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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

DEV Community 👩‍💻👨‍💻

Length: 24 character(s) (155 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Where programmers share ideas and help each other grow.

Length: 55 character(s) (346 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

DEV Community 👩‍💻👨‍💻


Where programmers share ideas and help each other grow.

Mobile Version

DEV Community 👩‍💻👨‍💻


Where programmers share ideas and help each other grow.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 2 35 43 0
<H1> Join our DEV Community :)
<H2> DEV Up Your Style
<H2> Need more relevant posts? Sign in to customize your feed:
<H3> Python Chat Tutorial with Django and React
<H3> The 2019 React Developer RoadMap
<H3> Level Up Your Ruby Skillz: Working With Arrays
<H3> Game of Frameworks: JavaScript Trends of 2019
<H3> Threat Modelling Serverless
<H3> Introduction to computer forensics
<H3> CI/CD Pipeline: A Gentle Introduction
<H3> Modes of Failure (Part 2)
<H3> Practical Coding Patterns For Boss Developers #1: Special Case
<H3> #discuss Visual Studio Futures: Intelligent Productivity and Collaboration from Anywhere
<H3> #help Is “Defensive Programming” actually healthy?
<H3> #showdev Creating 404 page in react using React Router
<H3> CSS & JS Camp 2019
<H3> #help What would be best Language to make a web based video conferencing app? 🤔
<H3> Ruby's Hidden Gems, Delegator and Forwardable
<H3> What I've Learnt In 10 Years as a Developer
<H3> Introducing Battles and an Update on SVGs
<H3> JavaScript async and await in loops
<H3> Software Architecture: Therac-25 the killer radiation machine
<H3> A Primer on Basic Electronics and Circuits
<H3> Rust Must-Know Crates
<H3> Top 5 DEV Comments from the Past Week
<H3> #discuss Vanilla JS Data Binding With Classes From Scratch
<H3> Cost of Code Ownership
<H3> How To Empower A Gatsby Blog With Draft Posts
<H3> componentWillMount() vs componentDidMount()
<H3> Testing: Automation exploration
<H3> Service Workers
<H3> 64 Cores on Fire: Supercharging My Development Experience
<H3> #help Help out a junior dev, rate my CV?
<H3> Announcing DEV Listings
<H3> Hacking Code Review: Share a resource
<H3> Maybe I Should Have Just Used create-react-app
<H3> #discuss How do you practice coding?
<H3> #showdev Top UI Libraries by App Developers - vol. 9
<H4> community sponsors
<H4> key links
<H4> javinpaul・May 8 (5 hours ago)
<H4> Molly Struve・May 8 (8 hours ago)
<H4> Andrew Stetsenko・May 8 (7 hours ago)
<H4> Tanya Janca・May 8 (2 hours ago)
<H4> Paula・May 8 (8 hours ago)
<H4> Marko Anastasov・May 8 (5 hours ago)
<H4> Vaidehi Joshi・May 8 (7 hours ago)
<H4> James Hickey・May 8 (9 hours ago)
<H4> Jonathan Carter・May 8 (3 hours ago)
<H4> Cubicle Buddha・May 8
<H4> Paramanantham Harrison・May 8 (3 hours ago)
<H4> Vuild・May 8
<H4> Sarthak Sharma・May 8 (9 hours ago)
<H4> Michael Kohl・May 8 (9 hours ago)
<H4> Rob Waller・May 8 (8 hours ago)
<H4> Kushagra Gour・May 8 (15 hours ago)
<H4> Zell Liew 🤗・May 8 (16 hours ago)
<H4> Carlos Caballero・May 8
<H4> Erika Heidi・May 7
<H4> Christopher Durham・May 7
<H4> Peter Kim Frank・May 7
<H4> Milos Protic・May 7
<H4> Michael Larson・May 7
<H4> RG・May 8
<H4> Victoria Fluharty・May 7
<H4> Arlene・May 8
<H4> Trevor Brixey・May 8
<H4> Ryan Levick・May 8
<H4> Jake Lewis・May 7
<H4> Ben Halpern・May 7
<H4> Nick Holden・May 7
<H4> Harriet・May 8
<H4> Justin Horner・May 7
<H4> App Developers・May 8
<H4> #help
<H4> #ama
<H4> #discuss
<H4> #explainlikeimfive
<H4> #healthydebate
<H4> #meta
<H4> trending guides/resources
and 78 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • min read save saved 35
  • past week 2
  • privacy policy terms 2
  • announcing dev listings 2
  • dev feed 2
  • dev community 4
  • app developers 2
  • junior dev 2
  • feed 4
  • dev team 2
  • practice coding 2
  • best language 2
  • hours ago 16
  • actually healthy 2
  • defensive programming 2
  • react hooks 2
  • microsoft azure 3
  • policy 3
  • conduct 2
  • web 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,216,825    1,216,825

We've discovered 1,216,825 pages on dev.to.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.dev.to and dev.to as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.dev.to and dev.to to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://dev.to/molly_struve as all one word. Use hyphens in your URLs instead: https://dev.to/molly-struve.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol


The DEV Community

Where programmers share ideas and help each other grow.

og:type website
og:image https://thepracticaldev.s3.amazonaws.com/i/6hqmcjaxbgbon8ydw93z.png
og:url https://dev.to/
og:title The DEV Community
og:description Where programmers share ideas and help each other grow.
og:site_name The DEV Community
and 1 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

dev.to on an iPhone
dev.to on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Tap Targets

Make tap targets bigger and/or add more space between them.

Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google Lighthouse to find exactly which buttons or links are impacting mobile friendliness.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
dev.com Expires in 5 years
dev.net Expires in 2 months
dev.org Expires in 6 years
dev.info Expires in a year
dev.biz Expires 2 months ago
dev.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
deev.to Available. Register it now!
def.to Available. Register it now!
edv.to Available. Register it now!
ddv.to Available. Register it now!
deb.to Available. Register it now!
cev.to Available. Register it now!
drv.to Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


61%    61%

Child safety

61%    61%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when dev.to goes down.
Free Trial

Server IP

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 9 months.

The certificate issuer is GlobalSign nv-sa.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
Free Trial


Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares1283

Facebook Comments250

Facebook Likes672

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for dev.to.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with dev.to and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @ThePracticalDev is booked and it is linked to your website.

Great posts from the amazing https://t.co/xHvFQQ9jeO community, with some opinion and humor mixed in. Created by @bendhalpern. Join https://t.co/xHvFQQ9jeO!
5 years ago
Great, your Twitter account is linked to dev.to. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Instagram Account

DEV Community 👩‍💻👨‍💻
Coding resources and commentary.
Curated by @jessissocial
We found your Instagram account, but it's not linking to dev.to.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that you’ve got hundreds of millions of people ready to enjoy your content.

Use your social media audience to unearth insights for your digital marketing.

Crunchbase Entry

Crunchbase image for Dev.to
Online social community of developers
Last updated at
a month ago
Crunchbase is a platform used by millions, offering public information about businesses and individuals.

Good news, dev.to has been listed on https://www.crunchbase.com/organization/dev-to. Make sure the details listed are correct and up to date. You can suggest edits to your page by creating a profile at crunchbase.com.


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor dev.to’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

This shows your estimated traffic for dev.to compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Free Trial

Traffic Rank

8,294th most visited website in the World

United States 5,898th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to dev.to, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States United States dev.us This domain is booked
India India dev.in Available. Register it now!
China China dev.cn This domain is booked
Iran Iran dev.ir This domain is booked
Nigeria Nigeria dev.ng This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.