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Marketing Checklist

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SEO

Title Tag

Sebrae DISTRITO FEDERAL DF | Sebrae

Length: 35 character(s) (301 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Saiba o que o Sebrae em DISTRITO FEDERAL faz para apoiar o desenvolvimento sustentável dos pequenos negócios na gestão

Length: 118 character(s) (752 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Sebrae DISTRITO FEDERAL DF | Sebrae

www.sebrae.com.br/sites/PortalSebrae/ufs/df?codUf=7

Saiba o que o Sebrae em DISTRITO FEDERAL faz para apoiar o desenvolvimento sustentável dos pequenos negócios na gestão

Mobile Version

www.sebrae.com.br › sites › PortalSebrae › ufs › ...

Sebrae DISTRITO FEDERAL DF | Sebrae

Saiba o que o Sebrae em DISTRITO FEDERAL faz para apoiar o desenvolvimento sustentável dos pequenos negócios na ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 7 24 6 0
<H1>
<H2> Sebrae nos Estados
<H2> Digite aqui o que você procura
<H2> Sebrae no Distrito Federal
<H2> Acesso rápido
<H2> Digite para destacar abaixo
<H2> Para continuar, é preciso fazer o login.
<H2> Titulo
<H3> Pesquisa
<H3> Missão NRF 2018
<H3> Missão Moda NY
<H3> Fomenta
<H3> BIOFACH 2018
<H3> Veja mais destaques do estado
<H3> Conteúdos
<H3> Cursos e eventos
<H3> Veja a Loja Online de cursos e eventos no Distrito Federal:
<H3> A
<H3> B
<H3> C
<H3> D
<H3> E
<H3> F
<H3> I
<H3> L
<H3> M
<H3> N
<H3> O
<H3> P
<H3> R
<H3> S
<H3> T
<H4> Saiba como participar de licitações para o governo
<H4> BIOFACH 2018
<H4> Rodada de Negócios
<H4> Capacitação Empresarial - Circuito Empreendedor
<H4> Certificado OnLine
<H4> Como elaborar uma pesquisa de mercado
and 35 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • ctd 92
  • vcmsys 61
  • long_vcmusr 45
  • int_vcmusr 43
  • channel 34
  • inicio 32
  • sebrae 31
  • despublica 30
  • siac 24
  • type 21
  • distrito 14
  • federal 14
  • destaque 13
  • dominio 12
  • cod 12
  • int_solr 8
  • texto 6
  • especialista 5
  • empreendedor 5
  • acesse 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.df.sebrae.com.br and df.sebrae.com.br as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.df.sebrae.com.br and df.sebrae.com.br to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.sebrae.com.br/sites/PortalSebrae/tipoconteudo/leis_e_normas?codTema=5
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/alimentos_e_bebidas
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/economia_criativa
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/madeira_e_moveis
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/mercado_digital
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/mercearia_e_supermercados
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/metal_mecanico
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/petroquimico_e_mineracao
http://www.sebrae.com.br/sites/PortalSebrae/segmentos/saude_e_bem_estar
http://www.sebrae.com.br/sites/PortalSebrae/ufs/df/conteudo_uf?codUf=7
http://www.sebrae.com.br/sites/PortalSebrae/ufs/df/quem_somos?codUf=7
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/sebrae_english
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/sebrae_espanol
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/chamada_projetos
http://www.sebrae.com.br/sites/PortalSebrae/credencie_sua_empresa
http://www.sebrae.com.br/sites/PortalSebrae/estudos_pesquisas/conheca-melhor-o-ambiente-das-micro-e-pequenas-empresasdestaque19,d6a2f925817b3410VgnVCM2000003c74010aRCRD
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/conheca_legislacao
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/conheca_licitacoes
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/conheca_patrocinio
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/trabalhe_sebrae
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/conheca_tutorial
and 16 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.sebrae.com.br/sites/PortalSebrae/tipoconteudo/leis_e_normas?codTema=5 as all one word. Use hyphens in your URLs instead: http://www.sebrae.com.br/sites/PortalSebrae/tipoconteudo/leis-e-normas?codTema=5.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Created 23 years ago

Expires in 8 years

Your domain, sebrae.com.br, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

df.sebrae.com.br on an iPhone
df.sebrae.com.br on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

www.df.sebrae.com.br

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like sebrae.com.br doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: Missing

Detected: Portuguese

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Portuguese.

Here are some tips for multilingual websites:

Declare the language used

Technologies

Server Uptime

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Server IP

191.6.144.155

Server location: Brasília

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.sebrae.com.br.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 24 days ago.

The certificate issuer is GlobalSign nv-sa.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
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  • Demographics and more!
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Facebook Page

Cover picture of the Sebrae Facebook Page

Were here7,051

Talking About8,874

Checkins7,051

URL
Name
Sebrae
About
Criado em 1972, o Sebrae estimula o empreendedorismo e promove a competitividade e o desenvolvimento sustentável dos pequenos negócios no Brasil.
Mission
Missão: promover a competitividade e o desenvolvimento sustentável das micro e pequenas empresas e fomentar o empreendedorismo.
Meta Description
Quer conhecer mais sobre o Sebrae e como ele pode ajudar você? Ligue para 0800 570 0800 (segunda a sexta) ou acesse www.sebrae.com.br/falecomosebrae

Acompanhe também as novidades e ações do Sebrae em outros canais:

Twitter - http://twitter.com/sebrae

YouTube - http://youtube.com.br/sebrae

Agência Sebrae de Notícias - www.agenciasebrae.com.br

Respondemos no Facebook das 9h às 18h, em dias úteis
General information
O Sebrae oferece consultoria, orientação e capacitação em gestão empresarial; promove feiras e rodadas de negócios; desenvolve e disponibiliza publicações impressas e on line; e premia as boas práticas de empreendedorismo, nos setores público e privado. O Sebrae atua ainda na articulação de políticas públicas que criem um ambiente mais favorável; no acesso a novos mercados, tecnologia e inovação; e na facilitação e ampliação do acesso aos serviços financeiros.
Address
Brasília
Brazil
Phone
Para falar com o Sebrae: 0800 570 0800
We found your brand's Facebook page, but it's not linking to sebrae.com.br.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with sebrae.com.br and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@sebraenodf

The Twitter™ Account @sebraenodf is booked and it is linked to your website.

Name
Followers
5,534
Tweets
4,948
Bio
SIA Trecho 03 Lote 1.580 Brasília/DF 0800 570 0800
Location
Brasília/DF, Brasil
Created
9 years ago
Great, your Twitter account is linked to sebrae.com.br. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor df.sebrae.com.br’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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