in Pakistan. Buy latest Electronics, Mobiles, Books, Fashion accessories & more retail products. Cash on Delivery countrywide.

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 58 0 0 0
<H2> 0 Recommended for you
<H2> Mi Note 4 - C6 - 5.5" - 3GB - 32GB - 13MP - 4G - Black
<H2> Mi Note 4 - C6 - 5.5" - 3GB - 32GB - 13MP - 4G - Black
<H2> Infinix Hot 4 - X557 - 16GB - 2GB - Luxurious Gold
<H2> Mi Redmi 4A - 5.0" - 2GB - 16GB - 13MP - 4G - Grey
<H2> Infinix Zero 4 Plus - X602 - 64GB - 4GB - Gray - 4G LTE
<H2> Infinix Hot 4 - X557 - 16GB - 2GB - Sandstone Black
<H2> Mi Redmi 4A - 5.0" - 2GB - 16GB - 13MP - 4G - Gold
<H2> TCL 40 S4900 - Golive Smart TV - 40" - Black
<H2> TCL 40 S4900 - Golive Smart TV - 40" - Black
<H2> Silicon DZ09 Smart Watch With Sim Memory Card - Black
<H2> Moonlight DZ09 GSM Smart Watch with TF Card Option (Facebook & Whatsapp Edition) - Golden
<H2> Mi Redmi 4A - 5.0" - 2GB - 32GB - 13MP - 4G - Grey
<H2> The Vitamin Company Natural American Glutathione Whitening Supplement (Vita White)
<H2> Mi Redmi 4A - 5.0" - 2GB - 32GB - 13MP - 4G - Gold
<H2> Mi Redmi 4A - 5.0" - 2GB - 32GB - 13MP - 4G - Gold
<H2> Lenovo K5 Plus - 5.0" - 16GB - 2GB RAM - 13MP Camera - Gold - 4G LTE
<H2> Pakexpress DZ09 - GSM Smart Mobile Watch With+ Bluetooth Head set - White
<H2> Haier B8500 - Full HD LED TV - 32 Inch - Black
<H2> KE Laptop E-Table Cooling Pad - Black & White
<H2> Moonlight DZ09 - GSM Smart Mobile Watch - Black
<H2> Tarzz Pink Carnation Lawn Enchanting 2 Piece Unstitched Pima Lawn Collection
<H2> Infinix S2 - X522 - 5.2" - Selfie Wefie Dual Camera - 16GB - Black
<H2> Mardaz Pack Of 5 Multicolour Cotton T-Shirts For Men
<H2> Mardaz Pack Of 5 Multicolour Cotton T-Shirts For Men
<H2> Mardaz Pack of 5 - Multicolor Cotton T-Shirts For Men
<H2> EGala Pack of 3 - Multicolor Cotton Polo Shirts for Men - EGN-3Polo-Multi
<H2> Deals Smart Watch SIM & Card Supported - Black
<H2> Aybeez Black And Gray Pc Cotton Pack Of 2 Polo T Shirt With Front Logo
<H2> Sola Singhar Buy 1 Loafer get 1 Sandal free
<H2> KE GSM Smart Mobile Watch - Black & Silver
<H2> Aybeez (Navy Blue,Grey And Red) Cotton Pack Of 3 Trousers For Men
<H2> Samsung Galaxy Grand Prime Plus - 5.0" - 8GB - 1.5GB RAM - 8MP Camera - Gold
<H2> Samsung Galaxy Grand Prime Plus - 5.0" - 8GB - 1.5GB RAM - 8MP Camera - Gold
<H2> QMobile X700 Pro - Dual Sim - 16GB ROM - 2GB RAM - 5MP Camera - Gold
<H2> Lenovo A2010 - 8GB - 4G - Black
<H2> Deals DZ-09 - Smart Watch - Sim Memory Card & Camera Mobile Support - Black
<H2> Mi VR Gear - Black
<H2> HOMAGE Microwave Oven HMS -2010S - 20Ltrs - Silver
<H2> Lenovo ZUK Z1 - 64GB - White
<H2> Mi 10000mAh Power Bank - Silver
<H2> Canbebe Canbebe Jumbo Maxi 56's-FA06761
<H2> Canbebe Canbebe Jumbo Maxi 56's-FA06761
<H2> Canbebe Canbebe Jumbo Midi 62's-FA06670
<H2> DW Viagra 100 mg - 6 Tablets in new packing
<H2> L'Oreal Professionnel Serioxyl - Denser Hair
<H2> Canbebe Canbebe Jumbo Mini 72's - FA06669
<H2> Infinix Original Adaptable Flash Charger for Infinix - White
<H2> QMobile X700 Pro Lite - 1GB - 8GB - Gold
<H2> Gaba National GNR-163SS - Single door Refrigerator - Silver (Brand Warrant
<H2> Lenovo A5000 - 5" - 8GB ROM - 1GB RAM - 8MP Camera - Black
<H2> Lenovo A5000 - 5" - 8GB ROM - 1GB RAM - 8MP Camera - Black
<H2> Apple iPhone 7 - 128GB - Without Face Time - Jet Black
<H2> Samsung Grand Prime Plus - Dual Sim - 8GB - LTE - Gold - 4G LTE
<H2> HTC 626 LTE Desire - 16GB - Blue Lagoon
<H2> Infinix Zero 4 Plus - X602 - 5.98" - 64GB - 4GB RAM - 20.7MP - Gold - 4G LTE
<H2> Apple iPhone 7 - 128GB - Without Face Time - Black
<H2> Huawei Y360 - 4GB - White
<H1> Enrich Your Experience of Online Shopping in Pakistan with Daraz.pk
and 56 more.
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • men 28
  • shoes 23
  • fashion 21
  • gaming 20
  • fitness 20
  • appliances 19
  • shirts 18
  • camera 17
  • clothing 16
  • watches 16
  • infinix 15
  • baby 15
  • smart 14
  • games 14
  • tablets 13
  • phones 13
  • gold 12
  • toys 12
  • discover 11
  • tablet 10
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Men 28
Shoes 23
Fashion 21
Gaming 20
Fitness 20
Keywords (2 words) Freq Title Desc <H>
Black Rs 9
Small Appliances 5
Mi Redmi 5
Redmi 4A 5
Skin Care 4
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 226 images on this web page.

19 ALT attributes are empty or missing.

data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5...
https://cdn.dynamicyield.com/api/8766951/images/36d7802661e2e__Bachat-Bazar-Slider.jpg
https://cdn.dynamicyield.com/api/8766951/images/2e534c97d098f__Redmi-Note4-Slider-780x354.jpg
https://cdn.dynamicyield.com/api/8766951/images/2de70887f0632__HP_Slider-min.jpg
https://cdn.dynamicyield.com/api/8766951/images/14b2295483c88__pl_slider_3.jpg
https://cdn.dynamicyield.com/api/8766951/images/1dfd1a194d2d__Slider.jpg
https://static.daraz.pk/api/8766951/images/291c303d7b7a5__desktop_slider.jpg
https://cdn.dynamicyield.com/api/8766951/images/7763d15665e4__slider-min.jpg
https://cdn.dynamicyield.com/api/8766951/images/aa4bd6e11d8d__HP_Slider.jpg
https://cdn.dynamicyield.com/api/8766951/images/24cca3ba4cb1c__BigHomeMakeOver_slider.jpg
https://cdn.dynamicyield.com/api/8766951/images/28f43ef3fb99f__Slider.jpg
https://static.daraz.pk/cms/2017/W14/pod_160x100.png
https://static.daraz.pk/cms/2017/W14/pp_160x100.png
https://static.daraz.pk/cms/2017/W14/ls_160x100.png
https://static.daraz.pk/cms/2017/W14/RS-Downloadapp.png
https://static.daraz.pk/cms/2017/W15/Infinix-MFL.jpg
https://cdn.dynamicyield.com/api/8766951/images/1a27f47b1de8d__pl_popup.jpg
https://eu-dbug-tam.sociomantic.com/adv/debug.gif?e=%7B%22customer%22%3A%7B%22identifier%22%3A%7B%22errors%22%3A%5B%22equals-unn%22%2C%22not-string-number%22%5D%7D%7D%7D&a=daraz-pk&v=adv2.07.1&c=false&h=https%3A%2F%2Fwww.daraz.pk%2F&r=&cachebuster=031740469158949036
https://nova.collect.igodigital.com/c2/7208785/track_page_view?payload=%7B%22title%22%3A%22Online%20Shopping%20in%20Pakistan%3A%20Fashion%2C%20Electronics%20%26%20Books%7C%20Daraz.pk%22%2C%22url%22%3A%22https%3A%2F%2Fwww.daraz.pk%2F%22%2C%22referrer%22%3A%22%22%7D
and 14 more.
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

71,643    71,643
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A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.daraz.pk and daraz.pk as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.daraz.pk and daraz.pk to the same site.

Redirect non-www to www

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

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URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We have not found a Blog on this website.

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In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on daraz.pk to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

daraz.pk on an iPhone
daraz.pk on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

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Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Leverage browser caching

Prioritize visible content

Reduce server response time

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Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold” content in under one second.

Unfortunately, the mobile page speed for daraz.pk is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

daraz.pk

Length: 5 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

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404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like daraz.pk doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Page Size

772.5 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.